Angelfish Opinions is a new breed of market research agency that’s dedicated to delivering research for the digital age.

Established in 2011 and based in the heart of the Cotswolds, Angelfish Opinions has over 70+ years of experience. We specialise in helping big (and little!) brands get in touch with their consumers by organising paid market research. 

We are passionate about gathering opinions so brands can better understand their consumers (that’s you!). We know how important your opinions are to the brands we work for. So, we’re always on the lookout for people who are interested in having their say on new products and services. 

angelfish market research

From paid focus groups to in-home interviews and online communities to shopalongs, we offer loads of ways to get your opinion heard and let brands know what you’re thinking – and have fun at the same time!

And don’t worry – we are members of various research governing bodies including The Market Research Society (MRS) and AQR, so you can rest assured that everything we do is completely legitimate and above board.

Ready to start making waves with your opinion and shape the way brands develop their products and services? Sign up here for paid market research opportunities and join our community of like-minded people.

P.S. Our expertise doesn’t stop there! We also have two other companies – Angelfish Marketing and Angelfish Fieldwork – offering similar services which fall under our umbrella!

Meet the team
Click on a team member to find out more about them!


Lisa Boughton

Director & Co-Founder

  • My guilty pleasure is watching reality TV- I just can’t stop!
  • I do love a good glass of Sauvignon Blanc…whatever the weather!
  • I have travelled to 6 out of the 7 continents of the world and I love to travel
  • More about me
Sophie Zadeh

Sophie Zadeh

Director & Co-Founder

  • I have a whippet called Loki
  • Outside of work you’ll find me spending time with my family and ‘framily’
  • I love enjoying a good book or a film with an ice-cold G&T in hand

Kelly Barnard

Director of Operations

  • I have a Bengal cat who I LOVE
  • I make cupcakes, people say they taste OK…
  • I love crime documentaries and dramas
  • More about me
Emma Coombes

Emma Coombes

Director of Client Services

  • I once won a diamond in a local treasure hunt!
  • I am a BIG cheese fan! Cheeseboards are part of my life at least once a month.
  • I love a list! Ticking off tasks makes me incredibly happy.

Molly Ebdon

Senior Project Manager

  • I have been on the world’s biggest swing (300m)
  • Love to travel – top place on my bucket list is India
  • Favourite film is Notting Hill
  • More about me
Harry angelfish opnions

Harry Davies

Client Services Executive

  • I’ve performed backstage at Glastonbury Festival
  • I used to compete at county level for swimming
  • I am a massive ancient history fan, especially anything Roman/Greek
  • More about me
laura mosley angelfish fieldwork

Laura Mosley

Marketing & Community Executive

  • I once took part in a world record for the most people dressed as Robin Hood in one place
  • I’ve been slapped in the face by an elephant
  • I’ve been up the tallest building in China (and third-tallest building in the world)
  • More about me
Brianna BW

Brianna Harris

Project Administrator

  • Originally from the US, I now live in the UK and have enjoyed being here over the years.
  • Interested in yoga, meditation, and all things relaxation!
  • Big book nerd who loves to read anything fiction!
  • More about me

Ben Plumb

Project Executive

  • I have a weird knowledge of flags, and I don’t know where it came from.
  • I used to write and produce my own music.
  • I studied radio at university as my teenaged self aspired to be a radio presenter.
  • More about me

Rory Chappell

Project Administrator

  • I have always loved flying, and a life goal of mine is to earn a pilot’s licence.
  • One of my passions is film; I have started to review every film I’ve watched on Letterboxd.
  • I am quite an adrenaline junkie, so driving a quad bike over the huge sand dunes in Vietnam was an absolute blast!

Harrison Townley

Project Executive

  • I once told King Charles a joke and he loved it! (I’m not normally funny).
  • I’m a descendent of Captain James Cook and wouldn’t mind a holiday like his (minus how his ended mind you).
  • I once performed at the Edinburgh Fringe Festival in a show that won 5-stars. One of my parts as a goat was critically acclaimed in the Sunday Times show reviews.