The last few years have given us plenty to talk about. Eurovision. Brat Summer. The Lionesses. The Traitors. The Oasis reunion. The Olympics. And the 2026 World Cup, which ended with England securing third place after a rather eventful 6–4 win over France. Every so often, something cuts through and pulls people into the same […]
Hello from Ben 👋 Hi everyone! I’m Ben – a Project Manager here at Angelfish. I hope you’ve all been enjoying the summer so far (and managing to stay cool through the heatwaves!). It’s been another busy few months here at Angelfish. One of the best things about working in market research is the variety. […]
If you’ve ever completed a survey, joined a focus group, or wondered how brands learn what people really think, you’ve already come across the world of market research – even if you didn’t realise it. In this guest blog, Amelia Williams shares what she learned during her five-month placement at Angelfish while studying Business at […]
A lot of people think market research is about surveys and ticking boxes, but it’s actually about a whole lot more than that. Qualitative market research, that being research focused on conversations, opinions and real-life experiences, is what Angelfish Opinions is all about. We connect people with brands and topics they’re interested in to create […]
Hello from Ellie 👋 Hi everyone! I’m Ellie, a Project Executive here at Angelfish, and I’ve now officially been part of the team for six fantastic months. In that time, I’ve worked on all sorts of projects — from beauty and skincare to dining, sport, audiobooks, and more — and have loved chatting to so […]
Here at Angelfish Opinions, people are at the heart of everything we do – from the thousands of participants who share their views with us, to the clients who trust us with their research, and of course, the team who make it all happen behind the scenes. You might already be familiar with some of […]
Hello from Molly 👋 Hi everyone, I’m Molly – the Fieldwork Manager at Angelfish. I can’t believe I’m saying this but it’s nearly the holiday season – can you believe it?! We’ve been getting into the festive spirit here at Angelfish! From playing holiday tunes in the office (some are bigger fans than others!) to […]
Rethinking Christmas: Less stuff, more substance Christmas gifting habits are shifting — and fast. According to the IPA’s 2025 Christmas Consumer report, 47% of UK adults plan to spend less time on screens this festive season, with Gen Z (64%) and Millennials (57%) leading the charge. That same report shows over a third plan to […]
Robots are everywhere… but don’t panic! From Alexa playing your favourite playlist to Netflix recommending the next series you’ll binge, AI has become part of daily life. Even Google search results are now sprinkled with AI summaries, and let’s not forget those spooky shopping ads that just know you need new trainers. With all this […]
Hello from Harrison 👋 Hi everyone, I’m Harrison – a Project Executive here at Angelfish. This summer has been a busy one! I’ve really enjoyed supporting in-person fieldwork and conducting intercepts for some brilliant projects, including a large pub chain and IKEA. It’s always fascinating being out on the ground, speaking to people in the […]
