Here at Angelfish we take the protection and privacy of your personal information very seriously. We want to be as clear as we can about what personal information we hold and how we use it so that, if you sign-up to participate with us, you know exactly where you stand.

By signing up to our panel, you agree that you’ve read and understood our Personal Information Policy as laid out below. We hope it gives you a great understanding of how we work, the transparent standards of integrity we strive towards, and what you can expect from us if you become part of what we’re doing at Angelfish.

For what purposes will we use your information?

Simple summary: we process your data so that we can invite you to take part in paid market research, support you when you need it and to improve our services

Angelfish will process your personal data for the following purposes:

  1. Sending you email invitations to participate in paid market research projects that we believe may be relevant to you, based on the profile information you have provided
  2. Contacting you via telephone to invite you to participate in paid market research studies on the same basis as above
  3. Contacting you via text message to invite you to participate in paid market research studies on the same basis as above
  4. Contacting you to ask for your help in finding other respondents. Any information you provide is handled confidentially, and only with the consent of the individual(s) concerned
  5. Providing technical or incentive support when you ask us for it
  6. Supplying you with your incentive for participating
  7. For assessing project feasibility
  8. To allow a moderator/interviewer to contact you to conduct an interview you have agreed to participate in. This would only be with your specific consent as part of your agreement to participate
  9. Evaluating the use and performance of our website, email campaigns and panel of respondents for statistical purposes. We only use data in an anonymized manner when we are using it for this purpose
  10. Sending you marketing emails promoting blogs and other relevant information. You may opt out of these marketing communications at any time.

What we won’t do

Angelfish will never sell your personal data under any circumstances, nor will we use it for any purposes other than the ones we’ve stated above.

Exactly what information do we store?

Simple summary: we store the minimum amount of your personal information that we need to be effective in inviting you to our market research studies

When you register with Angelfish we will capture the following personal data:

  1. Your IP address
  2. Your email address
  3. Your name
  4. Your phone number
  5. Gender identity
  6. Year of birth
  7. Your Country, Region, County and first half of Postcode.
  8. Your ethnic background
  9. If you have children
  10. If you have children, your child(ren)’s year of birth
  11. Your occupation
  12. Your accessibility requirements
  13. Your application history
  14. Your communication history
  15. Sign-up source (e.g. website, social media etc.)

Angelfish Opinions stores your personal data until you tell us otherwise so that we can continue to invite you to take part in paid research. You can unsubscribe from the community at any time and/or request the permanent deletion of your data.

Lawful basis and your rights

Simple summary: we only ever use your data lawfully. We’ll always abide by your wishes so you can contact us at any time about what we’re doing

We process your data either under consent or as part of our legitimate interests as a business. You have the right to change our processing of your information at any time. Every email communication we send you provides you with an unsubscribe option which will ensure that we cease to contact you. You are also free to withdraw your consent over the phone or in response to a text communication you receive from us; we will be sure to act in accordance with your wishes.

You can also restrict our processing of your information at any time, perhaps specifying your willingness to be contacted in certain ways but not in others. Again, your wishes are our priority.

You may also send us a request to access, amend or delete your personal information. To do this, send an email to, being sure to state clearly in the subject line that your email concerns a privacy issue. To ensure that we are only acting on requests that have been genuinely made by you, please bear in mind that we may request additional information to verify your identity.

We also provide you with a link in every invitation we send you that allows you to check and update the personal information we hold for you, ensuring it remains accurate at all times.

Lastly, you have the right to object to our use of your personal data. To do so, please email, clearly stating that you wish to exercise your right to object. If you aren’t happy in any way with our use of your information or believe your rights have been infringed in some way, please don’t hesitate to lodge a complaint with us and we will do our utmost to rectify the situation.


Simple summary: to do what we do, we sometimes need to work with other services. We always make sure we’ve thoroughly checked out how they work before we work with them

Angelfish works with a few third-parties to enable us to effectively carry out our work. If any third-party processes your personal information on our behalf, we always make sure that they handle your data with the same levels of security, control and care that we do, and we will have thoroughly audited them before we partner with them.

Codes of conduct & minors

Angelfish is a member of ESOMAR, AQR and the Market Research Society (MRS) and abide by their codes of conduct. Whilst only those aged sixteen and above can join the Angelfish Opinions community, we conduct a vast range of studies with those under the age of sixteen via their parent/guardian. Minors can only participate with the explicit consent of a parent/guardian.

What about cookies?

If you’re anything like us, that always makes us think of the tasty biscuit-like version of cookies. Sadly, in this instance we’re referring to the small text files that are stored on your computer by your internet browser when you go to a website. We do use cookies on our site and you can read more about that here

Revisions to this policy

Simple summary: sometimes, we’ll make changes to this statement, so check back in now and again. If there’s anything you’re concerned about, we always welcome you contacting us

Angelfish will inevitably revise this policy from time to time but only ever to improve the way we work, and to ensure ongoing compliance with all legal requirements for data protection and security. Whenever we make any changes we’ll always post them on this page and the date at the top will show you which revision you’re viewing.

Please check back now and again to see if anything’s changed but you can also rest assured that we’d pro-actively communicate any major changes with you as well.

If there’s anything you’re no longer happy with, you can let us know and exercise your rights as we’ve described above, but by continuing to participate with us and allowing us to hold your information you are accepting any changes made to the Personal Information Policy.

Any questions we haven’t yet answered

We hope that we’ve been clear and that you now have a much better awareness of what personal information we store and how we use it. But if you’ve still got questions or want to clarify anything of what you’ve read, please get in touch with us at and we’ll be glad to help you with your query.