Angelfish Opinions is a new breed of market research agency that’s dedicated to delivering research for the digital age.

Established in 2015 and based in the heart of the Cotswolds, Angelfish Opinions has over 40 years of experience. We specialise in helping big (and little!) brands get in touch with their consumers by organising paid market research.

We are passionate about gathering opinions so brands can better understand their consumers (that’s you!). We know how important your opinions are to the brands we work for. So, we’re always on the lookout for people who are interested in having their say on new products and services.

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From paid focus groups to in-home interviews and online communities to shopalongs, we offer loads of ways to get your opinion heard and let brands know what you’re thinking – and have fun at the same time!

And don’t worry – we are members of various research governing bodies including The Market Research Society (MRS), AQR and ESOMAR, so you can rest assured that everything we do is completely legitimate and above board.

Ready to start making waves with your opinion and shape the way brands develop their products and services? Sign up here for paid focus groups and join our community of like-minded people.

P.S. Our expertise doesn’t stop there! We also have two other companies – Angelfish Marketing and Angelfish Fieldwork – offering similar services which fall under our umbrella!

Meet the team
Click on a team member to find out more about them!


Lisa Boughton


  • My guilty pleasure is watching reality TV- I just can’t stop!
  • I do love a good glass of Sauvignon Blanc…whatever the weather!
  • I have travelled to 6 out of the 7 continents of the world and I love to travel
Sophie Zadeh

Sophie Zadeh


  • I have a whippet called Loki
  • Outside of work you’ll find me spending time with my family and ‘framily’
  • I love enjoying a good book or a film with an ice-cold G&T in hand

Kelly Barnard

Head of Consumer Research

  • I have a Bengal cat who I LOVE
  • I make cupcakes, people say they taste OK…
  • I love crime documentaries and dramas
Emma Coombes

Emma Coombes

Head of Client Services

  • I once won a diamond in a local treasure hunt!
  • I am a BIG cheese fan! Cheeseboards are part of my life at least once a month.
  • I love a list! Ticking off tasks makes me incredibly happy.

Molly Ebdon

Project Manager

  • I have been on the world’s biggest swing (300m)
  • Love to travel – top place on my bucket list is India
  • Favourite film is Notting Hill

Belle Hall

Project Executive

  • I have grapheme-colour synaesthesia and can see numbers as colours
  • My favourite film is Love Actually
  • I have an addiction to house plants, but can’t seem to keep them alive!
Harry angelfish opnions

Harry Davies

Project Executive

  • I’ve performed backstage at Glastonbury Festival
  • I used to compete at county level for swimming
  • I am a massive ancient history fan, especially anything Roman/Greek
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Anastasia McPartland


  • I’ve taken part in the Gloucestershire tradition of cheese-rolling (Google it!)
  • Hobbies include binge-watching Netflix
  • Love the sea!