Team celebrating cultural moment win

Why Cultural Moments Create Exciting Paid Market Research Opportunities

The last few years have given us plenty to talk about. Eurovision. Brat Summer. The Lionesses. The Traitors. The Oasis reunion. The Olympics. And the 2026 World Cup, which ended with England securing third place after a rather eventful 6–4 win over France. Every so often, something cuts through and pulls people into the same […]

Thoughtful handmade gifts

Why 2025 is the Year of Thoughtful Gifting

Rethinking Christmas: Less stuff, more substance Christmas gifting habits are shifting — and fast. According to the IPA’s 2025 Christmas Consumer report, 47% of UK adults plan to spend less time on screens this festive season, with Gen Z (64%) and Millennials (57%) leading the charge. That same report shows over a third plan to […]

AI in Market Research

Why AI Isn’t Taking Over Market Research (Why We Still Need You)

Robots are everywhere… but don’t panic! From Alexa playing your favourite playlist to Netflix recommending the next series you’ll binge, AI has become part of daily life. Even Google search results are now sprinkled with AI summaries, and let’s not forget those spooky shopping ads that just know you need new trainers. With all this […]

Angelfish Opinions Newsletter

Angelfish Opinions | Newsletter #1 – April to June 2025

Hello from Laura 👋 Hi everyone, I’m Laura – the Marketing and Community Executive here at Angelfish Opinions – and I’m so excited to welcome you to the very first edition of our brand-new newsletter! We wanted a fun and friendly way to stay in touch with our amazing community (that’s you!) and give you […]

Spring clean

Spring Clean Your Spending: 7 Simple Ways to Save & Earn Extra Cash

Spring isn’t just for decluttering your home—it’s the perfect time to refresh your finances too. With the cost of living still high, now’s the time to find smart ways to save money and earn extra cash. From ditching sneaky subscriptions to selling old clothes, here are seven easy ways to spring clean your spending—plus one […]

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5 Secret Perks of Being a Market Research Participant (That Nobody Tells You About) 

When you think about paid market research, you might imagine answering a few questions and getting a reward for your time. But did you know there are actually some fantastic perks that come with taking part—things you might not expect?  From getting a sneak peek at new products to discovering a boost in confidence, being […]

One lit lightbulb in a row, representing AI in everyday life.

10 Cool Ways AI is Making Your Everyday Life Easier 

AI is now an integral part of our everyday lives. From transforming how we shop to enhancing our home security, artificial intelligence is making everyday tasks smoother, more efficient, and often quite enjoyable. Whether you’re a parent juggling a busy household or a Gen Z looking for the latest tech, AI has something for everyone.  […]

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10 Essential Back-to-School Tips Every Parent Needs to Know 

It seems hard to believe that school is just around the corner already, but if there’s anything we’ve learned, it’s best to be prepared!   As summer winds down and the excitement of new beginnings kicks in, it’s time to shift gears and get our families ready for another school year. Don’t worry, though—getting prepped […]

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Children’s Market Research: Facts and Myths

Children’s market research is crucial to helping us understand what kids like, what they do, and what influences them.   Kids have a big say in what gets bought at home, and today’s young consumers are more brand-aware than ever. According to the BBC, Generation Alpha’s economic footprint is expected to reach $5.46tn (£4.32tn) by 2029 – […]

Sunglasses on top of a stack of books on a beach, symbolising paid market research on holidays.

Fresh Escapes: Unique UK Holiday Ideas for Every Type of Traveller 

Holiday season is nearly upon us and with that comes the age-old question, “Where should we go this year?” Whilst it’s tempting to jet off to exotic locations abroad, this year we want to turn our gaze closer to home and explore the wealth of experiences the UK has to offer, including more budget-friendly, quirky, […]