user experience research methods

The rise of the smart home – is it for you?

It’s so easy to automate daily tasks and chores nowadays. Using the latest technology, we are able to create smart and connected devices that are taking the meaning of modern living to a new level. What was once a thing of sci-fi movies is slowly becoming a reality – from communicating with robots to automating everyday chores, there are many ways our homes are evolving into something quite different. But is this way of living really for you?

One way companies get to understand their customers’ thoughts and feelings about particular pieces of technology is by conducting market research. Usability testing, or user experience testing, is a popular method for brands to see how their products work first hand. Whether it’s a particular app or brand new technological device, companies need to know how to best market their products in-line with their customers’ wants and needs. To get involved in user experience research methods, including to get the opportunity to test the newest technology on the market, sign up to our research community – you will receive invites to take part in studies that interest you. Plus, you also get paid an incentive for your time.

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What is a ‘smart home’?

Smart homes operate to the convenience of its residents. Want to turn your bedroom lights off from a different location? Adjust your thermostat without leaving the sofa? Check who’s at your door before you answer it? There are few limitations to what technology can do these days.

Using Bluetooth and wireless connections, smart home devices – such as the Amazon Echo – streamline everyday tasks that you can control, monitor and access remotely via smartphone or tablet.

Benefits of the smart home

Convenience – most people invest in smart devices for their homes as they want to save time doing basic tasks. Controlling things simply from a mobile device or tablet – from adjusting your thermometer to pre-heating your oven – provides a convenient alternative! This technology helps to streamline your everyday tasks, meaning that you can focus your time on the things you’d rather be doing.

Environmental – Controlling your energy levels all in one place means you’re can easily save on electricity and gas within your home, improving your energy efficiency. Smart meters are so beneficial, in fact, that all energy suppliers must aim to install them in every home in England, Wales and Scotland by the end of 2020.

Accessibility – from a mobility perspective, a smart home provides effective and accessible solutions for elderly or disabled residents. For example, voice control eliminates the need for people to move around unnecessarily.

Security – You can put your mind at ease when you’re away from your house by implementing security devices such as doorbell cameras. You’re also able to automate lighting within the house when you’re not at home, just by a click of a button on your phone.

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Is a smart home for you?

43% of Brits now own at least one smart product in their home. Many people enjoy the convenience of smart home appliances, but the initial cost can be expensive. As well as this, you may have to set aside some time to learn how to use this new technology effectively to decide what will be most beneficial to you and the way you live. Not only this, but the initial set-up of some devices can be fairly complex.

Broadband is faster than ever before, meaning it’s becoming easier to connect an entire home. However, security breaches are a cause for concern. For example, your smart home devices could be at risk of hacking. Therefore, it is important that your smart devices are connected to a secure internet system.

Interested in testing out new technology? With Angelfish Opinions, you can get your thoughts and opinions heard by the brands you know and love by taking part in user experience research methods. Your valued feedback will influence the way a product is launched, branded, packaged, marketed or priced. So – a great way to make a real difference while earning some extra cash!

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Technology today

New and dynamic products are coming to the market all the time, like the ones mentioned earlier. Market research provides the opportunity for brands to really get to know their customers’ thoughts and feelings about these new products. Plus, consumers can get their voices heard, while getting paid to do so.

If you’d like to get involved in user experience research methods, where you’d be testing some of the latest technology, you can sign up to our market research community here.

Sign Up Here.