user experience research methods

The rise of the smart home – is it for you?

It’s so easy to automate daily tasks and chores nowadays. Using the latest technology, we are able to create smart and connected devices that are taking the meaning of modern living to a new level. What was once a thing of sci-fi movies is slowly becoming a reality – from communicating with robots to automating […]

best european cities to visit in summer

Backpacking on a budget: top 4 European cities to visit

A trip of a lifetime awaits you in Europe – as one of the best adventures any aspiring traveller can experience, the European continent has such a lot to offer! So, don’t let Brexit put you off and get your backpack at the ready! For many people, taking a gap year is the best way […]

get paid to shop

What’s really involved in an accompanied shop?

You probably think of market research as just filling out online surveys or taking part in focus groups, but it is actually so much more varied than that! Accompanied shops are a popular qualitative market research method used by brands to gain valuable shopper insights. If you love shopping, it’s the dream; you can actually […]

what is palm oil

Why you should pay more attention to your chocolate ingredients…

Palm oil (known in the science world as ‘Elaeis Guineensis’) has been a hot topic recently, especially since the supermarket, Iceland, released its ‘Rang-tan’ advertisement in August last year, which was later banned from TV. The animated advert featured a sad orangutan, who was upset about the deforestation of his natural habitat due to palm […]

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Why you shouldn’t clean & tidy before your in-home interview

When someone comes over to your house, it’s perfectly natural to do a quick once over before they arrive. Plump up the cushions, brush those biscuit crumbs off the sofa, cram that pile of dirty dishes into the dishwasher – whether you’ve got family coming over or are hosting friends for a catch-up, everybody wants […]

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Too shy to go to a focus group on your own? Get your bestie on board!

Ever thought about registering for market research, but felt daunted at the prospect of going alone or speaking out in a group? You’ve probably already heard of some of the most common market research methods such as focus groups, market research online communities, and accompanied shops. But did you know that you can also take […]

save money by not drinking alcohol

The best ‘mocktails’ to try this Dry January

Christmas is a time for food, drinks, friends, and family. And, erm, a bit more food, a few more drinks, and another bite or two of food thrown in for good measure. So, when the clock strikes midnight on New Year’s Eve, it’s not surprising that many of us feel like embarking on a bit of […]

usability testing

Best tech presents to buy this Christmas

If you’re a techie, you’ll know that just before Christmas lots of new gadgets are released in time for the holidays. It can feel like you’re absolutely spoilt for choice! From the latest pair of headphones to voice recognition speakers, there’s a whole world of different options out there. So, what are you putting on […]