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How to get the most from your loyalty card

Most of us have a stack of loyalty cards crammed into our wallets, and nowadays pretty much all retailers offer their customers some kind of reward for loyalty. From big brand supermarkets to individual retailers and even coffee shops and restaurants, whatever the shop, it will more than likely have some kind of loyalty offering. But what are the best loyalty schemes? How do they work? And how can you get the most out of your loyalty cards? We’ve rounded up the best loyalty offers out there as well as some handy hints and top tips on how you can make the most out of them. Read on to find out more…

Have you thought about how you could be making extra money online in your spare time? After all, the more you spend, the more loyalty points you could accumulate! Just head on over to our projects page to see how you could get involved in paid market research such as online communities.

Tesco Clubcard

As one of the best-known loyalty schemes out there, Tesco Clubcard offers customers the chance to accumulate points at a rate of one per £1 spent. The points can be collected in loads of ways, from in-store and online to Tesco Fuel and Tesco Mobile, as well as through Tesco bank accounts, credit cards, and mortgages. The amount of points you’ve accumulated are then sent out as vouchers every three months. You can choose to spend your vouchers in store, online or at the pump, or alternatively, Tesco Reward Partners is a great way to do more with your vouchers. Choose from family meals, hotels, train tickets, magazine subscriptions or even a family day out – there are so many options available! Have a look online for a full list of exactly what’s on offer.

Sainsbury’s Nectar

Another great supermarket offering is Sainsbury’s Nectar that allows you to gain one point every time you spend £1 – but make sure you keep an eye out for special in-store promotions that give you the chance to double, triple or even quadruple your points, too. With lots of partners to choose from you can collect and spend your points on what really matters to you – and with offers changing weekly, there’s always tons of choice available. You can redeem your points across 500 different brands such as Argos, BP, Debenhams and more, put them towards theme park passes and concerts or even meals and cinema tickets – or alternatively just put it back towards your shop. Check out the website for updates on what’s available and when.

Boots Advantage Card

Boots Advantage Card is one of the most popular reward schemes out there – and considering it gives you four points for every £1 spent, it’s easy to see why it’s such a firm favourite! You can use your points in store or online with points lasting for an impressive three years. There are loads of offers available that change every day, so make sure you keep an eye on the website, sign up to receive news and offers via email or download the app. Alternatively, in larger stores, you can also enter your card details into ‘Extra Offers Kiosks’ for offers that are personal to you. There are even more bargains to be had if you’re over 60 with 10 points up for grabs for every £1 spent, and members of the Parenting Club can also get 10 points per pound for baby products, too.

making extra money online spare time


Everyone automatically qualifies for ASOS A-List as soon as they make a purchase worth more than £1 with a registered UK account. So if you’re a frequent ASOS shopper, chances are you’ve already started accumulating points without even realising it! In order to redeem them you need to ‘unlock’ the first level by accumulating 400 points (at five points per pound that’s the equivalent of spending £80) to get benefits such as double points days, 15% off for your birthday and exclusive competitions and offers from ASOS as well as a £5 voucher for every £100 you spend. Phew! As you accumulate more points, you can unlock more levels which offer double and triple point days, 20% off for your birthday as well as advance warning and early access to sales. You’ll have six months to spend your points – so don’t forget to use them!

My Waitrose

Unlike other reward schemes, you don’t actually collect points with a My Waitrose card – but if you ask us it’s definitely still worth it for the free tea and coffee! Not only that but you also get to enjoy the rewards from day one without having to accumulate points, allowing you to save money on shopping and win exclusive prizes. Offers include a free Waitrose Food magazine, Waitrose Drinks magazine and online access to the Good Food Guide as well as special offers in store at the fish and meat counter, discounted dry cleaning and seasonal offers and prizes, too. Check out the website to keep up with the offers available.

When it comes to using loyalty cards, make sure you shop smart to get the most out of your points. It’s definitely worth putting a little bit of thought and planning into  – who knows, you could just get a family trip out of it, knock some money off the Christmas shop or even indulge in a little treat for yourself – you deserve it, after all!

If you’re looking for other ways to make your money go further, why not take part in some paid market research with Angelfish Opinions? Not only can you earn a few extra pennies, but it’s good fun too! Sign up to take part in one of our paid market research projects and start making extra money online in your spare time.

Don’t forget to like our Facebook page to keep up to date on the latest market research opportunities that you could take part in!



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How to budget your 2018

As 2017 draws to a close it’s almost time to reflect on the last 12 months and start making plans for the year ahead. Each year we say we’ll start doing this, or stop doing that – only for our plans to get ditched sometime in January. But what if this year you set realistic goals and resolutions that are actually achievable?

Christmas is an incredibly expensive time, and if like most people you end up overspending during the festive season, January is the perfect time to get your finances in order and start off the New Year right. Just the word ‘budget’ is enough to bring out a groan in most people – however, the reason most budgets don’t work is because they are simply unachievable, and when people place such high demands on themselves they are basically setting themselves up to fail.

Not this year, though! Here we take a look at the best ways to plan your budget for the year ahead, make sure you stick to it and save yourself some serious pennies along the way, too…

Look at the bigger picture

Start things off by deciding who exactly you are budgeting for and why. Are you planning your own budget, or are you organising your family’s budget too? Ideally you want to be planning your budget for the entire year, so make sure you’ve got your last three months of bank statements and bills to hand. What is your monthly household income? And what are your outgoings? Make sure you use worst-case scenario figures instead of underestimating your spending habits so you can ensure you’re completely prepared.

Drill down and be specific

Be detailed in your budget so you know exactly what’s going where – and why. Broad categories such as ‘car expenses’ make it easy to forget the little things that add up. Instead make sure you note down every last detail, from MOTs and new tyres to petrol, insurance, breakdown cover and more, so you can have a full overview of exactly where your money is going every month.


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What can I afford to spend?

Once you know where you’re spending your money, you can start to prioritise what’s important to make sure you stay within your means. We’d recommend recording what you’re spending daily or taking out a certain amount of money to last you a day as well as always paying in cash to make sure you keep on top of your spending.  

Start small

You know the saying every little helps – well it’s true when it comes to saving, too. Little lifestyle changes here and there can make a huge difference, from cutting out your daily takeaway coffee (which could save you a whopping £650 a year!) to other little daily expenditures such as magazines, chocolates, cigarettes, and parking. Every time you make a purchase, ask yourself two questions: Do I need it? And if so, could I do it more cheaply? Yes, you might be watching movies on Netflix rather than taking trips to the cinema, swapping Sky for Freeview or giving up holidays abroad in favour of staycations – but you’ll be surprised at how quickly the little things add up and your savings start to grow.

Make allowances for special occasions

Is there anything specific you need to save for, such as a summer holiday, birthday presents or Christmas? If so, factor it into your budget throughout the year rather than just splurging in one go or even worse spending on credit. For example, if you typically spend £800 a year on Christmas put aside £67 a month over the course of the year so you’re ready and prepared come December next year.

Shop smart

A really important part of successful budgeting is to be a smart shopper. Compare prices online, use vouchers and promotional codes where possible and make the most of reward schemes, too. When it comes to online shopping, use click and collect if you can instead of paying for delivery and when you’re doing your food shop try to plan meals ahead so you don’t waste anything. It’s also worth using money saving sites such as MySupermarket to see which products are the cheapest and where.

Use budgeting apps

There are tons of tools out there to help you budget, with money management apps such as Mint, Wally and You Need a Budget making it easier than ever before to watch what you spend. These apps act as an all-in-one resource for managing your money, allowing you to sync your bank accounts, credit cards, and monthly bills to one account and get a snapshot of what’s going on with your money at any one time. You can track what goes in and what comes out as well as sorting your spending into categories so you can figure out exactly what you are splurging on so you can keep on top of it all.

Why should you budget? Well, to put it simply, budgeting in this way and watching what you’re spending and where means you’ll have more money in your pocket to enjoy life. The typical savings from implementing a budget are between £3000-£5000 – so it’s more than worth having a go in 2018.

Another great way to make a bit of extra money is by taking part in paid market research. If you’d like to sign up to paid market research with Angelfish Opinions, register now!

Don’t forget to like our Facebook page to keep up to date on the latest market research opportunities that you could take part in!

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Who is Angelfish?

Established in 2015 and based in the heart of the Cotswolds, Angelfish Opinions helps the big (and little) brands connect with their customers by organising paid market research and finding people to take part in paid focus groups, surveys and online communities. Technology has and continues to affect every area of our lives, and the world of market research is no exception, and, as a result, we’re dedicated to delivering research for a digital age.

What exactly is paid market research?

Companies rely on paid market research to find out what people really think about their products and services and how they can be improved. It’s a win-win: you get the opportunity to earn some wonga whilst voicing your opinion on the various brands you use each and every day; sharing some really great ideas on how to improve some of your favourite gadgets. And not only that, it’s actually good fun and rewards vary from £1 – £100, usually in the form of cash or gift vouchers.

The Angelfish Group

Our expertise doesn’t stop at Angelfish Opinions…. We have two other companies, offering similar services, which fall under the Angelfish umbrella, as well as a sister company, Gillian Kenny Associates and below is a quick rundown of each:

Where the Group started back in 2011. GKA are specifically focussed on medical market research and one of the most experienced fieldwork agencies in the industry with over 15, 000 doctors and nurses at their fingertips ready to voice their opinion.

Angelfish Fieldwork
A new breed of digital fieldwork agency providing the very best people for market research. These guys work collaboratively with brands to find the most valuable respondents research studies.

Angelfish Marketing

A digital marketing agency, focussed on inbound marketing services. Working closely with clients to deliver commercial success using the very latest digital strategies to generate leads whilst getting the biggest bang from their buck.

The team

Our team leverages over 40 years’ experience delivering paid market research and here’s the force behind our success:

paid market research      Paid market research

Some happy customers

“It was a brilliant and fun experience with opinions from different perspectives I hadn’t considered before. Also receiving incentives for your time and thoughts is great.” Katie, Administrator, Birmingham.

“The Angelfish Opinions staff made the experience really easy as the whole process was well organised and answered any questions I had. I would definitely recommend Angelfish Opinions.” Ethan, Web Developer, Exeter.

“Angelfish Opinions made the experience fun, relaxed and interesting. Definitely want to do more studies through them.” Lewis, Architect, London.

Best practice

Don’t panic, we are, of course, members of various market research governing bodies, including The Market Research Society (MRS), AQR and ESOMAR and so everything we do is completely legitimate and above board!

If you’re looking to earn yourself a of extra money for your Christmas fund, then why not get in on the action and take part in some paid market research. 

Don’t forget to like our Facebook page to keep up to date on the latest market research opportunities that you could take part in!

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Christmas – It’s all in the preparation

It’s nearly that time of year again where the big man is preparing to travel all the way from Lapland to each and every house throughout the world delivering delight to expectant little faces. Now, if you’re anything like the majority of people, you’re likely to delay the onslaught of Christmas shopping, leaving it to a few days before Christmas. Running around in an utter state of panic only coming up for breath when stopping for the occasional mulled wine. The costs involved may also be playing on your mind, so here are a few ideas to make extra money for Christmas. It can be a super busy time of year, so get yourself organised and read our hints and tips for a stress-free, credit-free Christmas….

Start early

Many people groan at the October displays in supermarkets across the country, however, use this as a little reminder that Christmas is just around the corner! The sooner you start planning, the less stress you’ll ultimately inflict upon yourself.

Lists, lists, and more lists

As simple as it sounds, who do you need to buy for? Write a list and as you buy each item, cross them off. Everyone loves a visual to show them what they’ve achieved. And, if you have a forgetful nature, you’re safe in the knowledge that you’re not going to forget to buy for Great Aunt Edith.

Do you really need to buy for 30 people?

More often than not, we buy for the sake of buying. Yes, it’s a festive time of the year and as a symbol, we give presents to those we love. However, don’t you think it can get a bit out of hand? Have the conversation. You’ll probably find they’re thinking exactly the same thing! So, perhaps you decide that you no longer buy for one another and instead just concentrate on the kids. We like to get together with people instead of buying presents; so why not spend our hard-earned cash on a family gathering, rather than on presents which will soon be forgotten about?

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Ask them what they want

Have you actually asked your friends and family what they want? We don’t know how many times we’ve been bought something that either we already have or that is of no use to us whatsoever and if there’s no receipt in the bag, it’s devastating!

Secret Santa

Secret Santa’s a well-known concept in office environments, whereby you pick a name from a hat and buy only for that particular person, with a budget of, say, £10. However, there’s no reason this can’t be done within a family setting as well. Set your budget, write a list of what you’d like and where they can buy it, and that means everyone gets what they want and it hasn’t cost the earth. Plus, if you want to make sure your Secret Santa even better, check out these ideas to make extra money for Christmas! It’s always useful to have a few more pennies in the piggy bank!


In the same vein as kids birthday parties, we’d much rather our children have a couple of really decent presents as opposed to 30 x £5 presents which take up heaps of space and are forgotten about within minutes of opening. Instead, family members or friends can team-up and buy some bigger gifts to go down a storm.

Please don’t think we’re being scrooge-like setting out the above. For us, Christmas is a time for celebrating and spending time with the people you love. All too often, this sentiment gets swallowed-up and is overtaken by the stress of buying for one another.

Don’t forget to take a look at our ideas to make extra money for Christmas here. Our market research studies are great fun, plus you get to share your opinions to make a difference to the brands you love.

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The best Christmas events 2017

Christmas is fast approaching (yay!) and there’s just something so magical about this time of year; the decorations, the lights, office parties, mulled wine and so much more. So, to make sure you make the best of this we’ve put together a guide of the top UK attractions to ensure that as of the 25th December, you’re suitably full of Christmas spirit. So, grab yourself a mulled wine and read on…..

Hyde Park Winter Wonderland     18th November – 1st January
Soak in the festive atmosphere in Hyde Park’s Winter Wonderland; Here you’ll find winter markets, warming festive food to tickle those taste buds, fairground rides, plenty of mulled wine as well as being able to meet Father Christmas himself of course. Entry into the park itself is free, however, you do have to pay for some of the attractions all of which can be pre-booked to avoid disappointment.

Birmingham Christmas market      17th – 29th December
Said to be the biggest authentic German Christmas market outside Germany and Austria, the Birmingham Christmas Market includes over 180 stalls selling everything Christmas. You can feast on the genuine German Bratwurst, accompanied by a fragrant mulled wine or crisp German beer, indulge in rich chocolate crepes, buy traditional Christmas decorations, listen to carols and even sing along with the infamous singing mousse, ‘Chris’…

Christmas at Kew, Richmond       22nd November – 1st January
After sunset, go on a mile-long tour of the magnificent illuminated Kew Gardens. This year they’ve included singing trees, huge flora-inspired lights, kaleidoscopic projections and a fire garden. As always, Father Christmas and his Elves will be waiting for their younger guests in the North Pole Village, while grown-ups can delight in Christmas shopping and seasonal food and drink.

The Eden project, Cornwall         October – December
Escape the crowds to Cornwall and visit the magical Eden Project. An enchanted walk through the sparkling forest which consists of an audio-visual show, craft workshops and storytelling. Work-up an appetite on the beautiful ice rink (skating penguins available for the little-uns), whilst listening to Cornish choirs. Visit Father Christmas in his grotto and take a sneaky peak inside the elves workshop.

Enchanted Christmas Westonbirt arboretum     Check website for specific dates
From Autumn onwards, Westonbirt Arboretum is a wonderful place to visit and during their enchanted Christmas event, it doesn’t fail to deliver…..Wrap-up warm and see the trees in a whole new light on this spectacular trail as well as enjoying Christmas crafts, meeting Father Christmas (and even Mrs Christmas) himself and taking a ride on the carousel.

Glasgow on Ice     27th November – 31st December

This is Scotland’s largest ice rink and welcomes skaters of all abilities; even those non-skaters will have the opportunity of soaking up the atmosphere in the festive lodge overlooking the rink, serving traditional food and drink.

 Nottingham magical winter wonderland      17th November – 31st December
The perfect place to enter into the spirit, visit Nottingham’s Old Market Square to enjoy picture perfect Christmas festivities. Featuring over 50 huts offering traditional, local gifts. Walk amidst snow-topped trees and cabins engulfed in wonderful aromas drifting from food and drink stalls and make your way to the ice rink to enjoy a skate whilst enjoying live music.

Hogwarts in the snow      18th November – 28th January
Warner brothers most renowned set is transformed for the festive season; A smattering of snow and dripping icicles, see the makeover for The Great Hall and The Gryffindor common room. You will even have the opportunity to touch samples of the various types of snow used during production. For Harry Potter fans, this is a must.

Of course, there are many other Christmas activities spanning the UK over the festive period, including winter wonderlands, carol concerts and much much more. Why not add some extra cash to your Christmas funds by signing up to take part in paid marketing research now.Sign Up Here.

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What are paid focus groups?

Most people have heard of focus groups and have a vague idea of people sitting around discussing a particular product or service, but if you’re thinking of taking part in market research you’ll probably want to know what they entail in a bit more depth. We’ve put together some frequently asked questions to give a bit more detail on what to expect from paid focus groups.

What are paid focus groups?

A paid focus group essentially does what it says on the tin: a group of people have an in depth discussion around a specific topic. Often these discussions are about a particular product or service, but it could be about an idea for something new, a change of branding – pretty much anything! The groups are led by an individual usually known as the moderator, who are there to ensure the group runs smoothly.

What do I have to do in paid focus groups?

The research takes the form of a group discussion that will take place in a specific location, such as a hotel, which you will usually have to travel to, though you will usually be reimbursed for any travel costs. Depending on the project, paid focus groups usually last between 1-2 hours, but you may have to spend a little time before the focus group completing tasks such as filling out a questionnaire.

Why should I take part in a paid focus group?

One of the best things about a focus group is the opportunity to express your opinion on something you care about, which can be very satisfying; you may have the opportunity to give feedback to a big brand, which could impact the development of future products. The brands who commission the focus group really care what you have to say, so you’ll know that your thoughts and opinions are really valued. In addition to this, you also get to try something new and meet new people who are on the same wavelength as you.

Paid focus groups

What could I get paid?

Along with the satisfaction of contributing to your favourite brands and meeting new people, you will also receive an incentive as a thank you for your time. The amount varies depending on the type of project you are taking part in on and you will receive more if you give more time. Often your incentive will take the form of cash, but it could also come in the form of vouchers or a gift certificate – you can check what you will receive before the group begins. If you’re interested in taking part but would like a more detailed description of what to expect throughout the day when you take part in a paid focus group, check out our blog post here.

It only takes a moment to sign up to our database and start taking part in paid focus groups now!

Sign Up Here.

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Paid research 101: what is an online community?

The most popular reason people take part in paid research is to earn a bit of extra money, but following up close behind is the pleasure of meeting new people who share similar passions to you. Often this takes place during a focus group, but it can also happen from the comfort of your own home in the form of an online community. What is an online community I hear you ask? Here is a quick but comprehensive guide on how online communities work and whether they are a suitable way for you to take part in paid research.

What is an online community?

Online communities are a new type of paid research that are becoming increasingly popular with big brands and participants. An online community is a group of people who take part in discussions via a computer, app or mobile, something we are all increasingly comfortable with. Depending on the length of the community that you could take part in, you can build up a real sense of camaraderie and friendship as you get to know your fellow participants.

What do I have to do in an online community?

The research usually takes the form of specific exercises and tasks that will be outlined to you before you agree to take part. These can include things such as:

  • Video diaries
  • Blogging
  • Mood boards
  • Uploading images

The tasks are focussed on delivering your opinion on a product or service and take place remotely, sometimes using a social media platforms such as Facebook.

Paid Research

Why should I take part?

If you’re a busy person with loads of commitments, for example, children or shift work, online communities are the perfect way for you to take part in paid market research. The length of time you’ll need to commit varies, but participants usually only have to log on for about 15 minutes a day, meaning they can be easily fitted into your spare moments. You can take part from anywhere, your sofa, in bed, on your commute, or during a lunch break at work – making them totally flexible. You won’t have to take time off work or pay a babysitter if you want to take part.

What could I get paid?

The amount you get paid for online communities varies on how long the community lasts. An online community lasting a year is a big commitment, but that will be reflected in what you will receive compared to if you take part in one that only lasts a week. A good rule of thumb is to expect somewhere between £40 and £150, but you will be told how much you’re going to get before the research starts. Bear in mind that your incentive won’t always be cash and could be a gift certificate or a cheque, but, again, you’ll be told this in advance.

If you fancy joining thousands of others in making some extra cash from the comfort of their own home, sign up now to take part in paid market research.

Sign Up Here.

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Things to remember before taking part in paid market research

Top tips for taking part in paid market research

If you’ve never done it before, the first time you take part in paid market research can be a bit daunting, but don’t let that put you off. Market research is a really rewarding thing to do and you’ll be really glad you took the plunge when your session is over, and not just because of the great incentive you’ll receive at the end. This guide will give you some helpful tips on what you need to bear in mind when you embark on your first market research experience.

Before the session

A little bit of forward planning will go a long way because it’s important that you aren’t late for your session and you’ll feel much more relaxed if you arrive within plenty of time. Make sure you have all the details of the session with you and plan your route ahead of time so you know exactly how to get there. It’s especially important that you aren’t late for focus groups as there will be other people there and you don’t want to keep them waiting. Gather all the relevant documents together the night before, including photo ID, which you may need to collect your incentive and remember to turn your phone to silent before you go into the session.

Paid Market Research

During the session

If you feel nervous, just remind yourself that everyone else probably feels the same. Relaxing and creating a rapport with the rest of the group will allow you to be yourself and give honest answers that really reflects how you feel about the product or service being researched. Your opinion is really valued when you take part in paid market research, so don’t be a shrinking violet: make sure your voice is heard! It’s important to try not be influenced by other people’s opinions and it’s absolutely fine to (politely!) disagree, and remember it’s supposed to be fun! The researcher will be trained to facilitate the discussion and ensure that everyone feels able to say what they think with confidence, so don’t be scared to be passionate about your opinions. It’s a great opportunity to have a lively and interesting discussion and maybe even make some new friends.

After the session

When the session is over you’ll be able to collect your incentive, which could be anything from vouchers to a cheque. Once you’ve completed the research, you may be contacted again by the research team. This may be to give feedback about how the research team could make improvements, or they may like further information about a comment you made during the research session. It’s also an opportunity for you to give your feedback about what it was like to take part in paid market research and they may ask you if you would give a testimonial about your experience, or whether it is something that you would recommend to a friend.

Does it sound like something you’d enjoy? Sign up now to take part in paid market research.

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Focus Groups

4 reasons why you should take part in paid market research

If you’ve never tried it before, you might wonder why people take part in paid market research. The benefit to the brand who has commissioned the research is clear – they learn about what people do and don’t like about their product or service and where improvements can be made – but what is in it for the people who offer their opinions? Read on below and find out how market research can benefit you.

You get to have your say on products and services that interest YOU

Is there a service that you use every day that you have got a great idea on how to improve? Do you have a favourite product that you love apart from one little detail? Paid market research can give you the opportunity to make a very real contribution to the things in your life that you really value and care about, and help to make changes that will benefit yourself and others. Plus, you’ll get to know other people who have similar values and interests to you; it’s not unheard of for people who take part in paid market research to form firm friendships.

It’s a lot of fun!

It might sound unlikely, but there is a huge amount of fun and satisfaction to be had from taking part in market research. Most people are only aware of focus groups but market research has developed just as much as everything else in the 21st century, and technology has made a real difference to the way you can take part. You don’t even need to leave the comfort of your own home to join in; many people really enjoy being part of online discussion groups. Or how about attending a shop-along? Yes, the dream is real – you could get paid to shop! People who take part in paid market research really enjoy themselves and even recommend us to their friends.

Take part in paid market research

You can meet like minded people

Whether you’re taking part in a focus group and meeting people face-to-face, or you’re chatting with them in cyberspace via an online community, you are guaranteed to get the chance to interact with some people who share your enthusiasms and interests. Talking about things that are important to you is a great way to bond and meeting lovely people is a big reason that people who take part in paid market research come back time and again.

You get paid!

On top of all of these huge positives, another crucial reason to take part is that you will get paid for your time and opinions! The incentives – or payment – that you will receive are representative of the amount of time the research has taken you. So if you take part in paid market research that requires you to travel or takes place over a long period, you will receive a bigger incentive than if you simply fill out a questionnaire online. Incentives come in all shapes and sizes and often include cash, cheques and vouchers.

Convinced? Sign up with us to take part in paid market research.

Sign Up Here.

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Paid Focus Groups: what to expect on the day

If you’re reading this, you’ve may have already applied to take part in paid focus groups and been accepted – great news! However, this may be a new experience for you and you might understandably be feeling a little bit nervous. If you’ve received all the information about paid focus groups and are still feeling worried, read on for a step-by-step guide of what you can expect throughout the day (and here’s a tip to start: we think you’ll really enjoy yourself!).

Preparation and getting there

To get the day off to a smooth start, you should leave plenty of time to make the journey to the location of the focus group, which could be a hotel, a supermarket, a high street shop or somewhere else the client has chosen (don’t worry – you will be given this information well in advance). You should arrive 15 minutes early, but in case you do end up running late you need to let someone from the research team know, so make sure you have their contact details on you.

Meeting your fellow group members

When you arrive you will be met and welcomed by someone from the research team, then introduced to the other participants who are taking part in the research too. At the start, you will probably be asked to take part in an icebreaker exercise which will allow you to get to know everyone better and create a relaxed and fun atmosphere.

Paid Focus Groups

A little bit of ‘housekeeping’ about paid focus groups

Next, the trained individual who is conducting the session will talk you through some important information. This will include points such as:

  • The session might be recorded both sound and video recorded due to market research regulations. (you can read more about them here). This is usually for training or marketing purposes, and you will be told which it is in advance of the day. Sometimes the brand or organisation behind the paid focus group might be watching the session behind a screen or in another room (the researcher will let you know if this is the case)
  • How long the session will last for
  • Where the fire exits are
  • Where the toilets are

The exciting bit: the session itself!

When the session begins, the researcher will work through a series of pre-determined questions about the brand or organisation that you are there to chat about. This is your chance to share your thoughts and opinions about a brand or organisation – so be completely honest and have fun!

Throughout the session, the researcher will gently encourage you to elaborate on your answers to gain more detailed answers and help the discussion move along. This won’t be scary though and you will never be pushed to answer if you don’t want to. The researcher will be very experienced and you are guaranteed a session that is fun, stimulating and rewarding.

After the session

Once the session is over, you’ll usually be given your incentive straight away. If this is not the case, someone will let you know on the day when you will receive it.

This will usually come in the form of cash unless you have been told beforehand that you will be receiving something different. If you’ve enjoyed yourself at the paid focus group then do let us know – we love hearing from you!

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