Why should I take part in market research?

Every single day of the week, you use or experience products and services that have been through the market research process, from your kitchen utensils to your train journey to work. It’s difficult to sell a badly designed or unappealing product, which is why paid market research is so important for finding out what people do and don’t like. There are various ways to take part in market research, from meeting people face-to-face in focus groups to taking part in online communities to surveys, so there is something that will suit everyone.

But how will I benefit?

Paid market research isn’t a one-way street, and you, the participant, should get as much out of it as the company you are helping will. Your opinion can really help to influence the products that you use regularly, an experience that is particularly exciting if it’s something that you really care about. For example, if you’re a bit of a tech lover, trying out the latest gadgets and giving your opinion on them could help to shape their future.

It’s a great feeling to know that your thoughts and opinions really count. Whether you would enjoy taking part in lively group discussions or would like to earn some extra cash from home by filling in online questionnaires or surveys, there will be a way for you to get involved.

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Shape the future of products you love

Whilst some paid market research studies will require you to meet with a group and take part in a discussion, others can happen in the comfort of your own home, such as online focus groups and online communities.

This means there is often the opportunity to really get to grips with a product and experience it as part of your day-to-day life. The areas of market research that we work within are very diverse and some recent topics have included health and fitness, fashion, technology and food and drink, so you could end up trying out a brand new blender or getting to grips with a brand new app. We always try to fit the people who apply to take part in market research with us to the right study, meaning that you’ll get the maximum enjoyment from taking part.

Earn some extra money

Another excellent reason to take part in market research is the financial incentive. As outlined here, your opinions are incredibly important to all sorts of companies and they are prepared to make taking part worth your while.  Depending on the time the research takes you could take home anything between £40 and £200 in cash or vouchers, which will hopefully be the icing on the cake after you’ve had an enjoyable experience taking part in the research. You will always know what you are going to receive from the outset and we guarantee you’ll be properly rewarded for your involvement.

But you don’t just have to take our word for it! Have a look at our testimonials section and see what some of our happy participants have to say. If you already think paid market research is for you, click on the button below to sign up to our panel and get started.

Sign Up Here.


What happens with my personal data when I take part in market research?

In the digital age, our personal information is worth money, so it’s understandable that you might be wary about giving it out to market research companies like ours. If you choose to take part in market research you will usually have to tell us some personal details, but we can guarantee that they will be safe in our hands.

However, it’s a good idea to be wise to the ways of fraudsters so that you can make informed decisions about who you give your details to. If you’re concerned that a market research company aren’t on the level, there are some simple checks you can do that will help you to decide whether to hand over your information.

Are they a member of an official governing body?

 Most industries have a number of governing bodies who advise on things like best practice and help keep an eye on the industry, and paid market research is no different. Angelfish Opinions is proud to be a member of the Market Research Society, which is world’s leading research association. Never be afraid to ask if a company is affiliated with a governing body and be wary if they aren’t.

Do their sign up forms seem legitimate?

Real market research companies want to match you with a project that suits you, so they will ask lots of questions about your life and interests. If a sign-up form asks you for little more than your name and email address you might want to investigate them a bit further before you sign up.

Does the reward seem too good to be true?

One of the reasons people take part in market research is that they receive an incentive, an appropriate award for giving up your time and sharing your opinions. Paid market research studies are not intended to be money-making schemes, so if the reward seems far too big, you should think twice before taking part.

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Does the company offer plenty of information about itself?

It only takes a few minutes on Google to find out if a market research company is real or not. A real company will have extensive information about the work they do, as well as legitimate contact details and a testimonial section.

But can a real market research company keep my details safe?

As any market research company worth its salt will. They will also uphold the data protection act, which controls how your personal information is used. Again, if you aren’t sure that a company is complying with the data protection act, you should ask them for more details. Another good tip is to ask about the company’s privacy policy, as this will provide in-depth details on what they will do with your information (you can read ours here).

There are cases when we will ask you if you are happy for us to pass on some details, for example, if one of our clients would like to speak to you directly, but we will always ask you beforehand to make sure you are willing. Happy participants make for good paid market research, which is why we would never do anything without your permission.

Would you like to take part in paid market research?

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Take part in market research and have fun whilst earning money!

Market research is very important to businesses, brands and organisations as it allows them to speak directly to the people who use their products: people like you! When you take part in market research and share your opinions through fun and engaging ways such as focus groups and online communities, this allows researchers like us to find out your thoughts about a particular product or service. We then share this information back to the business or brand, who uses your feedback to make important changes to the way they do things.

 What are the most popular areas of market research at Angelfish Opinions?

Food and drink. Who doesn’t enjoy eating and drinking (and getting paid for it)? Some of our lucky participants have recently taken part in studies that we have conducted for highly popular restaurant chains, plus we have also had opportunities for people to try products at home, including vegetarian food and tasty confectionery.

Technology. Do you know your apps from your interfaces? If technology is your thing, you could take part in one of our tech studies, which can range from chatting with others as part of an online community to usability testing for new gadgets; perfect for those who love to play with new toys!

Fashion is a hugely popular area within paid market research, especially studies focussing on online shopping habits and trialing popular shopping apps. This type of research is very varied and could take the form of group discussions, online communities, and even creative workshops. At Angelfish Opinions we have conducted studies for a number of leading international fashion brands.

Health and fitness. Health and fitness are a big part of our culture and you can take part in market research that covers many areas, from diets and keeping fit to giving up smoking. If you care about your health, you’ll definitely enjoy taking part in the group discussions and online communities that we run.

Why should I take part?

If you take part in market research, this allows you to give your opinion on the services, brands and products that you love and that are part of your day-to-day life, something that is both satisfying and fun. As well as this, there is the financial incentive; your opinions are so important that companies are prepared to pay for them. Plus, you can take part in many of the research methods from the comfort of your own home!

How can you get involved?

If there is a particular area of paid market research that you would like to get involved in, we recommend you keep a close eye on our Facebook page, where we post details of all of our upcoming studies. If you have a real passion for fashion, are a technology geek or have a keen interest in any of the many other areas of research that we cover, you’ll probably find that something that suits you comes up pretty quickly!

Would you like to take part in market research? Sign up now!

Sign Up Here.

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WTF is paid market research?!

The term ‘market research’ might be a familiar one, but what does it actually mean? Put simply, market research means gathering information to find out what people think and feel about a product or service. Market research is used to find out people’s opinions on things that are brand new, as well as to make changes and improvements to those that already exist.

Taking part in paid market research can provide many benefits:

• Your thoughts and opinions can have a real influence. One of the most exciting benefits is that your feedback can make a huge impact on big brands and the products and services they provide, even more rewarding if this is a product or service you really care about.
• You will meet people with similar interests to you. If you take part in a study involving others, you might get some useful hints and topics on the products and services you love. You might also make some new friends!
• The financial incentives: companies really do value your time and opinions and are prepared to make it worth your while to get involved.


What is the value of paid market research to a brand?

Market research provides a company with a very clear picture of how their product or service is received by their customers. It also helps companies make better-informed business decisions. It is valuable because:

• By exploring how customers respond through paid market research, companies can tailor their offerings to the customers and have a much better idea of how it will perform

• First-hand feedback from real people can genuinely help to create a competitive advantage within the marketplace

• Better understanding of customer behaviour, such as why the customer made their purchase

What are the different types of paid market research?

There are two main types of market research that provide different insights into customer behaviour: qualitative and quantitative. Qualitative research allows companies to understand why customers may behave a certain way by gathering in-depth feedback. Types of qualitative paid market research are:

• Focus groups. A small group of people, generally between 6 and 10, are gathered together to discuss a product or service. These groups allow for spontaneous and honest reactions from the participants.
• One-to-one interviews. Meeting someone face-to-face allows the interviewer to gather rich, first-hand data about someone’s thoughts and feelings related to a product or service.
• Online communities. This method of research is similar to a focus group, apart from that it takes place remotely, using a social networking platform or private website.

Quantitative research uses measurable data (such as statistics) to uncover patterns and formulate facts about customers.

Examples of this are:

• Online surveys. Many surveys are now conducted online and are usually self-administered, which means you don’t have to interact with a researcher.
• Polls. Polls are usually less involved than surveys and questionnaires and will usually involve one or more multiple choice question.

Find out more in our latest blog: What types of paid market research can I take part in?

Whatever method you choose, paid market research is a fun, stimulating and interesting way to share your opinions about your favourite brands, and earn a bit of extra cash.

Would you like to take part in paid market research? Sign up to our panel now:

Sign Up Here.


Can children take part in paid market research?

Market research tends to be associated with adults, but children’s opinions are just as important and they can offer a very different perspective. If a product or service is aimed directly at children, then it’s vital to get feedback from the appropriate age group so that changes, improvements, and developments can be made. And it’s not just a one-way street: children actively enjoy taking part in paid market research because it’s a fun and stimulating experience, plus there are great incentives offered in return for their time. Parents might be concerned about allowing their children to participate, but there are strict guidelines in place to ensure that children are safeguarded throughout the process, such as a code of ethics and the necessity of parental consent. More information on this can be found in publications such as the MRS Code of Conduct.

Why do brands want to hear from children?

Children think differently to adults and that is what makes their opinions so vital, especially when talking about a product, service or idea that is aimed squarely at them. Children can be relied on to provide honest, non-censored opinions and their thoughts and feelings tend to be more spontaneous than those of adults. Children also have a fresh perspective on the world, which has not been influenced by many years of exposure to advertising and subliminal messaging. Being naturally present and free-spirited, children are less likely to be swayed by the ideas or opinions of others.

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What types of paid market research can children take part in?

The types of market research that children take part in are broadly the same as those that adults do, though they will be carefully tailored to make sure they are fun and easy.

  • Friendship pairs. In this method, two children who know each other are interviewed at the same time. Talking to two children who are already friends banishes feelings of shyness or fear and encourages open, free-flowing discussion.
  • Focus groups. These are a wonderful way for getting children really engaged and stimulated, and provide a lot of fun for everyone involved. Children love to be listened to, and will revel in the friendly and positive atmosphere that the researcher will create. They’re also perfect for your children to make friends that share the same likes and dislikes.
  • Interviews at home. Sometimes children feel comfortable and most confident when they’re at home in familiar surroundings. Seeing children in their own environment also allows researchers to put what they’re learning about their subjects into context.
  • Online communities. Children are so used to using the internet that they can quickly and confidently express their opinions and supply instant feedback. This is also a great method if they are shy or find it hard to interact with others.

What are the benefits?

The main benefit of participating in paid market research is that it is fun. Your child will feel valued and important, and will have an exciting and rewarding experience. They may get to play with new toys and games, or the latest technology and apps, and learn how their opinion can help to shape these things. Depending on the type of research, they may get to meet other like-minded kids and make friends who are interested in similar subjects and brands. There is also the all-important incentive, likely to be toys or vouchers, which will be offered as an appreciation of their valuable time.

If you’d like your child to take part in paid market research, click the button below to learn more and sign up:

Sign Up Here.

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Five top tips to be a paid market research superstar

When you’re taking part in paid market research, fitting the right criteria and being chosen for a research project is only half of the story; there are plenty of things you can actively do during the process to make sure you get the most enjoyable and useful experience possible.  Here are five top tips to help you become a paid market research superstar.

Be on time!

Being punctual is crucial, because if you’re not there when the research starts you might not be eligible for the research, and may not receive the incentive. This is particularly important when attending focus groups, as there will be a whole group of people relying on each other to arrive on time and get things off to a smooth start. If you’re attending a focus group, leave yourself a margin of error of at least 15 minutes to ensure you have plenty of time to get to the venue and are prepared in case something happens on the way, such as a missed bus or flat tire. Remember to ask the company who recruited you for contact details so you can get in touch if you are running late. If you’re taking part in a market research online community or online focus group, it’s vital that you remember to log in every day. If you know you have a mind like a sieve and are likely to forget, set yourself a reminder.

Be prepared

Paid market research isn’t just about turning up and talking, you will also have to remember to bring certain items with you. Photographic ID will be required for all face-to-face research methods, otherwise, you won’t be allowed to participate, plus, as the research is client specific, you may be asked to bring other items along with you. You will need to be responsible for bringing along things that you know will make you more able to participate in and enjoy the research, such as reading glasses.

Paid Market Research

Speak up

Market researchers really value your opinion, so it’s super important that you are happy to give it. Focus groups rely on all the participants being open, chatty, honest and forthcoming about their own thoughts and enjoying engaging with other people about their opinions. If you just sit back and let others do the talking or don’t want to talk to the other participants, you might not be eligible for other research projects. Your opinion really counts, so don’t be afraid to share it!

Are you listening carefully?

Alongside giving your opinion, the other vital skill for taking part in market research and focus groups is the ability to listen well. Listening carefully to other people’s opinions allows you to participate more effectively in the conversation and helps you remained mentally engaged in what is going on. You might learn some nifty hacks about your favourite products and services that will ultimately enhance the way you use them.

Confidence is key

Speaking in front of a group of strangers can be scary but you can take real confidence from the fact that your opinions are incredibly valuable and people want to hear what you’re saying. If you demonstrate a passion for your topic you will make more of an impact on the discussion and the researchers, meaning you’re more likely to be considered for future research.

There is a huge amount to gain from being a paid market research superstar, so why not sign up to our panel now and find out for yourself?

Sign Up Here.

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“My opinions are valuable” – Participant’s views on paid market research

Everyone has an opinion, but most people don’t realise how valuable that opinion is. Pretty much every company that you can think of wants to make sure their products and services are as appealing to consumers as possible, and they use paid market research to do this. Whilst focus groups are the best-known method for this, there are other options such as online communities, online focus groups, and online surveys, which allow you to take part in a studies with varying amounts of commitment, all from the comfort of your own home.

For those who like a more hands-on approach, you could attend an in-person focus group and meet some like-minded people, or even take part in ethnographic research, where you will be observed in your natural environment. If you’re new to market research, this might all feel a little alien and overwhelming, so we asked some of our previous participants to tell us a bit about what they had learnt from taking part.

“It was very enjoyable and I hope I am considered for more in the future. It helps you gain experience of the research that companies do, showing that they do care about their customer’s thoughts.”

“It’s great to share your opinions about products or services that can help them to improve in the future.”

“You can do it from home, meaning you can also look after your family. It calls on a common sense, normal experience of life and the researcher I met was very pleasant and easy to talk to online.”

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“It’s a group gathering where people from different backgrounds give their true opinion about how they feel and think about the topic in a very friendly atmosphere. You learn a lot of new things and how to change them for the better. There are all sorts of topics, like travel, technology, cars, the government, services and more, and you don’t have to be an expert on the subject.”

“Apart from the incentives, which is what could attract many, the knowing that you played a part in changing things and helped develop a product or idea is the biggest reward. I would not recommend participating in market research to anyone who is only interested in the incentives. Any person that I recommend it to must genuinely want to give their opinions in order to help a company develop something or get some answers to a particular problem.”

Market research doesn’t suit everyone, but hearing about other people’s experiences can remove the fear of the unknown and appreciate that there are big benefits to be had from trying it out, apart from the obvious financial ones. If you’re interested in trying something new and taking part in paid marketing research you can sign up to the Angelfish Opinions panel and get involved.

Sign Up Here.

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Why should I take part in focus groups?

Every brand that provides a product or a service is constantly looking for ways to improve their brand and appeal to a wider audience, which is why taking part in Market Research focus groups and other methodologies is so important.

Your opinion as a consumer is extremely valuable, and companies will pay to hear your views, as first hand feedback can be crucial to the brands success.

Most people are aware of focus groups, but there are plenty of other methods of participating in market research, many of which don’t require you to speak in front of a group, something that some people find intimidating.

For example, market research online communities, online focus groups and online surveys take place remotely via your computer, meaning you can take part without leaving the comfort of your own home.

People who would enjoy to be fully immersed in the research can take part in an observational study, where a researcher may spend large amounts of time with you in your house or workplace to get a better understanding of how your routine affects how you use the products and services you use on a daily basis.

The question is, why take part? There are lots of reasons, but one of the most important is that your thoughts and opinions can have a very real influence on big brands and the products and services they provide, as well as their market positioning and even company ethos.

Focus Groups

This is particularly important if you are giving your opinion on something that really matters to you as you can help to improve that brand, providing extra value for both yourself and your fellow consumers. It’s a great feeling to know that you’ve taken part in a genuinely important study.

The next obvious reason is, of course, the financial incentive. There aren’t many ways you can earn some money simply by sitting at your computer or attending a focus group for a couple of hours giving your opinion on things, but paid market research offers exactly that.

The amount and type of incentive offered for paid market research is appropriate to the type of study that is being conducted, but it pays to be careful when you sign up to take part, as any incentive that seems too good to be true probably is.

If you’re unsure, check to see if the company is part of a research body such as the Market Research Society, as they ensure that strict guidelines must be followed. You can also check out our blog post Is paid market research legitimate” to help you decipher the fakes.

Another excellent reason to take part is that you will meet some like minded people. Taking part in a focus group or online community is a sure fire way to meet people who are on your wavelength and who enjoy and value the same things as you.

As you can see from the reasons outlined, taking part in paid market research is a win-win opportunity, and we have plenty of happy people who have taken part in research with us to prove it.

If you’re convinced and would like to sign up to take part in paid market research studies with us, simply click the button below to get started.

Sign Up Here.

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Paid market research – too good to be true?

Paid market research projects offer a great chance for you to be rewarded for sharing your opinions on everyday goods, services and companies. From focus groups to online surveys there are many different ways that your opinions are being sought. However, sometimes they just sound too good to be true. Below we reveal five key questions that will help you work whether or not the paid market research project you are interested in is genuine.

1. How do I know if paid market research is genuine?

Most market research projects you come across will be genuine but as with any market there is the risk of fraudsters – in this case people trying to get hold of your personal details for sales purposes. By checking out the four following points you should know for sure.

  • Are they members of the market research governing bodies?
    The market research industry is governed by a number of different bodies who recommend best practise and help monitor the industry. Checking whether the company running the project is associated with bodies such as the Market Research Society, AQR and ESOMAR should be your first port of call.
  •  Sign-up forms – These are designed to collate the data that describes more about you as a consumer and individual so will include things such as your job and interests. This is what is used to profile you correctly to ensure you are matched to the best project for you. A form that does little more ask your name and email should ring alarm bells.
  • Lack of company informationIt may seem a little crazy having to research a market research company but a couple of minutes sleuthing on the web is all it takes to find out if a company really exists or not. Check out the about us and contact details sections of websites to ensure they are valid and if they have a review section and testimonials check those too.
  • Beware of big incentivesPart of the appeal of paid market research projects is just that – they offer some sort of incentive for taking part. These are simply an appropriate reward for taking the time out to share your opinions and help shape the products and services of the future. Such projects aren’t set up to be money-making schemes for the consumer so if the reward seems too good to be true then it probably is.  

2. What will they do with my personal details?

If you have gone through the above assessments, then you will be pretty confident by now that the paid market research project you are interested in is genuine. However, you will also have shared quite a bit of personal information and may be worried about what will happen to it.

A genuine market research company will have this top of mind and will respect the need for privacy by adhering to the standards and best practice guidelines of bodies such as the Market Research Society, AQR and ESOMAR. These include compliance with the Data Protection Act 1998 which requires by law that certain standards and practices are met.

Paid Market Research

3. Isn’t it just going to be a giant sales pitch?

It’s easy to worry that despite all the checks above that you are simply setting yourself up for a huge sales pitch. Fear no more. A genuine market research company is bound by industry regulations not to sell you anything. This even goes so far as not offering you incentives that include the products or services you are testing or sharing opinions on since this could be seen to sway the research findings. This means a sales pitch is a definite no-no.

4. Will I have to buy anything?

By the same account you won’t have to buy anything either. If you need specific equipment or products as part of the market research that will be provided to the market research company with which you are dealing by their client.

5. How do I find out more?

Hopefully we have helped put your mind at rest that paid market research projects do exist and are an interesting thing to be involved with, and for which you will be rewarded appropriately. We’ve also hopefully taught you how to identify the genuine (us) from the fake.

Here at Angelfish we are always looking for people who are interested in giving their thoughts and opinions on products and services. If you want to let the big brands know what you really think and get paid for it then:

Sign Up Here.

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What types of paid market research can I take part in?

Taking part in paid market research is an excellent way to earn extra money from home, but it’s also a very valuable and interesting experience in itself. There are many different ways to take part and it’s easy to find one that suits you and your lifestyle. We’ve put together some useful information to help you choose which type of paid market research is best for you.

Focus groups

Most people have heard of focus groups, but may not be entirely sure what they involve. A small group of people – usually between 6 and 10 – are gathered together with a facilitator to take part in a discussion related to a product, service, belief, concept or prospective policy. Focus groups allow for first hand, spontaneous reactions from the participants and allow for honest opinions.

Why is this a good method for me?

If you enjoy meeting new people and participating in in-depth discussions, a focus group is perfect for you. Talking with your peers about things you find interesting is stimulating and fun, plus it’s a great way to break up your usual routine and do something different. Focus groups usually meet for around two hours (though it could be longer or shorter), and you might need to travel to them, so you may need to consider issues such as childcare or work commitments before taking part in a specific study.

Market research online communities

Online research communities are a new and developing area in market research. They consist of a closed network of participants who take part in conversations and exercises similar to that of traditional focus groups, but done remotely, using a social networking platform or private website. Exercises that you might be asked to take part in could include video diaries, blogging, discussions and uploading pictures.

Why is this a good method for me?

Online communities are great for people who have a lot of commitments and can’t easily break out of their routine, for example if you have children or work long hours. They do tend to last longer than other types of research – anywhere from one week to one year – which is a big commitment, but you are in control of when you log in and respond.


Ethnographic market research allows for consumers to be studied in real life environments, such as at home or when shopping, with researchers physically present. There is often a difference between what people report doing, and what they actually do, and ethnographic research helps to determine this difference. It is very valuable for market researchers to be able to talk directly to subjects about their experiences in the moment, which often gathers information that may have been forgotten if they spoke at a later date.


Why is this a good method for me?

Ethnography is a very involved method of research, so you need to be prepared to make a real commitment to it. A researcher may visit you on a regular basis, perhaps at home or in your work place, and spend a significant amount of time with you. As a participant you can make a real and valuable difference to a brand or service that is important to you.

Online focus groups

Online focus groups are the same as traditional ones, but they take place over the internet using a secure platform that you will be asked to log in to. Interviews take place via a webcam, allowing for a face-to-face exchange, whilst also allowing for researchers to share visual information such as videos and photographs. Using technology in this way also allows for a variety of responses from participants, including chat functions, live polling, photo or video uploads and live annotation of graphics.

Why is this a good method for me?

The big advantage of online focus groups is that you don’t have to travel and can participate from anywhere in the country. Prior to the study the market research company will call you to check that your computer works properly, and from that point on you’ll know when you need to be online to speak to the researcher. This is a great method for people who don’t have the flexibility to travel.

Online surveys

Online surveys are the easiest way to take part in paid market research. They are self-administered, which means you don’t have to interact with a researcher, and can be done whenever you choose. Online surveys differ from other methods in that your identity is usually concealed and your personal data kept private.

Why is this a good method for me?

Online surveys are a quick and easy way to take part in research. You can choose when you want to take part and they usually last between 5 and 20 minutes. They are a completely remote method of research, so perfect for people who aren’t confident about being interviewed or speaking in groups, as well as people who can’t commit to a longer timeframe, but would still like the opportunity to voice their opinions on the brands they use.

Here at Angelfish we’re always looking for people who are interested in giving their thoughts on products and services.

Sign Up Here.