From your favourite cereal to your preferred washing up liquid, we’ve all got opinions – but we often don’t realise just how important our opinions are, especially to brands. Whether they’re selling loo cleaner or luxury cars, brands want to make their products as appealing as possible to customers – and as a result, consumers’ […]
Take back control of your money… Have you ever tried to eat more healthily by keeping a record of everything you eat? If you have, you’ll know that sometimes the results can take you by surprise and you don’t actually realise how many biscuits you’re scoffing with your tea until you see it written down. […]
Paid focus groups and online surveys are the best-known methods of conducting paid market research. Though taking part doesn’t always involve just talking. Assisted shops, or the more snappily titled ‘shopalongs’, are an increasingly popular way of a brand gaining feedback and finding out why people shop the way they do. An assisted shop involves […]
Valentine’s Day is easily the most romantic day of the year. People traditionally express their love and appreciation for each other with a special dinner, boxes of chocolates and cards, but, lovely as these things are, they can become a little bit run of the mill. Here are some ideas for thoughtful Valentine’s Day date […]
Most of us have a stack of loyalty cards crammed into our wallets, and nowadays pretty much all retailers offer their customers some kind of reward for loyalty. From big brand supermarkets to individual retailers and even coffee shops and restaurants, whatever the shop, it will more than likely have some kind of loyalty offering. […]
As 2017 draws to a close it’s almost time to reflect on the last 12 months and start making plans for the year ahead. Each year we say we’ll start doing this, or stop doing that – only for our plans to get ditched sometime in January. But what if this year you set realistic […]
Established in 2015 and based in the heart of the Cotswolds, Angelfish Opinions helps the big (and little) brands connect with their customers by organising paid market research and finding people to take part in paid focus groups, surveys and online communities. Technology has and continues to affect every area of our lives, and the […]
It’s nearly that time of year again where the big man is preparing to travel all the way from Lapland to each and every house throughout the world delivering delight to expectant little faces. Now, if you’re anything like the majority of people, you’re likely to delay the onslaught of Christmas shopping, leaving it to […]
Christmas is fast approaching (yay!) and there’s just something so magical about this time of year; the decorations, the lights, office parties, mulled wine and so much more. So, to make sure you make the best of this we’ve put together a guide of the top UK attractions to ensure that as of the 25th […]
Most people have heard of focus groups and have a vague idea of people sitting around discussing a particular product or service, but if you’re thinking of taking part in market research you’ll probably want to know what they entail in a bit more depth. We’ve put together some frequently asked questions to give a […]