The most popular reason people take part in paid research is to earn a bit of extra money, but following up close behind is the pleasure of meeting new people who share similar passions to you. Often this takes place during a focus group, but it can also happen from the comfort of your own home in the form of an online community. What is an online community I hear you ask? Here is a quick but comprehensive guide on how online communities work and whether they are a suitable way for you to take part in paid research.
What is an online community?
Online communities are a new type of paid research that are becoming increasingly popular with big brands and participants. An online community is a group of people who take part in discussions via a computer, app or mobile, something we are all increasingly comfortable with. Depending on the length of the community that you could take part in, you can build up a real sense of camaraderie and friendship as you get to know your fellow participants.
What do I have to do in an online community?
The research usually takes the form of specific exercises and tasks that will be outlined to you before you agree to take part. These can include things such as:
- Video diaries
- Mood boards
- Uploading images
The tasks are focussed on delivering your opinion on a product or service and take place remotely, sometimes using a social media platforms such as Facebook.
Why should I take part?
If you’re a busy person with loads of commitments, for example, children or shift work, online communities are the perfect way for you to take part in paid market research. The length of time you’ll need to commit varies, but participants usually only have to log on for about 15 minutes a day, meaning they can be easily fitted into your spare moments. You can take part from anywhere, your sofa, in bed, on your commute, or during a lunch break at work – making them totally flexible. You won’t have to take time off work or pay a babysitter if you want to take part.
What could I get paid?
The amount you get paid for online communities varies on how long the community lasts. An online community lasting a year is a big commitment, but that will be reflected in what you will receive compared to if you take part in one that only lasts a week. A good rule of thumb is to expect somewhere between £40 and £150, but you will be told how much you’re going to get before the research starts. Bear in mind that your incentive won’t always be cash and could be a gift certificate or a cheque, but, again, you’ll be told this in advance.
If you fancy joining thousands of others in making some extra cash from the comfort of their own home, sign up now to take part in paid market research.