Immersive Tech Trends

How immersive technology is changing the brick-and-mortar retail store

We are living in a virtual world. Well, almost. As the digital world continues to evolve, we’re able to interact with consumer innovations that would have been unfathomable even a decade or so ago.

In the modern age, things are getting ultra-techy. And, without a doubt, one of the most disruptive of all recent trends is immersive technology.

The likes of virtual reality (VR) and augmented reality (AR) are becoming regular fixtures of our everyday lives, changing the way we interact with the world around us.

Immersive technology is on the rise. In fact, by the end of 2020, experts predict that the AR and VR market will be worth a whopping $15.6 billion. Plus, last year alone, around six million consumer VR headsets were sold worldwide (yes, you read that right).

Of all of the industries that immersive technology has transformed in recent times, brick-and-mortar retail is perhaps the most notable (particularly if you’re a tech-hungry gadget hunter).

In this blog, we’ll look at how the likes of VR and AR are changing the traditional brick-and-mortar store as we know it. 

Buckle up, because things are about to get futuristic…

1. Omnichannel experiences

Omni what, you say? Immersive technology has reached a stage where the gap between the digital and physical world has been well and truly bridged.

Rather than creating separate shopping experiences on separate channels or touchpoints (in-store, in-app, social media, etc.), many of today’s brands have mapped their customer journeys to connect everything up.

The result? A cohesive and immersive consumer journey that makes the brick-and-mortar shopping experience all the more rewarding. The next time you’re in a store, look around you. Are there screens to browse? Does your mobile app deliver exclusive content to your phone as you browse the store? You’re in the middle of an omnichannel adventure, my friend.

2. Immersive technology apps

After you’ve browsed the aisles of your favourite brick-and-mortar store, you might find that there’s an immersive app on offer. A mobile application that places you at the very heart the heart of the shopping experience.

Take IKEA Place, for example. Not too long ago, the Swedish flatpack giant launched its very own AR-powered app—an innovation that proved to be a roaring success.

The intuitive app encourages users to immerse themselves in the brand by allowing them to place items of furniture, virtually, in a particular room in their home. A tech-powered ‘try before you buy’ kind of deal.

An inspiring feat of immersive creativity and an app that according to IKEA’s head honcho, marked an exciting new chapter in IKEA’s digital transformation journey.

3.  In-store VR

Yes, in-store VR experiences do exist, and you should try as many as you can.

Virtual reality experiences thrust the customer into the heart of the action, empowering them to get up close and personal with a brand and everything they have to offer.

This year, we expect an increasing number of high street players to jump on the VR bandwagon. In the meantime, here is an unlikely example from traditional retailer, Marks & Spencer

In collaboration with Mindshare, M&S created a pop-up VR experience that uses Oculus Rift and Leap Motion technology, thus allowing shoppers to create their ideal living space through physical interaction. A concept that was not only well-received but offers a glimpse into an exciting new future in retail.

4. Enhanced customization

In addition to the mind-blowing sci-fi-like consumer experiences immersive technology offers, the ability to interact with an increasing number of gadgets, gizmos, and touchpoints also offer another bonafide brick-and-mortar benefit.

As you engage with VR tech and AR-powered apps, you will essentially build a profile that helps your favourite brands to customise your shopping experience completely to you.

A devoted shopper, you deserve to have personalised deals, discounts, and in-store product recommendations delivered direct to your smartphone. You deserve content that answers your burning consumer issues head-on and inspires you in more ways than you ever thought possible. And, with immersive tech, you will.

By engaging with immersive technology, you will find that your shopping experiences will become increasingly tailored to you. Welcome to the new age of retail.

We are living in exciting times. This year, immersive technology will continue to transform the brick-and-mortar retail experience even further, and as a tech-savvy consumer, you have everything to gain. So, get out there and start interacting.

Oh, and if you’d like to share your thoughts and opinions while making a little money, please register to take part in one of our exciting market research sessions.

Sign Up Here.

Jade Butler 1

Meet the team: five minutes with Jade

At Angelfish Opinions, there’s nothing more important to us than the relationships we build with our participants. As a market research agency, we already know so much about you – so we thought it might be nice for you to have the chance to get to know us a bit better, too. In the last instalment of our ‘Five Minutes With’ series of blogs, we introduced you to our lovely Senior Project Manager, Kelly – and this month, we’ve roped our fab Project Manager Jade in to answer a few questions. So what are you waiting for? Read on to find out a bit more about Jade!

Meet Jade

Why did you decide to pursue a career in market research?

I wasn’t previously aware of what market research was, so you could say that my career in market research chose me! After I graduated from university in 2014, I started out in commercial recruitment and sales. During this time, I learnt a great deal about account management and the importance of working to specific briefs and deadlines – and I absolutely loved building relationships with my clients and candidates. When the opportunity to work at Angelfish came up, not only did I fall for the company, but I realised that a lot of the experience and skills I had developed were highly transferable to a market research recruitment agency – and I haven’t looked back since!

What’s your favourite part of the job?

It would have to be the sense of achievement that comes with delivering a tricky or complicated project. Although the pressure can be intense at the time and working to tight deadlines can be a challenge, we really come together as a team and utilise each other’s strengths to ultimately get the job done. Everyone in the Angelfish market research team pulls their weight; no task is too small for anyone – and we always seem to make each other laugh along the way which creates a brilliant office environment!

Tell us about an interesting project you’ve recently worked on and why you enjoyed it

We recently worked directly with a well-known arts and crafts retailer who was looking to explore the consumers of their bridal and wedding products. The brief was to recruit people either currently engaged and planning a wedding or those who had recently got married and had planned a wedding for two focus groups in Bristol. Because the target customer was so niche, as well as recruiting from our panel, we had the chance to come up with some super creative and highly targeted social media and referral campaigns. The campaigns had a really positive response and enabled us to recruit some absolutely fantastic respondents. On the day, the groups went really well and the client gained really valuable insight – so everyone was happy with the outcome! 

What about a challenge you’ve recently faced and how you solved it?                                                                  
One of our lovely clients recently came to us with an interesting methodology involving a six-week online diary to collaborate ideas with a food brand. In addition to lots of challenging criteria, they also specifically wanted London respondents who were food blogging through either a blog or Instagram. Our usual recruitment methods weren’t attracting the right people, so we took a slightly different approach and decided to target people through Instagram based on their content. This brought in tons of interest, and also ensured we achieved the full sample with some truly great participants! The study ended with really high engagement too, which was fantastic.

What are your professional goals for the next year?

In the next year, I want to continue developing and learning within my role in the Angelfish market research team as a Project Manager, build on my client relationships, and also ensure I’m keeping up to date with industry-wide market research news and trends.

And how about the next market research industry trend?

I’d have to say that the current trend in market research for all things Millenial and Generation Z related isn’t going anywhere anytime soon! In fact, we’ve recently had a huge leap in our clients and brands solely focusing their research around younger audiences. From a recruitment point of view, this has been really interesting and has allowed us to get creative about how to access this age range and get them engaged them with market research. We’ve already learnt a lot, and our social media knowledge has really paid off when creating targeted Facebook and Instagram campaigns. I’m really excited to do more of this in the future! 

AFO%20group%20selfie!.jpg?width=3088&name=AFO%20group%20selfie! - Meet the team: five minutes with Jade

Quickfire round

Tea or coffee?  Coffee

Winter or summer? Winter – I absolutely love Christmas!

Cat person or dog person? Dog 

Heels or flats? I would have to say flats, I live in my trainers!

Favourite film? 10 Things I Hate About You is an absolute classic

Favourite song?  Madness ‘It Must Be Love’ – such a feel-good song!

Who inspires you and why? As cheesy as it sounds, I would have to say, my Dad. After having a tough upbringing, from a young age he has really focused on turning his life around for the better. He left school with no qualifications, went to university in his 30s and has since had a very successful career. He is now the Head of Digital Products and Mobile for a well-known company, and is a true example of resilience and not letting your background define you! 

Thanks, Jade! Stay tuned for the next instalment where we’ll spend five minutes with our Angelfish market research Project Executive Molly. Until then, why not take a look at our current paid market research projects and see if there’s anything you’d like to get involved in or sign up to be on our panel below? From Accompanied Shops to Focus Groups, Online Communities to in-home interviews and more, there’s something for everyone – and some great incentives for taking part, too!

fieldwork agency

Meet the team: five minutes with Kelly

At Angelfish Opinions, one of the things we pride ourselves on most is the people in our team and the relationships we build with our participants – we believe it’s something that really sets us apart as a market research agency with a difference! As we know so much about you, we thought it was only fair that you have the chance to get to know us a bit better too – so please allow us to introduce our “Five minutes with” series of blogs. Each time, we’ll grab (you guessed it!) five minutes with a member of the Angelfish Opinions team and ask them a few questions so you can find out a bit more about what makes our wonderful team tick. So first up, let’s kick things off with our Head of Consumer Research, Kelly Barnard…

Why did you decide to pursue a career in market research?

I studied Social Sciences (BSc) at Cardiff University and have always had a fascination with psychology and understanding people. I originally wanted to pursue a career in the Probation Service as I had a real interest in criminology, however, after deciding against this I happened to come across a role within market research recruitment and I’ve never looked back! After starting out with Gillian Kenny Associates who specialise in healthcare market research, I learnt a great deal about the importance of quality and accuracy within recruitment by working to very specific briefs for large pharma clients. When Angelfish Fieldwork and Angelfish Opinions was created a few years later, I jumped at the opportunity to lead project delivery and found that working in market research is definitely where my heart lies!

What’s your favourite part of the job?

As cliche as this might sound, for me, it really is the people! Whether it’s interesting respondents who brighten your day just by speaking to them or being able to have a good chat and a joke with our lovely clients, the people are the thing that makes this job so special. I’m also really lucky to be surrounded by a like-minded and equally enthusiastic team. We always joke in the office that it’s like some kind of vortex and we don’t know where the time goes each day – obviously because we are having so much fun!

Tell us about an interesting project you’ve recently worked on and why you enjoyed it

We’ve been running a client list project recently for a large retailer who is looking for a small number of respondents to be the face of their AV/computing campaigns for their website/social. This required a complex, multi-stage recruitment process as we needed really specific respondents who were very confident and relaxed on camera that would represent the different categories well. Part of the recruitment process was managing and reviewing video applications of the respondents chatting and giving a room tour in their home; the response was incredible and I must admit I teared up a few times watching the videos as I felt so privileged to be watching this insight into their lives and how amazing it was that they were so happy to share it with us! 

What about a challenge you’ve recently faced and how you solved it?

Recently, a lovely client of ours came to us with a challenge concerning a charity Market Research Onlne Community (MROC) we were recruiting for. They were incredibly busy with a number of different staff on holidays, so they needed extra help moderating and reviewing the content on the MROC to ensure the respondents were correctly answering all the tasks. We came up with the solution that Angelfish would take on increased responsibility for engagement management; this involved reviewing all respondent posts daily and being able to probe where necessary to ensure all the questions were answered adequately. For this to be feasible, we worked with our client to ensure the team fully understood both the objective of the study and each task. The result was 95% engagement out of a sample of N=60 over 17 days which was absolutely fantastic!

What are your professional goals for the next year?

To continue to develop and grow the team, to attend more industry events and keep my finger on the pulse with the latest news in working in market research by watching more webinars and reading more blogs and industry magazines such as Impact and In Brief.

And how about the next market research industry trend?

There’s been a lot of debate in the last year about AI, the threat to the qualitative industry and whether the advance of AI makes the human contribution redundant – a scary prospect that ‘quallies’ everywhere have obviously been fighting against! I hope to see a new trend emerge whereby instead of pitting them against each other we can focus on how the two can complement one another as I’m a true believer that human interpretation and relationships cannot be replaced – especially when it comes to working in market research!

Quickfire round

Tea or coffee?  Coffee

Winter or summer? Summer

Cat person or dog person? Both, but as I have a cat I’ll go with that!

Heels or flats? Flats for sure! Although years of sensible dead flat shoes have now given me collapsed arches and swollen ankles – how unfair!

Favourite film? Oh lord, probably Disney’s Cinderella – the opening music alone makes me cry and wish I was five years old again! 

Favourite song?  ‘Africa’ by Toto – an absolute tune that never gets old!

Who inspires you and why?  That’s a really hard question because different people inspire me in different ways every day! If I had to pick someone who has shaped me and I continue to aspire to in life, though, it would be my late Godmother. After suddenly being widowed at age 48, she devoted the rest of her life to helping others through voluntary work and chairing numerous clubs and committees. The ultimate testament to creating positives out of a pretty life-changing negative! 

Thanks, Kelly! Stay tuned over the next few weeks as we introduce all of our team – next up we’ll spend five minutes with our Project Manager Jade. 

AFO%20group%20selfie! - Meet the team: five minutes with Kelly

Until then, why not take a look at our current paid market research projects and see if there’s anything you’d like to get involved in or sign up to be on our panel below? From Accompanied Shops to Focus Groups, Online Communities to in-home interviews and more, there’s something for everyone – and some great incentives for taking part, too!

Sign Up Here.

Christmas AFO

8 tech gifts every man needs on his Christmas list

Tech is truly taking over the world – and, subsequently, our Christmas stockings! If you or someone you know is a gadget-lover but you don’t quite know what you’re after this year, we’ve picked out some really cool gadgets for Christmas that we’ve had our own eyes on to help you narrow down your search. Plus, at Angelfish we are always on the lookout for people to test new products and get paid, so read on and sign up if you fancy getting your hands on new tech.

This fabulous smart flask is perfect for those who don’t quite have enough time to make and drink their first brew of the day before dashing off to the office. With the ability to keep your drink the exact temperature you like (anywhere between 50°C and 62.5°C), and the ability to control the temperature, customise presets, receive notifications and more with your phone, the days of lukewarm brews are behind us. They also have a mug version, so you can keep your beverage of choice nice and warm at your desk throughout the day, too – so you’ll never have to waste another cup or resort to reheating your drink in the microwave again!

1. Ember Temperature Control Travel Mug

image 1 - 8 tech gifts every man needs on his Christmas list

(Price: £134.95)

Get it here.

2. Heated Razor Starter Kit by GilletteLabs

Gillette’s nifty new razor promises “the pleasure of a hot towel shave in every stroke,” activating and delivering instant warmth in less than a second at the push of a button! It boasts 5 of Gillette’s best blades, a waterproof design, adjustable heat, wireless magnetic charging, and more. What better gadget could a chap ask for?

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(Price: £175.00)

Get it here.

3. Oculus Quest All-in-one VR Gaming Headset

For those of you who love to fully immerse in their games, TOculus’ very first VR Gaming Headset is set to take it to the next level! It currently stands out from other VR headsets with an easy, all-in-one set up (no PC or wires required), positional audio built directly into the headset, and the ability to play wherever you are – standing or sitting, in a big space or small, there really are no limits with this cool gadget – definitely one for Christmas fun! Oculus Touch controllers take the experience even further by allowing you to transport your hands and gestures directly into your game.

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(Price: 64GB £399, 128GB, £499)

Get it here.

4. 55″/65″/77″ 4K Ultra HD Smart OLED TV

Smart TVs really don’t get much smarter than this! Not only are LG TVs the first to integrate both the Google Assistant and Alexa so you can ask questions while watching TV and see the answers on the screen and control other smart devices around your home, but it also offers stunning picture and a sleek design that’ll look amazing anywhere in your home. You could
test new products and get paid as part of our panel – keep reading to find out how.

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(Price: Starting at approx. £1,200)

Get it here.

5. Master & Dynamic MW65 Active Noise-Cancelling Wireless Headphones

If you’re someone who cannot live without your daily dose of music, then Master & Dynamic’s “most technically sophisticated headphones” are definitely worth a look (…well, listen!). Not only are they lightweight and made with fine leathers for maximum over-ear comfort, their noise-cancelling technology means you’ll get clear, expansive sound in any environment. What’s more, their in-built microphones filter out all external noise so you can receive crisp and clear phone calls. Overall, the perfect accompaniment (see what we did there?) to your daily commute!

image 3 - 8 tech gifts every man needs on his Christmas list

(Price: £449.00)

Get them here.

6. Kindle Paperwhite

As an avid reader, there’s nothing worse than trying to read a book while relaxing by the pool or in the bath and dropping said book in the water. With the new Kindle Paperwhite’s IPX8 waterproofing, however, those days are long gone! Amazon’s latest, thinnest and lightest eBook reader comes in both black and twilight blue, can hold up to 32GB in storage, a battery that lasts for weeks with a single charge, and a built-in adjustable light that lets you read indoors and outdoors, day and night. The perfect gift for reading enthusiasts!

image 4 - 8 tech gifts every man needs on his Christmas list

(Price: £129.99)

Get it here.

7. Nordstrom’s Ring Fitness and Sleep Tracker

Move over, smartwatches and FitBits – Nordstrom’s Ring is here and ready to track the sleep, heart rate and activity of the greatest fitness gurus 24/7—without them sacrificing style. Waterproof up to 165 feet, compatible with most mobile devices and storing three days battery life after just a 90-minute charge, fitness has never been so fashionable. And all this at the weight of less than a 1p coin – you won’t find a cooler gadget for Christmas than this!

image 5 - 8 tech gifts every man needs on his Christmas list

(Price: £164.16)

Get it here.

8. (Quite possibly the Angelfish favourite!) Whistle Go Health & Location Tracker for Pets

“The best pet tracker just got smarter” for 2019 – Whistle’s smart little device is ready to track your furry bestie’s health and location! So for those of you who have that frequent anxiety about where your cat or dog may have disappeared off to, fret no more. Even better, it boasts an up-to-20-Day battery life, IPX8 waterproofing, and a 3-mode built-in night light so you can spot them easily in the dark. An absolute must for man and his best friend this Christmas! 

image 7 - 8 tech gifts every man needs on his Christmas list

(Price: £94.57)

Get it here.

We’ve got gadgets and gizmos a-plenty to try as part of our paid market research opportunities!

If you know a total tech whizz (or are one yourself), we’re sure you’ll want to get your hands on some of these cool gadgets for Christmas! If you need to save up some money first, why not take part in one of our paid market research opportunities here at Angelfish? You might get to test new products and get paid to have a go with gadgets like the above as part of a focus group or UX testing study, or you may even get to see them during an accompanied shop! You can sign up to be on our panel via the button below, or find out more about our current projects here.

Sign Up Here.

New Year

How to take care of your mental health this season

It is, unquestionably, that time of year again. As soon as the pumpkins and cobwebs are removed from shop windows, they’re almost instantly replaced with baubles and tinsel. Christmas really isn’t that far away, and needless to say, the team here at Angelfish are super-excited for the festive season, and getting people who need extra money for their Christmas shopping on board with our variety of paid market research opportunities!

However, we know that there are those who find this time of year particularly hard, and for a great many reasons. For a start, the evenings are getting darker quicker, and the weather is increasingly drizzly and cold. This is unpleasant at the best of times, but for those with conditions such as Seasonal Affective Disorder, late autumn and winter can be a real downer. In fact, whether you have a diagnosed mental health condition or not, this time of year can put a lot of strain on a lot of people’s wellbeing; so we’ve put our heads together and come up with some ways you can look after your mental health this season!

Eat, drink, and be… well!

A healthy body equals a healthy mind, and there’s a lot you can do to stay on top this autumn/winter!

As a result of the cold, we all tend to eat quite a lot more this time of year – and we know all too well the kinds of indulgent treats we can find ourselves digging into during the festive season! So make sure you balance out the chocolates, cheeses and Christmas puds with some wholesome and hearty meals. All those vegetables will be a great boost for your immune system, too! And while you’re out shopping, bring along any in-date food that you don’t want to eat for the food bank; knowing that you’re making a contribution to those who might be less fortunate than you is a sure-fire way to lift your spirits, as well as somebody else’s!

The festivities also bring a lot of opportunities for celebratory drinks, whether with friends, family, or at your work’s Christmas party. Annoyingly, alcohol has actually been found to increase anxiety and stress rather than reduce them. Alcohol is also not great on the immune system, so make sure you stay well within your units to keep your mind happy and your body healthy. We have a fab blog on mocktails here to help you get through!

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Get plenty of exercise

Exercise has been found to have amazing positive effects on people’s moods, so ensure you take the time to brave the cold and go to the gym whenever you can. If you need the extra money though, go for a quick jog or take a leisurely winter stroll instead – it’s free, and just as good for you! Just make sure you wear a high-vis jacket and take a torch if it’s dark.

Catch all the ZZZs

We all love a good party or night out, and they’re certainly in abundance at this time of year! The downside, however, is that you might not get home until late at night and miss out on sleep which – surprise surprise – is super-important for positive mental wellbeing! So perhaps trade in a party or two with a quieter daytime catch-up with friends and colleagues.

Relax and do the things you love

Research has found over and over again that people who engage in their hobbies and get creative have better or improved mental health, so when you have some time for yourself, fill it with doing the things you love! And if you don’t have a hobby? Find one! There are usually plenty of group activities, such as crafting, walking, book clubs and more that you can take part in. It’s a great way to meet new people too – and it doesn’t have to be expensive! Alternatively, if you prefer your own company, there are lots of things you can do by yourself.

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Stay in touch with people

For many, this time of year is especially tough as they might not have family members to spend it with. Loneliness can have a hugely negative impact on people’s mental health; however, there are lots of different ways you can keep in contact with people over the season; for example, finding group hobbies as we talked about above, or arranging meet-ups. Perhaps you could even organise some nice things to do at lunchtime with your colleagues!

And never be afraid to reach out to people when you’re in need. You never know, someone else may be in the same boat as you!

Don’t feel the need to spend a fortune – and find ways to make extra money!

There’s an enormous amount of pressure on people to spend as much money as possible this time of year. Money worries can have a significant impact on your mental wellbeing – but you really don’t have to spend a fortune to have a good time! The ideas of things to do we mentioned above aren’t exhaustive – we have plenty more in the blogs on our website! On the flip side, if you do need extra money to cater for your needs at this time of year, taking part in paid market research is a great way to do it. It’s also a great way to meet new people, and contribute your thoughts on the brands you like shopping during the festive season! We have a number of different projects going on at the moment with cash and vouchers on offer as a thank you for taking part, so make sure you take a look!

Sign Up Here.

get paid to shop

What is “fast fashion”?

And should we be paying more attention to it?

Of all the industries in the world, fashion has probably seen the biggest evolution over time. What started as a means of bodily protection from the elements and predators in prehistoric times gradually became a symbol of status and cultural identity throughout the ages, until its most recent development in the 1960s as a means of self-expression. As a result, fashion and trends are changing constantly, with current ones being snapped up like hotcakes before being almost instantly replaced by new ones. The rise of the internet has boosted this even further, due to its introduction to online shopping, increased exposure to new fashion trends online, and the opportunity for brands to research and replicate/reproduce popular looks and new technology allowing for faster, cheaper production. Welcome, ladies and gentlemen, to the era of fast fashion – and with our own retail market research interests here, we couldn’t resist the opportunity to dig into it a bit further!

So, what is fast fashion?

Fast fashion is described by Google’s dictionary as “inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends.” Essentially, it’s cheap, trendy clothing that jumps straight off the catwalk and into the shops – and very quickly out again to make way for the next ones. In fact, a lot of fashion retailers introduce new products multiple times a week just to stay on trend and keep up with the demand.

And why should we be paying attention to it?

For online fashion influencers, trend enthusiasts and shopaholics, this mass availability of cheap but fashionable clothing is a dream come true! But as it turns out, it’s also having a devastating effect on the world around us…

The impact of fast fashion on:


The rise of fast fashion has seen an increase in sweatshops. These are factories and workshops where manual workers are employed at very low wages for long hours and under poor conditions in order to produce fast fashion. They are primarily used due to keep up with the demands of fast fashion, as well as the added benefit of making additional profit through paying such minimal wages to workers. Sweatshops tend to be found in the poorer parts of countries across the globe, including Bangladesh and China.  As well as supplying these poor working conditions, some clothing companies have also faced allegations of physical and sexual abuse against their garment workers, particularly women.    

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Unfortunately, sweatshop work is not just limited to adults. According to the International Labour Organisation, 170 million children below the minimum age limit around the world are making textiles and garments in detrimental conditions to satisfy the demand in Europe, the US, and beyond.

The planet:

The environment is also suffering at the hands of fast fashion. The multitude of highly toxic dyes used to colour clothing – over 800, in fact – alongside the production of different fabrics are polluting the world’s water supplies. Cotton production, for example, involves the heavy use of pesticides, and the microfibres from synthetic clothing are also commonly found in water supplies; the lower the fabric quality, the more microfibres that shed during washing. What’s more, alongside polluting water, fabric production consumes billions of cubic meters of it per year; approximately 80 billion in 2017, and a predicted 120 billion by 2030. When you think that the amount of water it takes to produce one cotton shirt could provide drinking water for one person for a whopping two and a half years, that’s pretty horrifying!

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Subsequently, animals and wildlife are also affected; and not just the animals that drink the water, but the marine life that lives in it. Not great for us humans either as fish eaters! Animal products such as leather, wool, fur and skin are also used in clothing production, and often these animals are subjected to poor conditions and mistreatment for these products to be created.

Because fast fashion-produced clothes are made so cheaply, they tend to be of poor quality. Consequently, they’re often unwearable after just a few uses, and disposed in landfills. In 2018, the UK based charity WRAP (The Waste and Resources Action Programme) estimated that £140 million worth of clothing goes to landfills each year. Not only that, but the nature of fast fashion means that retailers need to dispose of their “old” produce quickly to make way for new stock, much of which has been rumoured to be disposed of in environmentally damaging ways, such as incineration.

What can we do instead?

So, with all the evidence pointing to the detrimental impact of fast fashion, what can we be – and should we be – doing to reduce it?

Thankfully, there are a number of good habits we can get into:

1) Enjoy the clothes you already own!

As a lot of our own retail market research has found, there appears to be a trend of consumers worrying about being seen in the same outfit twice (another consequence of the fast fashion industry)! There are some great initiatives out there that encourage people to think more carefully about the clothes they buy, such as Livia Firth’s “Will I wear this a minimum of 30 times?” campaign. Also, in our increasingly environmentally aware society, surely, it’s way cooler to wear the same outfit more than once and tell people it’s to save the planet than to wear a different outfit every day!

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2) Clothes swaps and charity shops

If you’ve tried your best to love what you already own and simply can’t, clothes swaps and charity shops are your next port of call! Charity shops will take most items in good condition, and clothes swaps, such as the ones hosted by LUSH, mean you not only pass on the clothes you no longer want, but may find a gem unwanted by someone else!

3) When your clothes really are past their best, consider how you could possibly reuse them.

Old (cleaned!) underwear is considered one of the best dust cloth alternatives, and you should always save an old t-shirt or two and pair of jeans for decorating/messy work. Upcycling is also a fantastic alternative to throwing away – old pair of jeans? Get creative and turn them into a pair of shorts or a bag! The British Heart Foundation hold an exciting and fun competition called The Big Stitch to encourage upcycling of old garments and textiles every summer – but it’s something fun, creative and environmentally friendly to do all year around!

4) Recycle

If there really is nothing you can do with your old clothes, however, it’s time to get recycling! has a great local recycling tool online so you can find your nearest textile recycling bank – a great way to avoid your clothes going to landfill!

5) If you really must buy…

Take a look around your local charity shops – it’s amazing what you can spot on the rails! And if you can’t find what you’re looking for, do a quick online check to see which brands are free of fast fashion – such as the ones in this list put together by Conscious Life & Style, plus these well-known high street brands

Fast fashion is just one of the issues consumers are raising with their favourite brands. The team here at Angelfish are just as hot on the topic too – we’re currently totally engrossed in the BBC series “Breaking Fashion,” and we’d definitely recommend you watch it, too! If you’d like your voice to be heard by the brands you love, and get paid for it, why not take a look at our latest retail market research opportunities that you can get involved in? If one of them takes your fancy, just register with us here – we’d love to hear from you!

Sign Up Here.

Best ways to make extra money on the side

Top 15 podcasts, recommended by the Angelfish team!

Everyone and their mum seem to have a podcast these days. When all you need is a smartphone, editing software and an interesting topic in mind, it’s very easy to get your own series up-and-running. But with so many podcasts out there, how do you pick the ones worth your time? Well, we’ve been discussing this here at Angelfish HQ, and the team have come up with their top recommendations for you.

So, whether you’re listening on a sunny beach, on the morning commute, or as you get ready for the day, here are our best picks. Each team member had different recommendations, giving a real insight into what they like doing in their spare time, their interests and their hobbies. Insights like these are so useful when recruiting for market research so that we can learn more about our respondents when going through the validation process. You can learn more about the best ways to make extra money on the side with market research here.

Project Manager Jade: 

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“I like listening to podcasts when I get ready for work in the morning, and sometimes on the commute in. They’re so interesting and I often learn something new, especially when listening to episodes about health and wellbeing.”

1. Fit & Fearless

Think all things fitness and health with this one. As part of the #GirlGains crew, Tally, Zanna and Vic offer inspiration to those wanting to increase their body confidence. Truly educational and utterly inspiring, this podcast is great for those looking for a bit of extra spring in their step!

2. Happy place

Fearne Cotton’s Happy Place podcast series shares advice from famous faces and wellbeing experts on how to work through feeling blue to finding joy each and every day. It’s a great one to have playing in the background.

3. Deliciously Ella

Ella and Matthew Mills, founders and CEO of Deliciously Ella, interview experts in health and nutrition to bring a little inspiration to everyday diets. From making sustainable changes to dealing with stress, they cover a wide range of topics and give me inspiration for every-day meals.

Senior Project Manager Kelly:

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“For me, podcasts are just a bit of fun and make a nice change to the usual segments you hear on the radio. Most of the time, I listen to them as-and-when, either when cooking, commuting to work, or on a long car journey.

1. Jules & Sarah The Podcast

This is a bit of fun really. Jules Von Hep and Sarah Powell bring to you nonsense-driven podcasts that’ll leave you with a smile on your face. It feels like I’m hanging out with them – and they make pretty good company! 

2. Wobble

Jules and Sarah also have a podcast called ‘Wobble’ which is all about happiness and body confidence. Again, their chatty, laid-back style put a positive spin on the fact that, sometimes, it’s okay not to be okay. With so many pressures to look good and to take that ‘perfect insta shot’, it can be tricky to keep positive about the way you look. This podcast is a breath of fresh air.

3. The Fringe of It

Bloggers Liv Purvis and Charlotte Jacklin’s chatty podcast is literally just that – a chatty podcast! It’s as if you’re in on the conversation with them as they discuss millennial life, best shopping picks, and what they’ve been up to recently. A great one for easy listening.

Project Executive Molly:

Molly Ebdon Project Executive - Top 15 podcasts, recommended by the Angelfish team!

“I love to travel and, during long-haul flights or road trips, I like to listen to a few podcasts! A fan of true crime dramas, I had to recommend ‘My Favourite Murder’ – one I didn’t expect to laugh out loud to! I also like easy-going podcasts, too, which I can have on in the background on the commute into work.

1. My Favourite Murder

I love true crime dramas so this podcast is really up my street! Hosted by Karen Kilgariff and Georgia Hardstark, the ‘My Favourite Murder podcast’ puts a comedic spin on true crime stories. Whenever I listen in, I feel like they’re in the room with me and that I’m part of the conversation!

2. Is This Adulting?

The ‘Is This Adulting?’ podcast comes from the initiative to help those who don’t feel worthy of the title ‘adult’. They want to break the stigma of mental health while keeping things light-hearted. They talk about topics that so many find difficult to speak up about, which I feel is so important in this day and age.

3. The Wooden Spoon

This podcast is by a group of four university students who discuss what it means to be successful beyond the books and grades in school. They chat about the fact that, once you leave school, life is no longer defined by scores and deadlines, and instead is about defining success that’s unique to you.

Validator Sian:

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“Having just got back from my holiday abroad, I could recommend quite a few podcasts to those wanting to listen to something new sunbathing on the beach or travelling between locations, but these are definitely my favourite.”

1. Food Psych

In each episode of these podcasts, I learn something new about diet culture. Listening to Christy Harrison and her guests talk about body positivity and acceptance, I learn how they’ve made peace with food and how to break away from diet culture.

2. Casefile

The ultimate true-crime podcast! As they say themselves; fact is scarier than fiction – and this is certainly the case with these episodes. Each one takes you through a different case, really one to get your teeth into!

3. Off Menu

A bit more lighthearted, ‘Off Menu’ with James Acaster and Ed Gamble is definitely one for a good giggle. In each episode, they invite special guests into their imaginary restaurant, where they have to choose their favourite starter, main, dessert, and drink. Served with a side of comedy, this podcast really is one for a laugh.

Co-Founder Lisa:

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“I like to keep busy – if I’m not at work, I’m usually spending time with my little one, so when I have a spare moment I love to listen to a podcast or two! I like to stay creative and take inspiration from what other business owners do, so here are my top three recommendations for you!”

1. Make it Happen

Jen Carrington is a creative coach for business owners. Her podcast does exactly what it says on the tin: helping other creatives push their creativity in the right direction, overcome fears and produce the content they want to produce.

2. Food for thought

Simplifying wellness, Rhiannon Lambert is the UK’s leading Nutritionist, helping to live a healthy lifestyle. Cutting through the fads and offering evidence-based advice, she encourages you to live well through a balanced diet.

3. Bryony Gordon: If I Can Do It

Bryony Gordon is a journalist and author who talks about the obstacles people face throughout life on the road to success. From speaking to female refugees who’ve fled South Sudan’s deadly civil war, to discussing body positivity with those making waves in the industry, this is a truly inspiring podcast.

Gaining in-depth insights

Everyone’s selections and preferences are so different and we hope this gives you an insight into the team here at AFO! It’s insights like these that big brands find particularly useful when they’re conducting market research. If you’d like to take part in one of our market research studies, and are successful in meeting all of the criteria set out by our clients, then you’ll be entered into the validation process. This is where you’ll have a quick chat with a member of our team.

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You’ll often get asked a ‘random’ question during our initial phone interviews that are a bit of fun. This is so we can gain an insight into who you are as a person, your likes, and your dislikes. To discover one of the best ways to make extra money on the side, take part in market research with us! Just sign up to our panel. We’ll send you invitations to studies that are relevant to you, so you can pick and choose the ones you’d like to go for!

Sign Up Here.

ways to make extra money

The bank of mum and dad: why young adults are living at home for longer

With the rising cost of living, it’s no surprise that more and more young people are having to live with their parents in order to be able to save up enough money to eventually move out. House prices are skyrocketing, meaning it’s now more difficult than ever to buy, and renting isn’t cheap either – often people opt for houseshares to further save on costs. But what does all of this mean for you? And what can you do to raise extra funds?

The stats

  • Nearly one million more young adults are living with their parents compared to 20 years ago (2.4 million in 1997 to 3.4 million in 2017). 
  • In London, the number of young people living with parents grew by 41% between 1996-98 and 2014-15. 
  • The number of young people living alone in the UK has fallen from 1.8 million in 2002 to 1.3 million in 2017.


Why spend an absolute fortune on rent when you can continue living at home for free, or for a lot less? You may decide to stay at home because the cost of housing is just so high. Many believe that paying rent is just ‘money down the drain’ as you pay off someone else’s mortgage without getting anything of your own. And, with costs getting higher and higher, especially in cities, the more attractive living at home becomes. Renting just a one-bed flat in London eats up nearly half of the average salary, and the average cost of a one bedroom flat in Bristol is a huge £767 per month. And that’s before bills. 

It’s not just the cost of rent putting people off – house prices are also on the rise. The annual increase in the year to May 2019 was the fastest recorded since January 2017 and comes after a 5% rise in April. The average property will now set you back £237,837.

Millennials are moving significantly less often than earlier generations of young adults. Among 25- to 35-year-olds, who were living at home in 2016, 91% reported that they resided at the same address one-year earlier, much higher than the previous generation. Among Gen Xers living at home in 2000, 86% reported living at that address one year earlier, an indication that moving away from home is increasingly less common. 

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Cost of living

The general cost of living is getting more and more expensive. Costs of weekly food shops, travel and entertainment are all rising, making saving money very difficult. From council tax to TV licence, water bills to gas bills, general house bills are also on the rise, again deterring young people from finding their own place. Plus, what was once considered by many as ‘luxuries’ are now becoming necessities. Could you live without your Netflix or Spotify subscriptions in order to save money? The ‘fear of missing out’ or ‘FOMO’ haunts many! Plus, travelling is now more popular than ever. With youth travel representing more than 23% of the one billion tourists travelling internationally each year, it’s clear that saving for experiences such as this is now quite important for this age group.

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What you can do to make extra money

There are lots of ways to earn a bit of extra money, including selling old clothes on eBay or DePop, getting a weekend or part-time job, or even dog walking! To save money, decide on what is a luxury and what is a necessity. Could you go without catching up on a Netflix series this month? Could you make your coffee at home instead of buying it at your local coffee shop? Little things like this can really start to add up, so make sure you’re only spending where you have to.

Making more money doesn’t always have to be boring and a chore – taking part in market research is also a great opportunity to get some extra cash. You can work this around your day-to-day life and you get to communicate with big brands, telling them what you really think of their products or services. You’ll meet like-minded people and, if you’d rather, you could take part in the comfort of your own home (or your Mum & Dads!). So, to get started, join our panel and start receiving invitations to take part in studies that are relevant to you.

Sign Up Here.

legit market research companies

What to expect from an online community research study

At Angelfish Opinions, we conduct market research studies with some of the biggest brands in the UK. From retail to health, we cover a wide range of industries. Taking part in a market research study can be highly rewarding as you get to have your say, plus, you can also influence how a brand brings its new product or service to market. If that wasn’t enough to tempt you, you will also receive an incentive for your time – making it a great way to earn a bit of extra cash on the side.

We conduct many different types of market research studies here at Angelfish, but one of the most popular ones are those carried out as an online community. But what is an online community? And what can you really expect from one? This article will take you through everything you need to know so that you can confidently take part and get your opinions heard.

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What is an online community?

So, first things first, what is an online community? Well, an online community is made up of a group of people who come together online to discuss a particular service or product by a particular brand. This discussion is held on a secure platform and you can use a tablet, smartphone, app or computer to take part.

How long do online communities take?

This ultimately depends on the brand’s criteria. Generally speaking, though, online communities usually require respondents to log into the community portal (which is kind of like a discussion forum) for around 15-20 minutes a day, for between 7 and 10 days. This makes it easy for you to fit it in around your personal life and other commitments.

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How do I answer the questions?

Market research is conducted to find out what customers really think about a product or service. Meaning: say what you think – no filter! Brands want to know where they can improve and what you don’t like, as well as what you think they’re doing well. When it comes to length, you’ll need to ensure your answers are detailed enough to give clear reasoning behind what you’re saying, but there’s also no need to submit essays! Remember, most of the time, you’re required to spend 15-20 minutes in the portal per day – so make sure you use that time fully.

Why should I sign up to an online community?

Online communities are great because they give you the opportunity to influence the brands you use on a regular basis, making everything from user experience to marketing and packaging to branding better for all their customers. The flexibility of an online community really is one of the biggest benefits: you can take part any time, anywhere, so if you want to login from your sofa with a packet of biscuits and a cuppa? No problem – it’s completely up to you!

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What about incentives?

Your time is highly valued by both us and the brands we work with, and we’re always super grateful – which is why we offer an incentive for all of our participants. This will usually be in the form of a gift certificate, bank transfer, or cheque. The amount you receive will vary depending on the criteria set by the brand, as well as by how long the study lasts. However, usually, you can expect the incentive to be £40-£150. The exact amount will be clearly identified at the beginning of the research study.

Fancy giving it a go?

Now that you know what an online community is and what you can expect if you take part, why not sign up and get involved? It’s totally free and only takes a few minutes. Once you’ve signed up, we’ll send you invitations to take part in studies that we think are relevant to you. Interested? Click the button below to join us!

Sign Up Here.

ways to make extra money

10 things you can do this summer to boost your career

Whether you’ve just completed your college course, graduated from university, or finished your post-grad qualification, there are plenty of opportunities for you to give your career a bit of a headstart and increase your employability when the time comes to start a new job.

Completing your studies can often leave people feeling a bit low, and the feeling of being in ‘limbo’ can start to creep in. That’s why this time – the period between finishing your course and landing your first full-time role – is crucial to gain as much experience as you can.

Plus, there are plenty of ways to make extra money, which is always useful! Of course, it’s important to relax after a busy few years of deadlines, coursework and exams, but spending three whole months over the summer with your feet up could leave you disadvantaged when you come to applying for jobs.

So, without further ado, here are 10 ways you can boost your career this summer and land your perfect role.

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1. Do some voluntary work

Volunteering is a great way to network and build contacts while working for an organisation you care about. Also, it allows you to become familiar with a range of workplace activities and build upon your personal development. From helping out at your local charity shop to getting involved in fundraising events, your voluntary work can take you a long way.

Volunteering is also a great way to combat the age-old ‘need a job to gain experience but need experience to get a job’ conundrum. There are many transferable skills to develop from volunteering, whether in retail, events, dog walking or anything else you can think of – and it will all give your CV and general workplace confidence a healthy boost ready for the big world of work!

2. Take on an internship

Internships are usually short-term placements within a company to train you for a certain role. An internship can give you a great insight into what working life is like and could even help you to decide what you do or don’t want to do when applying for permanent positions. Whilst it’s true that not all internships are paid positions, the experience they can give you – and the boost this gives your career – is invaluable.

3. Take part in market research

Market research is a way for brands to find out what their customers really think about their product or service. From your perspective, taking part in a market research study means that your voice will be heard and you can influence the way brands advertise, price, brand, package and place their product or service on the market.

But that’s not all: participating in market research shows initiative and helps to develop your world view and will also inevitably build your communication skills. Whether you participate in an online community or a focus group, research is all about communicating – and initiative and communication skills are definitely buzz words worth adding to your CV to help get you noticed.  

Plus, it’s a way to make extra money as you continue your search for your next job. So not only do you get your opinions heard by the brands you use regularly, but you can also impress future employers, show that you are proactive and passionate and make some pocket money too. To get involved, sign up to a research panel and start receiving invitations to studies that suit you.

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4. Go travelling

Travelling is a great option for those who’ve got the travel bug! It shows you’re willing to try new things and take on new experiences, as well as developing your confidence. Travelling often involves quite a lot of organisation and planning, which you’d be able to apply to the workplace, too. Plus you’ll have plenty of interesting stories to tell your new colleagues!

5. Start a blog

One of the best ways to show how passionate you are about a particular industry is to start a blog dedicated to it. Whether you want to work on your writing skills or talk about the latest industry news, starting your own blog will put you a step ahead when it comes to applying for jobs. You could use free platforms such as WordPress or Blogger, and let your creativity run wild with customisation.

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6. Join a club/sports team

Teamwork is a skill that most employers look for – and one of the best ways to demonstrate excellent teamwork is by joining a sports club. And that’s not all: developing a new hobby will also help you to de-stress from the mundane activity of job searching!

7. Organise an event

What better way to demonstrate your organisational skills than by putting together an event? Event planning involves logistics, marketing and a whole lot of organisation, which means it’ll give you a great opportunity to build upon your skills. You could give a talk on a topic that interests you or a charity fundraising bake sale – whatever interests you!

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8. Get a summer job

While doing all of your extra-curricular activities, you’ll need to find ways to make extra money so you can afford to live! Any experience is good experience when you want to land that perfect job – even if it’s just working for the local pub or corner shop. It’s important not to have gaps in your CV if you can help it, as employers may question what you were actually doing during this time! Plus, the new skills you learn will be great to add to your CV too.

9. Learn new skills

To strengthen job applications and demonstrate enthusiasm for your career, try and learn some new skills that are relevant to the role you’d like to go into. You don’t necessarily need to go off and learn three new languages or know the ins and outs of computer coding, but just showing motivation for your work will go a long way. For example, why not develop your writing skills with an online course or take on a short-course over the summer months at college?

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10. Network, network, network!

This one’s a big one. Often, when searching for your next role, it’s not what you know but who you know. Oh, your mum’s cousin’s friend’s uncle works for that company you’ve always dreamt of working for? Perfect! You’re in! But often it isn’t quite so simple – which is why you’ll probably have to put yourself out there a bit to hear of opportunities.

If face-to-face networking intimidates you, don’t worry – online platforms such as LinkedIn provide the perfect solution. Do some research into the kind of companies you’d love to work for and connect with some of its employees. A great tip is to send a direct message to them, asking them how they got their role or if they have any advice. Sure, they might not always reply, but there’s no harm in showing your interest!

All in all…Landing your dream job is often a long journey, so make sure you take your time and give yourself the best chance possible by taking every opportunity that arrives. In the meantime, there are plenty of ways to make extra money such as taking part in market research or working a summer job whilst you make more permanent plans. We wish you the best of luck!

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