If you live in Edinburgh, want to have your say on the brands you love, and – this is the best bit – get paid for it, you’ve come to the right place! At Angelfish, we carry out paid market research across the UK, and need the voices of Edinburgh’s locals to communicate with our clients so that they can keep delivering amazing products and services that keep customers happy. To find out more about the different kinds of market research in Edinburgh you could get involved in and paid for, read on…
Market research methodologies
Focus Groups
When you take part in a focus group in Edinburgh, you’ll be with a small group of other people and have the opportunity to chat about a particular product or service. There’ll also be a facilitator present who’ll prompt you with questions and encourage you to open up about your thoughts and feelings on the topic. These sessions usually take place in Edinburgh city centre, but there are opportunities further out as well!
Ethnography
Ethnographic studies are probably the most in-depth type of market research, as they’re based on how participants behave in certain environments. By taking part in this type of market research in Edinburgh, you’ll be paid for the fun and exciting opportunity to get your voice heard by the brands you use; whether that’s by going on an accompanied shop, being interviewed in your home by a researcher or something else entirely.
Online studies
Taking part in paid market research in Edinburgh doesn’t always mean leaving the comfort of your own home. Online studies such as online interviews, market research communities, focus groups and surveys are readily available – and of course, they’re available from anywhere!
User experience testing
User experience testing (also known as UX testing and/or usability testing) can sound a little scary, but in fact, it’s super-easy – and really good fun! It’s basically a means for researchers to investigate everything that you feel as a consumer, whether you’re browsing a website or using a certain product. This type of market research can take place either online or face-to-face, usually takes around 30-60 minutes to complete and is a great way to help brands improve their products and services. Angelfish have plenty of opportunities to take part in UX testing in Edinburgh and across the UK, and it couldn’t be easier to take part.
Can anyone join in?
Absolutely – provided you are 16 years of age or older, the market research world is your oyster. You don’t need any qualifications – only an interest in getting your voice heard by the brands you use and love. We even carry out market research studies with children in Edinburgh, which we recruit through parents – so there really is something for everyone.
Feel free to have a browse through our current projects, and get in touch if you have any questions!
