Below you will find a useful FAQ section for any questions you may have:
Established in 2011, Angelfish specialises in helping brands get in touch with their consumers. We know how important your opinions are to the brands that we work for and so we need your help!
We are always looking for people who are interested in giving their opinions on new products and services for the purposes of market research. So if you want to make sure your opinions are heard, and get paid for it, sign up here.
Brands want to understand what their consumers think about their products and services – this is where you come in! To do this, they ask people like you to share your thoughts and opinions; this could be in the format of focus groups, interviews, online communities, and more.
To thank you for your time, we will provide you with an incentive. This is typically an eGift card through GiftPay, however it does vary per study so incentives can also be paid as PayPal, bank transfers and cash.
Our studies include online communities, focus groups, accompanied shops, in-home interviews and user experience testing. Click on each research type to find out more!
In a nutshell, yes – as long as you are over 16 years old. You don’t need to be qualified in anything; just interested in voicing your opinions and shaping the development of new products and services.
Once you have signed up, you will be given the opportunity to register your interest in individual projects. Each study has its own unique criteria, so we need to ensure you meet this too!
Yes! We are a real company based in Cheltenham and we provide a valuable and well-established service that connects our clients with their most valuable consumers.
With our extensive experience in the market research industry, we fully understand the importance of protecting our participants and take necessary actions to do so.
We are members of both Market Research Society and AQR, who help us to ensure we follow strict guidelines when it comes to market research.
Our clients are a mix of small to large research agencies, leading brands, and independent businesses. We help them develop their products and services by speaking with people like you.
We will never attempt to sell you anything, and you will never be asked to pay for anything.
We are also rated Excellent on TrustPilot.
If you are still unsure, please do give us a call on 01242 908872 or email us on info@angelfish-opinions.com
If you have signed up to our community, you will receive regular emails if we feel a project is relevant to you. To keep up-to-date on all of our current studies, check out our project page or follow us on our Facebook and Instagram.
Not at all – you can choose to apply for whichever project you like!
If you don’t have a password already… Please click “Forgot password” on the log-in page to set one up. Once you’ve logged in, you’ll the see words “Panelist Profile Information”. Please click this to proceed to your personal details and fill out any missing fields there.
We try to send email invitations to people we believe would be suitable based on the information you have provided us.
There are many reasons you may not be selected, including strict client criteria, quota management, and a small sample size. Unfortunately, we cannot disclose too much about our criteria to prevent biased answers.
If you have questions about a specific project, please email us at info@angelfish-opinions.com, and we’ll be happy to help.
Signing up to our community couldn’t be easier. We will ask you for some brief relevant information about you and your key contact information and with a click of a button your sign up is complete! Don’t forget to include your email address so we can easily email you the invitations.
Once you register you will join our community of like-minded people who are all looking to voice their opinions about products and services they love.
We will be in touch soon with opportunities to participate in our projects!
You can sign up here.
Depending on the information you’ve given us, you could be contacted as soon as the very same day. To ensure we are speaking to the right people, each project has specific requirements set forward by the client. It may be the case that you aren’t eligible for certain projects, however if this is the case, please don’t worry as we’ll have more invitations on their way to you soon.
If you have been selected to take part in one of our research studies, then a member of our team will contact you via email or phone to discuss the opportunity with your further.
Please note, projects are not confirmed until you’ve received a confirmation email from us. Whilst you may be suitable for the project, we sometimes must balance additional factors such as making sure the sample is mixed and representative.
If you don’t hear from us, then please presume you haven’t met the criteria this time but do visit our Facebook and Instagram pages for more information about upcoming studies.
Spread the word about a specific Angelfish project by telling your friends and family to provide your name and email address when they sign up to take part!
To refer someone to take part in a research study, please send them the survey link or tag them on social media. You could earn up to £10 in e-Gift card (redeemable with Amazon and many other retailers) if they successfully participate in the project.
We are unfortunately unable to offer referral fees for registrations to the community.
Each study is unique and has specific criteria, which you might not have met this time. Keep your eyes peeled on our Facebook and Instagram pages for news of any upcoming studies which you might be interested in! We’ll also send you invitations for studies via email which we think are appropriate for you from this information you have provided.
We really appreciate your time and interest in applying to our projects. At Angelfish, we strive to include as many people as possible for our research, despite the high level of interest for our studies.
In order to be selected and short listed, our participants do have to meet strict criteria, as defined by our clients and this changes for each project. If you have a specific project you have not been selected for and would like to know why, please send us an email to info@angelfish-opinions.com and we’ll be happy to help!
These things happen sometimes! If you missed ticking a consent statement, or accidentally clicked on the wrong option, we may be able to reset your screener depending on what stage you screened out. Please send us an email to info@angelfish-opinions.com and we’ll investigate this further for you.
If you are selected for a focus group or individual interview, you will be expected to give your full attention to the tasks at hand.
For in-person participation, please arrive on time, bring photo ID, and turn off your phone. For online participation, please sit in a quiet location with no distractions.
We understand child-care can be challenging, but we need you to arrange for someone else to look after your children unless they are specifically asked to participate with you.
You may be filmed or recorded, depending on the client’s criteria. You will be informed at the outset if filming is required and what will happen to these recordings.
As a thank you for participating, you will receive a generous incentive. This should cover any travel costs. If you have questions about parking facilities, please ask one of the team members.
Participating in paid market research such as focus groups, online surveys, telephone interviews and questionnaires has a wide range of benefits. For example, market research provides a platform for people to have a say in the future of products and services whilst still being able to earn extra money from home.
Usually, if your time slot is cancelled with less than 24 hours notice, you will still be paid part of, or the full incentive.
However, in some cases, we may offer a discretionary amount, depending on the study. In any case, you will always be informed of any changes to time slots via email or phone-call as soon as possible.
As an industry standard, our clients usually like us to find participants who haven’t taken part in any other market research in the past 6 months.
We do however have clients who reduce this to 3 months, or don’t have any restrictions on this at all so it is always worth applying!
Incentives vary for each study and can include eGift cards, cash, cheque, bank transfer and PayPal. The payment method will be outlined in the project confirmation email you receive from us.
Here is an indication of when you can expect your incentive:
The eGift card we provide comes through GiftPay and can be claimed against a multitude of different brands and retailers including Amazon, ASOS, Costa, Deliveroo, IKEA, John Lewis, Sainsbury’s, Uber and many more.
If you haven’t received your incentive within the expected time period, please email us directly at info@angelfish-opinions.com so we can investigate this further for you.
Protect it. Your privacy is important to us, and we will do everything in our power to protect it.
As members of the Market Research Society we strictly adhere to their codes of conduct which include the Data Protection Act 1998. We also do not sell or pass your information onto third parties.
Please read our Personal Information Policy, which explains in detail how we process your information.
Research use varies for each study, however, findings from individuals or groups can be used to influence an organisations branding, market positioning and ethos. We always try and give participants as much information as possible upfront about the objectives of the research. For example, if the research is used for advertising purposes respondents will be made aware and asked to sign consent forms.
Please contact us directly at info@angelfish-opinions.com requesting your account deletion; a member of the team will respond within 1 working day to confirm your account has been deleted alongside your data.
Alternatively, each email we send you has an ‘unsubscribe’ link at the bottom; you can also select this to unsubscribe from emails.
For data access requests, please contact us at info@angelfish-opinions.com. We will handle your request in line with our Personal Information Policy, which has more details on this process.
Unless we specifically tell you otherwise, you must not use AI tools (such as ChatGPT or similar) to complete any part of a research study. Using AI to generate your answers can result in inaccurate or unreliable responses, which affects the quality of our research.
If we have reason to believe you have used AI without permission, or if it is proven, we will not process your incentive payment.
Some of our clients may use AI tools behind the scenes, for example to help transcribe interviews or analyse anonymised data. These tools do not affect your incentive or the confidentiality of your responses – your privacy and the integrity of the research remain our top priorities.
We are more than happy to answer any other questions you may have so please send us an email to info@angelfish-opinions.com and we’ll be happy to help! Alternatively, please call 01242 908872.
