Most brands are quick to advertise their sustainability credentials. However, as a consumer, how can you tell if a company is truly sustainable? And why does it matter? Sustainability is about how companies embed environmental and social concerns throughout their operations. For fashion brands, this is related to how and where they source their materials, […]
In the world of social media comparison, hashtags like #parentguilt have become prevalent as we share the aftermath of the lockdown and try to get our lives back to normal. But as we juggle everything from our busy schedules to mealtimes, we are all under increasing pressure to fit everything in with our children. So, […]
In today’s world, there’s simply no excuse for not being accessible. However, sadly, about 33% of people with physical and mental health conditions or impairments feel that there is a lot of disability prejudice and that they are excluded from society – but thankfully, market research is here to change that! An increased focus on […]
The market research industry is continuously changing. Emerging trends, evolving customer behaviour and values, technological advancements, and environmental factors are all contributing to the changes. More brands are adapting to these changes than ever before. The changes are especially radical during this post-pandemic era when brands are striving towards adapting to the new normal of […]
Originally posted on 11th December 2019 We’ve probably said it a hundred times, but we love Christmas here at Angelfish! From choosing our favourite Christmas ads all the way to sharing boredom-busting Christmas days out for kids, it’s fair to say that we’re getting pretty excited for the festive season – albeit a little early! […]
Originally posted on 3rd November 2017 Black Friday is the biggest shopping day of the year, and the perfect opportunity to grab some bargains in the run-up to Christmas. In 2021, Brits spent a whopping £9.42 billion over the course of the Black Friday weekend (compared to £5.8 billion in 2017). This year’s Black Friday falls on […]
This guide will answer all your questions about market research with children, the safety of your information and that of your child, and how you can participate. Children can be very opinionated and insightful. Unlike adults, they rarely censor their opinions, a much-needed trait, especially when conducting paid market research. Children’s wants and needs drive […]
Getting paid to share your opinion is a great way to make money on the side. All you need to do is share your thoughts on everyday products, services, and companies. Businesses continuously seek to know what you think about their products and services. You get the chance to make a remarkable positive difference in […]
At the time of writing, the FIFA World Cup 2022 is just around the corner! If you’re a sporting fan (and anything like our team and the members of the Angelfish Community), we imagine you’ll probably already know the names of your chosen squad off by heart and be making plans with friends and family […]
As the world strives to become more inclusive, paid market research opportunities for people with disabilities are on the rise! As we shared in our blog “How you can give accessibility a voice through market research,” people with accessibility needs and impairments can take part in market research that: 1. explores the products and services […]
