And should we be paying more attention to it? Of all the industries in the world, fashion has probably seen the biggest evolution over time. What started as a means of bodily protection from the elements and predators in prehistoric times gradually became a symbol of status and cultural identity throughout the ages, until its […]
What to expect from a UX testing study
UX testing – otherwise known as user testing, usability testing and/or user experience testing – probably sounds a little tech-y to the non-tuned ear. However, it’s actually just a simple (though super-important) market research method researchers use to understand what consumers do, and why they do it. This means researchers can really sink their teeth […]
15 unmissable podcasts, as recommended by the Angelfish team!
Everyone and their mum seem to have a podcast these days. When all you need is a smartphone, editing software and an interesting topic in mind, it’s very easy to get your own series up and running. With so many podcasts out there, though, how do you pick the ones worth your time? Well, we’ve […]
Why ‘vanity sizing’ is driving shoppers mad
When shopping for new clothes, it can sometimes be a demoralising and frustrating experience. Going from shop to shop, the labels on clothes seem to hold no relevance to the actual measurements of the clothing, leaving many questioning their true size. The lack of standardisation across high street stores and online fashion retailers is causing […]
How to check that you’re signed up to a legit market research company
We all get junk landing in our inboxes from time to time, spinning us stories about amazing deals that don’t really exist and trying to get us to reveal personal information in return for something that isn’t even real. It can be scary to receive these emails, especially when it’s so difficult to tell the […]
The bank of mum and dad: why young adults are living at home for longer
With the rising cost of living, it’s no surprise that more and more young people are having to live with their parents in order to be able to save up enough money to eventually move out. House prices are skyrocketing, meaning it’s now more difficult than ever to buy, and renting isn’t cheap either – […]
What to expect from an online community research study
At Angelfish Opinions, we conduct market research studies with some of the biggest brands in the UK. From retail to health, we cover a wide range of industries. Taking part in a market research study can be highly rewarding as you get to have your say, plus, you can also influence how a brand brings […]
Why we ask for certain data from you – we’re not just being nosy!
When you sign up for market research and enter the validation process, you may be asked a number of questions relating to your everyday life. This is because we need to recruit the most relevant participants for our clients’ market research studies so that they can generate fair results. The brands we work with often […]
5 Steps to Reducing Plastic Waste
We’ve all seen the upsetting images of plastic items clogging up the oceans and damaging natural wildlife. And, with plastic production expected to increase by 40% over the next decade, the consequences of this shocking prospect could be devastating. Recycling alone is not enough to solve this crisis, so, what can you do to help […]
The rise of the smart home – is it for you?
It’s so easy to automate daily tasks and chores nowadays. Using the latest technology, we are able to create smart and connected devices that are taking the meaning of modern living to a new level. What was once a thing of sci-fi movies is slowly becoming a reality – from communicating with robots to automating […]
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