Angelfish Opinions is a new breed of market research agency that’s dedicated to delivering research for the digital age.

Established in 2015 and based in the heart of the Cotswolds, Angelfish Opinions has over 40 years of experience. We specialise in helping big (and little!) brands get in touch with their consumers by organising paid market research.

We are passionate about gathering opinions so brands can better understand their consumers (that’s you!). We know how important your opinions are to the brands we work for. So, we’re always on the lookout for people who are interested in having their say on new products and services.

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From paid focus groups to in-home interviews and online communities to shopalongs, we offer loads of ways to get your opinion heard and let brands know what you’re thinking – and have fun at the same time!

And don’t worry – we are members of various research governing bodies including The Market Research Society (MRS), AQR and ESOMAR, so you can rest assured that everything we do is completely legitimate and above board.

Ready to start making waves with your opinion and shape the way brands develop their products and services? Sign up here for paid focus groups and join our community of like-minded people.

P.S. Our expertise doesn’t stop there! We also have two other companies – Angelfish Marketing and Angelfish Fieldwork – offering similar services which fall under our umbrella, as well as a sister company Gillian Kenny Associates.

Meet the team
Click on a team member to find out more about them!

Lisa Boughton


  • My guilty pleasure is watching reality TV- I just can’t stop!
  • I do love a good glass of Sauvignon Blanc…whatever the weather!
  • I have travelled to 6 out of the 7 continents of the world and I love to travel

Sophie Zadeh


  • I have a whippet called Loki

Kelly Barnard

Senior Project Manager

  • I have a Bengal cat who I LOVE
  • I make cupcakes, people say they taste OK…
  • I love crime documentaries and dramas

Jade Butler

Project Manager

  • I studied a Fine Art degree at university and loved it.
  • Weekends consist of binging on Netflix series and eating out.
  • Have previously lived in Berlin for a while – One of my favourite places!

Molly Ebdon

Project Executive

  • I have been on the world’s biggest swing (300m)
  • Love to travel – top place on my bucket list is India
  • Favourite film is Notting Hill

Sian Fawcett

Project Validator

  • I love being by the sea, any time of year.
  • I couldn’t live without Branston Pickle & Peanut butter.
  • My favourite word is Fandango!