zoom call helping with inclusive research

4 ways market research has become more inclusive in the last decade

In today’s world, there is simply no room for market research that isn’t inclusive and accessible. Market research plays a pivotal role in our understanding of consumer behaviour, identifying what consumers want, and making informed decisions based on their feedback. Over the past decade, market research has undergone a remarkable transformation, becoming more inclusive and […]

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Meet the team: Five minutes with Laura

People come first here at Angelfish Opinions, so we’re putting some of our amazing team in the spotlight so you can get to know them better! You might have met our Director of Operations Kelly, or Client Services Executive Harry in the past, so here’s the wonderful Laura, our Marketing & Community Executive! Hi Laura! […]

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Meet the team: Five minutes with Harry

Say hello to Harry! There’s nothing more important to us than the relationships we build with both our clients and our participants. In fact, here at Angelfish, we’re proud to put people and relationships right at the heart of everything we do – so we thought it might be nice for you to get to […]

Sustainable Fashion

5 ways to find out if a fashion brand is sustainable (and what to do if it isn’t)

Most brands are quick to advertise their sustainability credentials. However, as a consumer, how can you tell if a company is truly sustainable? And why does it matter? Sustainability is about how companies embed environmental and social concerns throughout their operations. For fashion brands, this is related to how and where they source their materials, […]

spending time with kids

11 ways to win back more time to spend with your kids

In the world of social media comparison, hashtags like #parentguilt have become prevalent as we share the aftermath of the lockdown and try to get our lives back to normal. But as we juggle everything from our busy schedules to mealtimes, we are all under increasing pressure to fit everything in with our children. So, […]

focus groups

What do access and inclusion focus groups do and how can you get involved?

In today’s world, there’s simply no excuse for not being accessible. However, sadly, about 33% of people with physical and mental health conditions or impairments feel that there is a lot of disability prejudice and that they are excluded from society – but thankfully, market research is here to change that! An increased focus on […]

a group of market researchers looking at a board on a wall in an office representing taking part in research studies in 2023

5 new things to expect when you take part in 2023 market research studies

The market research industry is continuously changing. Emerging trends, evolving customer behaviour and values, technological advancements, and environmental factors are all contributing to the changes. More brands are adapting to these changes than ever before. The changes are especially radical during this post-pandemic era when brands are striving towards adapting to the new normal of […]

A family staying in together and reading a book by the Christmas tree after following Angelfish Opinions festive money saving ideas.

Six super money-saving ideas for the 2022 festive season

 Originally posted on 11th December 2019 We’ve probably said it a hundred times, but we love Christmas here at Angelfish! From choosing our favourite Christmas ads all the way to sharing boredom-busting Christmas days out for kids, it’s fair to say that we’re getting pretty excited for the festive season – albeit a little early! […]

A group of friends Black Friday shopping after following Angelfish Opionions advice on the best ways to make money from home.

Black Friday: How and where to get your money’s worth in 2022!

Originally posted on 3rd November 2017 Black Friday is the biggest shopping day of the year, and the perfect opportunity to grab some bargains in the run-up to Christmas. In 2021, Brits spent a whopping £9.42 billion over the course of the Black Friday weekend (compared to £5.8 billion in 2017).  This year’s Black Friday falls on […]

a parent and children taking part in market research with children

Your top questions about market research with children answered!

This guide will answer all your questions about market research with children, the safety of your information and that of your child, and how you can participate. Children can be very opinionated and insightful. Unlike adults, they rarely censor their opinions, a much-needed trait, especially when conducting paid market research. Children’s wants and needs drive […]