There are loads of ways to get involved in paid market research and let brands know what you’re thinking… 

Paid focus groups and online surveys are generally the most well-known methodologies, alongside market research online communities and user experience testing, but there’s another method that’s growing in popularity – accompanied shopping, or “shop-alongs” as they are also known. 

But what are these exactly, how can you take part, and what do you get paid for doing them? Read on to find out! 

Your accompanied shopping FAQs answered: 

What is ‘accompanied shopping’? 

According to the Market Research Society, accompanied shopping is: 

“A specialised type of individual depth interview, which involves respondents being interviewed while they shop in a retail store and combines observation with detailed questioning.” 

Essentially, an accompanied shop is a way for brands to find out why people shop the way they do. It involves a researcher joining you on a shopping trip to witness your shopping habits first hand, and observe what you do and the decisions you make, but without interfering.  

They might ask you some questions whilst you’re browsing, but they won’t attempt to influence you in any way. Read more about what to expect from a shop-along here. 

How long do accompanied shops take? 

Accompanied shopping usually takes between 30 minutes and two hours, depending on the size of the store and how in-depth the research is.  

The location of the shop will be chosen depending on how convenient it is for you, so you won’t even need to worry about factoring in too much travel time either.  

Young woman with shopping bags against a teal wall representing accompanied shopping

Why should I take part? 

Accompanied shops are great fun! If you want to contribute to the future of big brands whilst enjoying a spot of shopping at the same time, then accompanied shops are definitely the paid market research method for you.  

Big companies are always wanting to understand more about their customers and really value consumers opinions on their products and services – so now’s your chance to start shopping and get your voice heard. 

What do I receive for taking part? 

As well as the opportunity to have your say, you will also be compensated for taking part as a thank you for your time.  

The value of the incentive will vary depending on the length of the shop-along, but generally speaking, the amount will range between £40-£150, and will either be paid in cash, a gift voucher, cheque or bank transfer. 

Interested in joining us for an accompanied shop?  

Then sign up to our community below and take a look at our current opportunities to get started! 

Sign Up Here