UX testing – otherwise known as user testing, usability testing and/or user experience testing – probably sounds a little tech-y to the non-tuned ear. However, it’s actually just a simple (though super-important) market research method researchers use to understand what consumers do, and why they do it.
This means researchers can really sink their teeth into how good or bad a user’s experience is of a website or app and find ways of making this experience as enjoyable as possible. This way, brands can be sure consumers will return to them time and time again, rather than diverting to their competitors.
Of course, none of this can happen without users to test the brand’s websites and apps out in the first place – which is where you come in! So without further ado, here’s the low-down on what you can expect once you’re set to take part in a UX testing study.
What will happen on the day?
You’ll be asked to take on a few tasks on the app or website and be observed either by a researcher, or through a recording of your activity via specialist software. Don’t worry, it’s not a test of your ability – it’s just to see what your likes and dislikes are, how easy you find their site or app to use, and whether you stick around or end up looking at competitors websites/apps instead.
This way, brands can work out what they need to do to make the experience more suitable and enjoyable for you! Due to our increased online presence and the significance of user satisfaction in business success, this process really is more important than ever before.
How long will the UX testing study last?
When using a website or app in an everyday setting, it usually doesn’t take the average consumer long to achieve their desired outcome(s) and move on – probably a few minutes tops.
With a UX testing study however, businesses and researchers really want to explore how you behave on/interact with their website or app, so the tasks they set you mean you’ll be there significantly longer; typically, around 30-60 minutes.
In some cases, you may be asked to come to a specific location (though it’ll never be too far away), in which case you’ll want to factor in some extra time for travel. However, you might have the opportunity to take part remotely – who knows, you could be making a valuable contribution to businesses and brands without even needing to get out of your PJs!
What’s in it for me?
In our increasingly on-the-go world, businesses and brands know just how precious your time is, so they’re always grateful to you sharing for sharing it with them – in fact, you can make money from UX testing! As a thank you, you could earn between £10 and £50 for your contribution – depending on the length and complexity of the study – in the form of money, vouchers, a cheque, or a bank transfer.
It’s not all about the money, however (thank you, Jessie J!); it’s also a great opportunity to potentially lend a hand to some of your favourite brands and businesses and help them grow. Got a favourite clothing line but struggle to use their website? You could help to change that for the better whilst getting the chance to have your voice heard!
So should I take part?
Absolutely! It’s a fun and educational opportunity to express your thoughts whilst helping businesses to grow – and as we’ve said, you can make money from UX testing! So it truly is an endeavour that leaves smiles all around. If this sounds like something you’d like to get involved in, simply sign up below and we’ll get you started.