Hello from Harrison 👋
Hi everyone, I’m Harrison – a Project Executive here at Angelfish.
This summer has been a busy one! I’ve really enjoyed supporting in-person fieldwork and conducting intercepts for some brilliant projects, including a large pub chain and IKEA. It’s always fascinating being out on the ground, speaking to people in the moment and seeing how their opinions can make a real difference. A highlight for me was heading down to Oxford Street to see the opening of IKEA’s new store. It’s inspiring to see how research feeds into spaces that so many people will use and enjoy. Next up, I’ll be heading to Brighton in a few weeks to see the store that opened there in August, so another exciting opportunity to see research come to life!
As we head into autumn 🍂, I’m excited to share a mix of opportunities, community stories, and a sneak peek at what the Angelfish team’s been up to.
Research Round-Up + Market Research 101
Current Opportunities
Here’s a quick look at some of the projects currently open for sign-ups – we’ll be updating these regularly on our project page and socials:
AF6340 – Soft Drinks
Share your thoughts on new flavours of carbonated soft drinks!
👥 People aged 18-40 in London or Birmingham
💻 90-minute in-person workshop
🗓️ Wednesday 8th October (London) & Thursday 9th October (Birmingham)
🎁 £70 eGift card
AF6337 – Children’s and Parents’ Media Literacy
We’re running a project on children’s and parents’ media literacy – not just how people use technology, but how they engage with, evaluate, and create media content.
👥 Parents of children aged 6 months–7 years and children aged 8-16 (with a parent present)
💻 A 50-minute online interview
🗓️ Between 13th–24th October, with times available from 8:30am–6:30pm
🎁 £40 eGift card
AF6342 – Food and Drink Shopping
This study looks at how people shop for everyday items and what makes an experience feel special.
👥 People aged 18–28 (born 1997–2007) or 50+ (born before 1975)
💻 1-week online community
🗓️ 3rd–10th October
🎁 £60 eGift card
(P.S. These change all the time, so keep an eye on our website and socials for fresh chances to take part!)
Quick Explainer: What’s an intercept?
You might have seen the term “intercept” pop up before. But what does it actually mean?
An intercept is when researchers approach people in real-life settings – whether that’s in a shopping centre, café, or event – to capture thoughts and feedback on the spot. It’s a great way of gathering natural, unfiltered insights and means your spontaneous opinions can directly influence products and services.
Community Highlight: The Silver Generation Speaks ✨
We recently ran a Pulse survey with over 500 members of our community aged 60–85 to find out what they really think about how they’re represented in marketing.
The results?
👀 55% don’t feel represented
📱 90% use WhatsApp
🛍️ 80% shop online
📺 93% regularly stream content
❌ Only 25% feel brands genuinely “get” them
We put together a blog showcasing the full results on our website which you can check out here.
We’ve also put together some brilliant reasons why over 60s should take part in market research over on our Angelfish Opinions blog – a must read if you’re interested in market research!
Feedback of the Quarter
This edition’s feedback comes from Donald, who recently took part in his first in-home research interview for IKEA:
Thanks Donald – we’re so pleased that the project was a hit!
Behind the Scenes at Angelfish HQ
It’s been a busy few months at HQ! Here are some highlights:
Welcoming Ellie 🎉 – We’re excited to welcome Ellie to the Angelfish team as a Project Executive.
Cheltenham & Gloucester Lion Trail 🦁 –This summer, Angelfish became proud “Lion Guards,” looking after Llewelyn, one of the 32 large lion sculptures dotted across Cheltenham and Gloucester as part of the Lions at Large trail for the Cheltenham and Gloucester Hospitals Charity. Our job? Keeping Llewelyn free from scuffs, scratches, and mischief so visitors can enjoy the trail in all its glory.
Run Cheltenham 10k 🏃♀️ – Hot on the heels of lion guarding, some of the team pulled on their trainers for the Cheltenham 10k, also in aid of the Cheltenham and Gloucester Hospitals Charity. It was a brilliant day (with some tired legs the next morning!), all for a cause very close to our hearts. If you’d like to support our fundraiser, you can donate here.
Starfish Shout-Outs 🌟
Each quarter, we celebrate respondents who go the extra mile. This time, two of our community members were awarded £20 eGift cards each for their amazing contributions.
- Lola – who stepped up last-minute to a fill a space for an in-person research project.
- Sasha – who received amazing feedback (with her son), for a piece of research they completed for BBC Bitesize.
Keep an eye out – you could be our next Starfish winner!
Don’t Forget!
✨ Refer a Friend – Share an Angelfish Opinions research opportunity with a friend, and if they complete a project, you’ll receive a £10 eGift card!
📲 Follow us on socials – For the latest research opportunities, team fun, and behind-the-scenes action, follow us on Facebook and Instagram.
That’s it for this quarter – thank you for being part of our amazing community. Wishing you a wonderful autumn!
– Harrison & The Angelfish Team 💛
