User experience testing is everything you feel and experience as a shopper when using a website or app.
If your overall experience is poor, then you will be more likely to look elsewhere and give your hard-earned cash to another company.
However, if you have a fantastic experience when using a website or app, chances are, you’ll go on to use it time and time again!
This is where paid user experience testing comes in, giving brands the opportunity to improve their apps and websites – and you the opportunity to make a difference! Read on to find out more…
Your user experience testing FAQs answered:
What is user experience testing?
User experience testing has many names, including usability testing, user testing, and UX testing to name but a few. However, they all mean exactly the same thing… testing to understand what people do and why they do it!
How does it work?
Traditional user experience testing consists of individual participants who are observed whilst doing various tasks on a website or app. You will be given a set of tasks to complete whilst specialised software captures your behaviour on your browser.
Watching and listening provide a brilliant insight into what works and why it works. It sounds simple, and that’s because it is!
It demonstrates to a business why you’re leaving their website and why you are staying, why you’re buying and why you’re leaving empty-handed, why you’re abandoning your shopping basket and why you’re choosing their competitor over them.
How long does it take?
Each user experience test takes around 30-60 minutes. The majority of usability tests are performed remotely online, so you may not even have to step out of the front door!
What do I receive for taking part?
It goes without saying that you will be paid for taking time out of your busy day to participate in user experience testing. Incentives vary, and it all depends on how long the test lasts and what is asked of you, but you could receive anything between £25 and £50 for your time.
It’s also a great way of contributing to the overall user experience. You may absolutely love a particular brand but can’t get along with their website or app. Usability testing gives you the opportunity to help change this for the better!
Interested in taking part in paid user experience testing?
Sign up to our panel to take part in user testing with us now!