Market research process

What is paid market research and how do I get selected?

Have you ever thought about taking part in paid market research? Or perhaps you’ve wondered what is involved and how the market research process works? Well, wonder no more – we’re here to tell you all about it! Paid market research with Angelfish is fun, it’s flexible – and it’s a great way to make a bit of extra cash. So if you fancy sharing your opinions with your favourite brands whilst meeting like-minded people and making new friends, read on to find out how to get started.

What is paid market research?

At its most basic, paid market research allows you to let brands know what you think whilst getting paid to do so. It gives you the chance to share your opinions and have your say so that you can make a difference – and you can have some fun along the way, too!

The research could be used for a number of things, from driving decisions about a company’s branding and marketing to helping improve the customer experience. It varies for each study, but don’t worry – we’ll always give you as much information as we can. So if you’ve got any thoughts on how products are marketed, branded, packaged, or priced, market research gives you a chance to let big brands know what you think and why.

Who can get involved?

The great thing about paid market research with Angelfish is that absolutely anyone over the age of 16 can take part. You don’t need to have any previous experience or special qualifications; it’s just about wanting to share your opinions in order to help brands make customer-centric decisions!

What about privacy and data protection?

Rest assured that at Angelfish, we take your privacy very seriously and we will do everything in our power to protect it. As members of the Market Research Society, we strictly adhere to all the necessary codes of conduct, including the Data Protection Act 1998. And don’t worry, we’ll never sell or pass your information on to third parties either. If you want to find out more, our Personal Information Policy and Privacy Policy explain how we handle your information in more detail.

How do I sign up?

It couldn’t be easier to get the market research process started – all you need to do is sign up to our panel! We’ll ask some quick questions about you and ask for your contact information and voila – your sign up is complete! Once you’ve signed up, you’ll join our panel of like-minded people who want to share their opinions and make a difference to the brands they love. 

As soon as the right opportunity comes up for you, we’ll send you an email with the option to apply online and complete some eligibility questions. After that, a member of our lovely team with contact you over the phone to have a chat and discuss the opportunity further.  

What if I don’t get picked?

Each market research study is unique and depending on the objectives of their research, our clients often have pretty specific criteria – so it is possible that you might not always meet our clients’ criteria to take part. Don’t worry, though – we’re working on new studies all the time, so there will be more invitations winging their way over to you soon!

In the meantime, keep your eyes peeled on our Facebook, Twitter and Instagram pages for information about any upcoming studies which you might be interested in. Also, if we send you an invitation and you think it isn’t quite right for you but that it might be perfect for a friend, you can get paid for referring participants as part of our refer a friend scheme too!

What do I get for taking part?

Once the research has taken place, you’ll receive an incentive as a little thank you from us for taking part. These vary for each study and mainly come in the form of vouchers, and depending on the type of incentive on offer you could receive it the same day or up to three weeks later.

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What is involved?

At Angelfish Opinions, we use a variety of fun and exciting methodologies to find out what you think and why. Here are a few examples of the types of market research methods we use:

Accompanied shopping  

This is where you essentially get paid to go shopping! Yep, you read that right – accompanied shops are a way for brands to find out why people shop the way they do. It involves a researcher joining you on a shopping trip to observe your shopping habits first hand (don’t worry though, you won’t have to buy anything out of your own pocket!). They’ll watch what you do and why you do it so they can understand why you make the decisions you do. Usually, an accompanied shop will last between 30 minutes and two hours depending on the type of study, the size of the store and how in-depth the research is.

Paid focus groups 

Focus groups are a type of research where a group of people come together to take part in a discussion monitored by a moderator. You’ll discuss anything from a product to a potential concept and are encouraged to share your opinions with the group. As well as getting paid to say what you think, focus groups are a great way to meet like-minded people and have a bit of fun. And there’s tea and biscuits, too! Each group will consist of six to 10 people and will last for around 60-90 minutes.

Online communities 

In an online community, a group of people join a secure online platform to take part in a discussion or complete a variety of different tasks. With an online community, you can take part in paid market research from the comfort of your home, so it’s a great one to fit in around busy lives. Online communities also give you the chance to chat to other like-minded people, which our respondents always really enjoy. Usually, online communities will require you to log in for around 15-20 minutes a day for seven to 10 days, so it’s really manageable and doesn’t take up too much of your time. 

In-home interviews 

This is another method that takes place in your own home (yay!). A researcher will come to you to get to know you and your opinions in your everyday environment. Don’t worry, you won’t suddenly find a panel of scary-looking interviewers descending on your doorstep; in-home interviews are usually just a discussion between you and one or two researchers, and we’ll always let you know who will be attending in advance and send you a little bio about them too. In-home interviews can last between one and three hours depending on the nature of the study.

User experience testing 

User experience testing allows researchers to find out what you feel when you use a particular website, app or product. User experience tests typically last between 30 minutes and an hour and usually involve you completing various tasks on a website or app or using a product so that researchers can assess its usability. There are no right or wrong answers with user experience tests; brands just want to know how easy things are to use!

Sound good?

If you want to get involved with paid market research with Angelfish Opinions, simply click here to sign up, start the market research process and begin your journey – it couldn’t be easier!

Sign Up Here

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Paid Focus Groups: what to expect on the day

If you’re reading this, you’ve may have already applied to take part in paid focus groups and been accepted – great news! However, this may be a new experience for you and you might understandably be feeling a little bit nervous. If you’ve received all the information about paid focus groups and are still feeling worried, read on for a step-by-step guide of what you can expect throughout the day (and here’s a tip to start: we think you’ll really enjoy yourself!).

Preparation and getting there

To get the day off to a smooth start, you should leave plenty of time to make the journey to the location of the focus group, which could be a hotel, a supermarket, a high street shop or somewhere else the client has chosen (don’t worry – you will be given this information well in advance). You should arrive 15 minutes early, but in case you do end up running late you need to let someone from the research team know, so make sure you have their contact details on you.

Meeting your fellow group members

When you arrive you will be met and welcomed by someone from the research team, then introduced to the other participants who are taking part in the research too. At the start, you will probably be asked to take part in an icebreaker exercise which will allow you to get to know everyone better and create a relaxed and fun atmosphere.

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A little bit of ‘housekeeping’ about paid focus groups

Next, the trained individual who is conducting the session will talk you through some important information. This will include points such as:

  • The session might be recorded both sound and video recorded due to market research regulations. (you can read more about them here). This is usually for training or marketing purposes, and you will be told which it is in advance of the day. Sometimes the brand or organisation behind the paid focus group might be watching the session behind a screen or in another room (the researcher will let you know if this is the case)
  • How long the session will last for
  • Where the fire exits are
  • Where the toilets are

The exciting bit: the session itself!

When the session begins, the researcher will work through a series of pre-determined questions about the brand or organisation that you are there to chat about. This is your chance to share your thoughts and opinions about a brand or organisation – so be completely honest and have fun!

Throughout the session, the researcher will gently encourage you to elaborate on your answers to gain more detailed answers and help the discussion move along. This won’t be scary though and you will never be pushed to answer if you don’t want to. The researcher will be very experienced and you are guaranteed a session that is fun, stimulating and rewarding.

After the session

Once the session is over, you’ll usually be given your incentive straight away. If this is not the case, someone will let you know on the day when you will receive it.

This will usually come in the form of cash unless you have been told beforehand that you will be receiving something different. If you’ve enjoyed yourself at the paid focus group then do let us know – we love hearing from you!

We love to keep in touch, so if you aren’t already on our panel, sign up to stay up to date on our latest projects.

Sign Up Here.