Jade Butler 1

Meet the team: five minutes with Jade

At Angelfish Opinions, there’s nothing more important to us than the relationships we build with our participants. As a market research agency, we already know so much about you – so we thought it might be nice for you to have the chance to get to know us a bit better, too. In the last instalment of our ‘Five Minutes With’ series of blogs, we introduced you to our lovely Senior Project Manager, Kelly – and this month, we’ve roped our fab Project Manager Jade in to answer a few questions. So what are you waiting for? Read on to find out a bit more about Jade!

Meet Jade

Why did you decide to pursue a career in market research?

I wasn’t previously aware of what market research was, so you could say that my career in market research chose me! After I graduated from university in 2014, I started out in commercial recruitment and sales. During this time, I learnt a great deal about account management and the importance of working to specific briefs and deadlines – and I absolutely loved building relationships with my clients and candidates. When the opportunity to work at Angelfish came up, not only did I fall for the company, but I realised that a lot of the experience and skills I had developed were highly transferable to a market research recruitment agency – and I haven’t looked back since!

What’s your favourite part of the job?

It would have to be the sense of achievement that comes with delivering a tricky or complicated project. Although the pressure can be intense at the time and working to tight deadlines can be a challenge, we really come together as a team and utilise each other’s strengths to ultimately get the job done. Everyone in the Angelfish market research team pulls their weight; no task is too small for anyone – and we always seem to make each other laugh along the way which creates a brilliant office environment!

Tell us about an interesting project you’ve recently worked on and why you enjoyed it

We recently worked directly with a well-known arts and crafts retailer who was looking to explore the consumers of their bridal and wedding products. The brief was to recruit people either currently engaged and planning a wedding or those who had recently got married and had planned a wedding for two focus groups in Bristol. Because the target customer was so niche, as well as recruiting from our panel, we had the chance to come up with some super creative and highly targeted social media and referral campaigns. The campaigns had a really positive response and enabled us to recruit some absolutely fantastic respondents. On the day, the groups went really well and the client gained really valuable insight – so everyone was happy with the outcome! 

What about a challenge you’ve recently faced and how you solved it?                                                                  
One of our lovely clients recently came to us with an interesting methodology involving a six-week online diary to collaborate ideas with a food brand. In addition to lots of challenging criteria, they also specifically wanted London respondents who were food blogging through either a blog or Instagram. Our usual recruitment methods weren’t attracting the right people, so we took a slightly different approach and decided to target people through Instagram based on their content. This brought in tons of interest, and also ensured we achieved the full sample with some truly great participants! The study ended with really high engagement too, which was fantastic.

What are your professional goals for the next year?

In the next year, I want to continue developing and learning within my role in the Angelfish market research team as a Project Manager, build on my client relationships, and also ensure I’m keeping up to date with industry-wide market research news and trends.

And how about the next market research industry trend?

I’d have to say that the current trend in market research for all things Millenial and Generation Z related isn’t going anywhere anytime soon! In fact, we’ve recently had a huge leap in our clients and brands solely focusing their research around younger audiences. From a recruitment point of view, this has been really interesting and has allowed us to get creative about how to access this age range and get them engaged them with market research. We’ve already learnt a lot, and our social media knowledge has really paid off when creating targeted Facebook and Instagram campaigns. I’m really excited to do more of this in the future! 

AFO%20group%20selfie!.jpg?width=3088&name=AFO%20group%20selfie! - Meet the team: five minutes with Jade

Quickfire round

Tea or coffee?  Coffee

Winter or summer? Winter – I absolutely love Christmas!

Cat person or dog person? Dog 

Heels or flats? I would have to say flats, I live in my trainers!

Favourite film? 10 Things I Hate About You is an absolute classic

Favourite song?  Madness ‘It Must Be Love’ – such a feel-good song!

Who inspires you and why? As cheesy as it sounds, I would have to say, my Dad. After having a tough upbringing, from a young age he has really focused on turning his life around for the better. He left school with no qualifications, went to university in his 30s and has since had a very successful career. He is now the Head of Digital Products and Mobile for a well-known company, and is a true example of resilience and not letting your background define you! 

Thanks, Jade! Stay tuned for the next instalment where we’ll spend five minutes with our Angelfish market research Project Executive Molly. Until then, why not take a look at our current paid market research projects and see if there’s anything you’d like to get involved in or sign up to be on our panel below? From Accompanied Shops to Focus Groups, Online Communities to in-home interviews and more, there’s something for everyone – and some great incentives for taking part, too!

fieldwork agency

Meet the team: five minutes with Kelly

At Angelfish Opinions, one of the things we pride ourselves on most is the people in our team and the relationships we build with our participants – we believe it’s something that really sets us apart as a market research agency with a difference! As we know so much about you, we thought it was only fair that you have the chance to get to know us a bit better too – so please allow us to introduce our “Five minutes with” series of blogs. Each time, we’ll grab (you guessed it!) five minutes with a member of the Angelfish Opinions team and ask them a few questions so you can find out a bit more about what makes our wonderful team tick. So first up, let’s kick things off with our Head of Consumer Research, Kelly Barnard…

Why did you decide to pursue a career in market research?

I studied Social Sciences (BSc) at Cardiff University and have always had a fascination with psychology and understanding people. I originally wanted to pursue a career in the Probation Service as I had a real interest in criminology, however, after deciding against this I happened to come across a role within market research recruitment and I’ve never looked back! After starting out with Gillian Kenny Associates who specialise in healthcare market research, I learnt a great deal about the importance of quality and accuracy within recruitment by working to very specific briefs for large pharma clients. When Angelfish Fieldwork and Angelfish Opinions was created a few years later, I jumped at the opportunity to lead project delivery and found that working in market research is definitely where my heart lies!

What’s your favourite part of the job?

As cliche as this might sound, for me, it really is the people! Whether it’s interesting respondents who brighten your day just by speaking to them or being able to have a good chat and a joke with our lovely clients, the people are the thing that makes this job so special. I’m also really lucky to be surrounded by a like-minded and equally enthusiastic team. We always joke in the office that it’s like some kind of vortex and we don’t know where the time goes each day – obviously because we are having so much fun!

Tell us about an interesting project you’ve recently worked on and why you enjoyed it

We’ve been running a client list project recently for a large retailer who is looking for a small number of respondents to be the face of their AV/computing campaigns for their website/social. This required a complex, multi-stage recruitment process as we needed really specific respondents who were very confident and relaxed on camera that would represent the different categories well. Part of the recruitment process was managing and reviewing video applications of the respondents chatting and giving a room tour in their home; the response was incredible and I must admit I teared up a few times watching the videos as I felt so privileged to be watching this insight into their lives and how amazing it was that they were so happy to share it with us! 

What about a challenge you’ve recently faced and how you solved it?

Recently, a lovely client of ours came to us with a challenge concerning a charity Market Research Onlne Community (MROC) we were recruiting for. They were incredibly busy with a number of different staff on holidays, so they needed extra help moderating and reviewing the content on the MROC to ensure the respondents were correctly answering all the tasks. We came up with the solution that Angelfish would take on increased responsibility for engagement management; this involved reviewing all respondent posts daily and being able to probe where necessary to ensure all the questions were answered adequately. For this to be feasible, we worked with our client to ensure the team fully understood both the objective of the study and each task. The result was 95% engagement out of a sample of N=60 over 17 days which was absolutely fantastic!

What are your professional goals for the next year?

To continue to develop and grow the team, to attend more industry events and keep my finger on the pulse with the latest news in working in market research by watching more webinars and reading more blogs and industry magazines such as Impact and In Brief.

And how about the next market research industry trend?

There’s been a lot of debate in the last year about AI, the threat to the qualitative industry and whether the advance of AI makes the human contribution redundant – a scary prospect that ‘quallies’ everywhere have obviously been fighting against! I hope to see a new trend emerge whereby instead of pitting them against each other we can focus on how the two can complement one another as I’m a true believer that human interpretation and relationships cannot be replaced – especially when it comes to working in market research!

Quickfire round

Tea or coffee?  Coffee

Winter or summer? Summer

Cat person or dog person? Both, but as I have a cat I’ll go with that!

Heels or flats? Flats for sure! Although years of sensible dead flat shoes have now given me collapsed arches and swollen ankles – how unfair!

Favourite film? Oh lord, probably Disney’s Cinderella – the opening music alone makes me cry and wish I was five years old again! 

Favourite song?  ‘Africa’ by Toto – an absolute tune that never gets old!

Who inspires you and why?  That’s a really hard question because different people inspire me in different ways every day! If I had to pick someone who has shaped me and I continue to aspire to in life, though, it would be my late Godmother. After suddenly being widowed at age 48, she devoted the rest of her life to helping others through voluntary work and chairing numerous clubs and committees. The ultimate testament to creating positives out of a pretty life-changing negative! 

Thanks, Kelly! Stay tuned over the next few weeks as we introduce all of our team – next up we’ll spend five minutes with our Project Manager Jade. 

AFO%20group%20selfie! - Meet the team: five minutes with Kelly

Until then, why not take a look at our current paid market research projects and see if there’s anything you’d like to get involved in or sign up to be on our panel below? From Accompanied Shops to Focus Groups, Online Communities to in-home interviews and more, there’s something for everyone – and some great incentives for taking part, too!

Sign Up Here.