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Why should I take part in focus groups?

Every brand that provides a product or a service is constantly looking for ways to improve their brand and appeal to a wider audience, which is why taking part in Market Research focus groups and other methodologies is so important.

Your opinion as a consumer is extremely valuable, and companies will pay to hear your views, as first hand feedback can be crucial to the brands success.

Most people are aware of focus groups, but there are plenty of other methods of participating in market research, many of which don’t require you to speak in front of a group, something that some people find intimidating.

For example, market research online communities, online focus groups and online surveys take place remotely via your computer, meaning you can take part without leaving the comfort of your own home.

People who would enjoy to be fully immersed in the research can take part in an observational study, where a researcher may spend large amounts of time with you in your house or workplace to get a better understanding of how your routine affects how you use the products and services you use on a daily basis.

The question is, why take part? There are lots of reasons, but one of the most important is that your thoughts and opinions can have a very real influence on big brands and the products and services they provide, as well as their market positioning and even company ethos.

Focus Groups

This is particularly important if you are giving your opinion on something that really matters to you as you can help to improve that brand, providing extra value for both yourself and your fellow consumers. It’s a great feeling to know that you’ve taken part in a genuinely important study.

The next obvious reason is, of course, the financial incentive. There aren’t many ways you can earn some money simply by sitting at your computer or attending a focus group for a couple of hours giving your opinion on things, but paid market research offers exactly that.

The amount and type of incentive offered for paid market research is appropriate to the type of study that is being conducted, but it pays to be careful when you sign up to take part, as any incentive that seems too good to be true probably is.

If you’re unsure, check to see if the company is part of a research body such as the Market Research Society, as they ensure that strict guidelines must be followed. You can also check out our blog post Is paid market research legitimate” to help you decipher the fakes.

Another excellent reason to take part is that you will meet some like minded people. Taking part in a focus group or online community is a sure fire way to meet people who are on your wavelength and who enjoy and value the same things as you.

As you can see from the reasons outlined, taking part in paid market research is a win-win opportunity, and we have plenty of happy people who have taken part in research with us to prove it.

If you’re convinced and would like to sign up to take part in paid market research studies with us, simply click the button below to get started.

Sign Up Here.