Market research is very important to businesses, brands and organisations as it allows them to speak directly to the people who use their products – people like you!
When you take part in market research online (such as through online focus groups and online communities), market researchers can find out your thoughts about a particular product or service.
They can then send this information back to the client who produces and sells those products and services, and they’ll use your feedback to make important changes to the way they do things.
And the best part is – you can get paid for market research online!
Online market research is more important than ever before
Face-to-face market research (such as focus groups and accompanied shops) have some amazing benefits and are great fun to take part in. Following the coronavirus pandemic, however, many researchers and participants have discovered the benefits of market research taking place online!
Online market research, including online interviews, focus groups and online communities, has meant that market researchers can still carry out their research projects and gain the insights they need to improve the products and services you love.
What’s more, you can often take part at times that suit you from the comfort of your own home!
Read on to find out more about the different kinds of research happening out there now, and how you can get paid for market research online:
What are the most popular areas of market research at Angelfish Opinions?
Food and drink
Who doesn’t enjoy eating and drinking (and getting paid for it)?
We’ve also had opportunities for people to try products at home, including vegetarian food and tasty confectionery, and share their thoughts about it in online communities and interviews.
Do you know your apps from your interfaces? If technology is your thing, you could take part in one of our tech studies, which can range from chatting with others as part of an online community to usability testing for new gadgets; perfect for those who love to play with new toys!
Fashion is a hugely popular area within paid market research – especially studies focussing on online shopping habits and trialling popular shopping apps.
At Angelfish Opinions, we’ve conducted online studies for a number of leading fashion brands, all of which have been very varied.
Health and fitness
Health and fitness are a big part of our culture, and you can get paid for market research online that covers many health and fitness areas, from diets and keeping fit to giving up smoking.
If you care about your health, you’ll definitely enjoy taking part in the group discussions and online communities that we run.
Media and Communications
Are you one of those many people who enjoys a good boxset marathon, or loves listening to the radio? Then chances are, you’ll be perfect for a media and communications research project!
As the media makes up such a huge part of our everyday lives – especially with all our continuous advancements in technology – there’s always some exciting research project taking place in this area.
From football to tennis, rugby to snooker and all the way up to the Olympics, sports play a vital role in our day-to-day lives – whether we simply follow them or take part in them!
If sport is your thing, then taking part in our online market research projects will certainly be an enjoyable and exciting experience for you. We previously ran a project that gave participants the chance to test out a new betting app before it went live!
Why should I take part?
If you take part in market research, this allows you to give your opinion on the services, brands and products that you love and that are part of your day-to-day life, something that is both satisfying and fun.
Not only this, but you can get paid for market research online. Your opinions are of huge importance to companies in the development of their products and services, so they’re keen to compensate you for your time and efforts. Plus, you can take part in many of the research methods from the comfort of your own home!
How can you get involved?
If there is a particular area of paid market research that you would like to get involved in, we recommend you keep a close eye on our current projects page and our social media pages (Facebook, Twitter and Instagram) where we post details of all our upcoming studies.
If you have a real passion for fashion, are a technology geek or have a keen interest in any of the many other areas of research that we cover, you’ll probably find that something that suits you comes up pretty quickly! More info can be found on our FAQs page here, too.
Ready to get paid for market research online?
Simply follow the link below to sign up to our 50K-strong panel of participants!