Focus Groups

4 reasons why you should take part in paid market research

If you’ve never tried it before, you might wonder why people take part in paid market research. The benefit to the brand who has commissioned the research is clear – they learn about what people do and don’t like about their product or service and where improvements can be made – but what is in it for the people who offer their opinions? Read on below and find out how market research can benefit you.

You get to have your say on products and services that interest YOU

Is there a service that you use every day that you have got a great idea on how to improve? Do you have a favourite product that you love apart from one little detail? Paid market research can give you the opportunity to make a very real contribution to the things in your life that you really value and care about, and help to make changes that will benefit yourself and others. Plus, you’ll get to know other people who have similar values and interests to you; it’s not unheard of for people who take part in paid market research to form firm friendships.

It’s a lot of fun!

It might sound unlikely, but there is a huge amount of fun and satisfaction to be had from taking part in market research. Most people are only aware of focus groups but market research has developed just as much as everything else in the 21st century, and technology has made a real difference to the way you can take part. You don’t even need to leave the comfort of your own home to join in; many people really enjoy being part of online discussion groups. Or how about attending a shop-along? Yes, the dream is real – you could get paid to shop! People who take part in paid market research really enjoy themselves and even recommend us to their friends.

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You can meet like minded people

Whether you’re taking part in a focus group and meeting people face-to-face, or you’re chatting with them in cyberspace via an online community, you are guaranteed to get the chance to interact with some people who share your enthusiasms and interests. Talking about things that are important to you is a great way to bond and meeting lovely people is a big reason that people who take part in paid market research come back time and again.

You get paid!

On top of all of these huge positives, another crucial reason to take part is that you will get paid for your time and opinions! The incentives – or payment – that you will receive are representative of the amount of time the research has taken you. So if you take part in paid market research that requires you to travel or takes place over a long period, you will receive a bigger incentive than if you simply fill out a questionnaire online. Incentives come in all shapes and sizes and often include cash, cheques and vouchers.

Convinced? Sign up with us to take part in paid market research.

Sign Up Here.