Market research with children

Five reasons why market research can be great fun for kids

We keep harping on about how much fun paid market research can be for adults; but did you know that market research can be great fun for kids, too? Yes, really! Not only is it really valuable for brands to hear what children and young people think about their products first hand, but kids really enjoy the process, too. 

Paid market research gives children a chance to try something new and build their confidence – and they might even make some new friends as well. So, if your kids are bored at home during lockdown and you’ve used all of the tricks up your sleeve to keep them entertained, why not give market research with children a go? Here are five reasons why you should…

It’s something different to do

If your children are climbing the walls during lockdown, they’re not the only ones! Spending day in, day out inside will naturally take its toll after a while – and if you are trying to balance work with fun activities and homeschooling, you are most likely feeling the pressure as well.

And that’s exactly why market research with children is such a good idea. Not only is it super fun, but it’s something different to do, too! (And if you’re looking for other ideas to keep the kids entertained, make sure you check out this blog too).

They can make new friends

We’re always saying that taking part in paid market research gives adults the chance to meet like-minded people and make new friends – and the same is true for kids, too! Although we are now on lockdown which means research is taking place remotely, forums and video chats still give your little ones a chance to speak to other children and build relationships. 

What’s more, because the other children taking part will have similar interests to them, they will already have a shared experience to bond over! So if your kids are missing their friends at the moment, market research could be the perfect chance for them to make new ones.

It helps to build confidence 

Not only is market research really good fun for kids, but it also helps to build their confidence. For starters, being asked to share their opinion and make a real difference is confidence-boosting in itself; it makes them feel grown up and highlights how important their opinions are, which can do wonders for their confidence. 

Not only that, but the action of expressing their opinion in a group setting (whether it is online, face-to-face or via a forum) is another fantastic way to help their confidence soar.

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Screen time with a difference

Kids today are digital natives. They are a tech-savvy generation, and they probably can’t even remember a life before smartphones and tablets, which means they are really comfortable online – and this makes them the perfect participants for online market research! 

Plus, if you’re feeling anxious about the amount of screen time your kids are having during lockdown, paid market research gives them the chance to use screen time productively rather than swiping through YouTube or uploading videos to TikTok. 

So, if your kids are attached to their phone, why not encourage them to use that time to get involved in market research with children, meet new people, and make a real difference?

They can add to their pocket money

When anyone takes part in market research, they will always receive an incentive as a thank you for their time – and the same is true for kids, too. Receiving an incentive will give them something to look forward to, whether it’s a voucher or money to add to their pocket money, and it will also reaffirm how important their opinion is which will make them feel grown up! 

And don’t worry, it goes without saying that the incentives on offer will be suitable for their age-group and a fair reflection of the time they have put into the research.

Want to find out more?

If your kids are interested in taking part in paid market research with Angelfish, simply sign up here to get involved. Rest assured, at Angelfish we strictly adhere to the MRS codes when working with children, and protecting them is always at the top of our agenda.

So, if you want to find out more about the studies we are currently working on, make sure you keep checking our current projects page to see if there’s anything that tickles your fancy!

Sign Up Here