Paid market research

10 Shopping Secrets Revealed

Think shopping is simple? Think again. Whether you indulge in a little online haggling or employ the nifty trick of abandoning your shopping cart and waiting for a discount, there are plenty of ways you can get what you want for less. Here are our top ten shopping secrets revealed!

tag 300x200 - 10 Shopping Secrets Revealed1.Have a close look at the store price tag

We generally only look at the label for sizing and pricing information, but for those in the know, they are a treasure trove of hidden information. Store staff often scribble letters, numbers or symbols on the price tags of items that are about to be reduced, so look out for codes like B14, G4, )B9 and S13; the numbers signify what the sales price will be once the item is reduced. Retailers like Next and River Island adopt this technique, so if you see these on the tags, hold off on your purchase!

2. Abandon your online shopping basket

When shopping online, if you get through most of the process but change your mind at the last minute before actually purchasing an item, this is known as ‘abandoning your basket’. With abandonment rates running at a whopping 75% in 2017, stores are very keen to find ways to tempt you back and will usually do this by offering you a discount via email. Be aware that this might not happen every time, but it’s definitely worth a try!

3. Spend your gift card as soon as possible

With the UK high street being as unpredictable as it currently is, we can’t be sure which stores are going to be around for the long haul. If you’re given a gift card as a gift, don’t just shove it in a drawer and forget about it, as you might find that it either expires or the store goes bust before you get to use it. Spend it as soon as possible, and combine it with online discount codes for a brilliant double discount.

4. Use the John Lewis refund trick

If you’ve heard the famous John Lewis slogan of ‘never knowingly undersold’, you’ll be aware of how seriously the department store takes their customer service. But that does it mean? Well, if you find a product on sale that you’ve purchased at John Lewis cheaper elsewhere within 28 days of buying it, John Lewis will give you the difference!

5. Find discount codes online

You can get some impressive discounts online if you find the right codes, but you have to be clever! Most of the popular stores wait until Wednesday to launch their codes, so hold off your search until then if you want to grab the best bargains. The best websites to usecare Vouchers and Hot Bargains, but dedicated bargain-hunters will also find decent discounts on other code websites.

6. Spark vouchers

If a special offer item is out of stock, a product line has been discontinued, or a customer has a problem, Asda staff are allowed to give out what are known as ‘spark vouchers’. These are goodwill vouchers which are worth up to £1 and can be spent on anything in the shop apart from tobacco, alcohol and lottery tickets. So if your favourite item is nowhere to be seen, approach a member of staff and you might just get a little something back.

7. Designer outlet clothing

Outlet shopping centres, such as Bicester Village in Oxfordshire and Cheshire Oaks in Cheshire, sell designer clothing at a much lower price than you’d find them for in a posh boutique. This is both a blessing and a curse as, whilst the clothes are much cheaper, many of them are actually made specifically for outlet sale and are therefore of lower quality. However, all of the items you find in outlet centres display st

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atements informing shoppers of the origin of goods on sale, so you’ll always know what you’re getting for your money.

8. No receipt? No sweat

How many times have you wanted to take something back to a shop but not been able to because you can’t find the receipt? If you’re anything like us, probably loads. However, it turns out that you can use other methods as a proof of purchase, such as a bank statement. The majority of high street stores will now offer to email you a receipt as well as given you a printed one, which is worth taking them up on as you won’t be able to lose it.

9. Haggle via online chats

When you’re shopping online, you may have noticed a window popping up offering you a chance to chat with a help assistant. You may just dismiss these as an annoyance, but you can actually get some amazing discounts using this method by speaking with them about a particular product and then asking them for money off; some examples we’ve come across are of Nike offering 10% off, Dell offering £55 off and Dyson offering £10 off. Worth a try!

10. Be wary of special offers

When shopping in a supermarket, you’ll see the special offers positioned at the end of the aisles to tempt you into putting things in your basket. However, these items may not be the cheapest available and you could end up not getting a bargain at all. Do your own price comparisons whilst you shop rather than just trusting what you’re told by the store.

Sign up to paid market research now and help fund your shopping habit!

Paid market research

How to Boost your Loyalty Scheme Points

Most stores offer a loyalty scheme nowadays, so you’ll be well aware of the benefits of saving up your points and receiving great discounts or other incentives. The question is: are you making enough of the opportunities to boost your points even further? Here’s our breakdown on how to make your loyalty schemes work for you.

Tesco Clubcard

  • Tesco Pay+ Wallet. This is a free app that lets you store your credit or debit card details and Clubcard details. You can quickly and conveniently pay for your shopping and then automatically collect your Clubcard points by scanning the barcode in the app. You can use it at all Tesco stores and petrol stations, and earn 25% extra points.
  • 2018 offering. Tesco are offering an extra point for every £4 spent until 31st December 2018 on top of the current one point per pound offering, meaning you get five points for every £4 spent.
  • Clubcard Boost. This scheme gives you great offers on train tickets, cinema tickets, magazine tesco 300x180 - How to Boost your Loyalty Scheme Pointssubscriptions, theme park passes, hotel rooms and gifts.
  • Tesco credit card. You’ll get extra points every month when you pay for things using the credit card.
  • Tesco bank account. If you set up a bank account with Tesco, you’ll receive one extra Clubcard point for every £1 spent in store or on fuel with Tesco, and one point for every £8 you spend anywhere outside Tesco (minimum spend £8).
  • Tesco mobile. Collect one Clubcard point for every £1 spent on pay-as-you-go top-ups and monthly bills.



  • Your Nectar card isn’t just for Sainsbury’s! Whilst you’ll earn one point for every £1 spent at the store, you can also use it with BP, British Gas, eBay, Expedia and others.
  • Nectar Website. This is a great little trick: redeeming your points through the Nectar website rather than in store results in a slight boost, usually 2 or 3x in value.
  • Collect points for Virgin Trains advance sales. You can earn two points per £1 spent when booking through the Virgin Trains East Coast website.
  • American Express. You’ll earn two Nectar points (worth 1p) per £1 spent on the card (plus your usual Nectar points).
  • Sainsbury’s credit card. Earn one point for every £1 spent in store or on fuel with Sainsbury’s, and one point for every £5 you spend elsewhere.
  • Online surveys. You can earn extra Nectar points for completing online surveys – up to 120 points a time plus an entry into Sainsbury’s quarterly £5,000 draw.
  • Donating goods to Oxfam. This brilliant scheme allows you to earn two points per £1 when your items are sold and 100 points when registering.


Morrisons More

  • You can collect Morrisons More points in more places than you might think: all Morrisons stores, flower shops, garden centres and petrol stations, receiving 5 points for every £1 spent.
  • Fuel. Once you’ve accumulated 5,000 points you’ll receive fuel vouchers.
  • Join Morrisons Clubs. Morrisons run clubs for various groups of people, such as More for Students and Baby&More. These clubs offer extra discounts and points on particular products.

Boots Advantage Card

  • Boots offer four points for every £1 spent, which can be redeemed in store and online (on all products except infant milk, prescriptions, stamps, gift vouchers and mobile phone top-ups).
  • Mega points weekend. If you spend £50 in store or online, you’ll receive a whopping 1,000 extra points (worth £10).
  • Boots app. Download the Boots app for free and receive offers tailored specially to you.
  • Weekly emails. Don’t bin these without opening them as you could be missing out on deals to earn extra points and coupons that can help you maximise existing points.
  • Boots Clubs. Boots Parenting Club and Boots Over 60s Club have some great offers that are tailored specially for you, plus Parenting Club offers an extra 10 points for every £1 spent on baby products.

Looking for more ways to earn a bit extra? Sign up to paid market research now.

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Why am I never selected to take part in paid market research?

So, you’ve expressed an interest in taking part in paid research in a focus group, paid surveys or online interviews. You’ve filled in an online form, you may have even spoken directly with us about what you can expect, we’ve run through some questions with you and then… you get turned down. We understand that this can be frustrating, but there are a number of reasons why you haven’t been selected to take part. Let us explain in a bit more detail…

What do we do?

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At Angelfish Opinions, we work with big brands to find people to give their opinion on products and services. This gives businesses a very valuable insight into consumer habits and allows them to learn about new and existing customers, identify any issues and solve problems.

We gather opinions in various different ways, depending on the requirements of the client,you could be asked to take part in paid surveys, online market research, focus groups or assisted shops so clients can find out the specific information they need.

Expressing your interest in taking part in paid surveys is easy: simply sign up to our site here. Other routes in include applying to Facebook adverts, and we sometimes also get in touch with people via email if we have their email address on our database.

So why didn’t you get the gig?

So, if it’s so simple to get involved, why haven’t you been asked to take part yet? If you’ve gone through the process of signing up, spoken with us and then received an email saying we won’t be using you this time, we understand that it can be a bit frustrating – but trust us, there are a number of reasons why. These include:

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  • You didn’t fit the specific inclusion criteria for the research. For example, the client might have wanted to speak to people within a certain radius of their shop, or to people with children of a specific age because they sell products for children, or even to people with certain hobbies and interests, and so on.
  • There are many different variables and it’s impossible to fit into all of them. It’s just down to the numbers. Sometimes the only reason you haven’t been asked to take part is because we simply had too many people interested and not enough spaces available – it really is that simple!
  • You have recently taken part in research. We carefully monitor who takes part in our studies and have to leave out anyone who has recently been involved so we can keep the research as genuine as possible.

If at first, you don’t succeed…

…Don’t give up! Although you might not have been the right fit for a particular project, the perfect one could come up at any time. It’s important that you carefully read through the criteria in our adverts or emails before you get in touch, as this will help you make sure you’re applying for the right things and avoid any initial disappointment.

Taking part in market research is great fun and means you can make a real difference to big brands, which is why we offer a variety of incentives to quality respondents for paid surveys, often in the form of a bank transfer or gift card. We’re always on the lookout for new people to take part in research and your opinion is highly valued so please don’t give up at the first hurdle!  If you’re interested in letting big brands know what you think – and getting paid for it! – then sign up here.

paid market research

What will happen with my information when I take part in paid market research?

More people are now aware of what is happening with their data, where it is stored and how it is being used. More questions are being asked about data protection and privacy and quite rightly too: it’s something that we take very seriously as a company providing paid market research.

We’ve put together this blog to explain what happens to the information you provide us with when you take part in paid market research.

Your data: what do we have and why?

As a market research company, we have always had to be good at data collection and protection. We only ever collect the data we need, but because at times our clients have very specific criteria we can end up with a comprehensive picture of someone. For example, in addition to the usual contact details of address, email and phone number, we might also need to collect information on someone’s income and bank details (so we can pay them).

How do we collect your data?

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On any given project we will initially we collect data via an online questionnaire. These can often be quite in-depth because it’s important for us to ensure that you meet the criteria set by our clients. Once we’ve established that you meet the initial criteria we will follow up with a phone call to ask you a few more questions.

What do we do with your data?

The information you give us is important because it determines your eligibility for the study – our clients often want to speak to a very specific person. But we know your information really matters to you too, so we have very strict policies on keeping it safe and only using it in ways you know about and are happy with, including stopping contacting you if at any point you no longer wish to hear from us. You can read more about that in our privacy policy here.

You can rest assured that:

  •      We will only ever hold detailed information on you for the duration of the study.
  •      We treat your data in the strictest of confidences and comply with all GDPR regulations.

If you would like to take part in paid market research you can sign up to Angelfish here:

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How does our refer a friend scheme work?

Taking part in paid market research is a great way to let big brands know what you think. From fitness to fashion and technology to food and drink, whatever your interests, we work with loads of different brands so there’s bound to be a market research project for you. If we do contact you about a study that’s not quite right for you though, don’t scroll on – refer a friend!


friends 300x200 - How does our refer a friend scheme work?

Our refer a friend scheme

If you’ve signed up to Angelfish Opinions to take part in market research, we’ll send you invitations to take part in studies via email. If the study isn’t right for you – or if you received an email or spotted something on our website that made you think of a friend or family member, they could be suitable to take part – and you could earn a reward for referring them!

Spread the word about a specific project by telling your friends and family to provide your name and email address when they sign up to our panel. If they successfully take part in a research project, you could earn up to £20 in Amazon Gift Vouchers as a little thank you from us! And if that isn’t enough of a reason to refer a friend, here are a few more…

Give them the chance to have their say

Paid market research is a great way for people to have their say on products and services that interest them. So if you’ve got a foodie friend who is keen to test the latest kitchen equipment or if you know a technophile who can’t wait to get their hands on the latest gadgets, send them our way! By taking part in paid market research they can share their opinions on everything, from trialling new products to reviewing existing ones, and even share their thoughts on prices.

Paid market research is fun!

Another great thing about taking part in market research is that it’s really good fun. Joining in with research such as focus groups is a great way to meet new people and participate in a discussion where their thoughts and opinions are really valued. Not only that, but it’s also a really good way to meet people with similar interests – who knows, they might even make some new friends!

They can earn some extra money

Another reason to refer a friend to take part in market research is the financial incentive. Companies know how important it is to listen to their customers’ opinions, which means they are prepared to make taking part in research worthwhile. Depending on the type of research and the amount of time it takes, your friend could take home anything between £40-£150 in the form of cash, as a gift voucher, cheque or a bank transfer – not bad for a few hours of fun!

So the next time you see a market research project that isn’t necessarily for you, don’t just hit delete or scroll on by – refer and friend and you could both benefit! Find out more about paid market research here or sign up to our panel to take part.

Sign Up

laundry test paid market research 780x310 - 4 mind blowing ways your opinion can really change a brand

4 mind blowing ways your opinion can really change a brand

From your favourite cereal to your preferred washing up liquid, we’ve all got opinions – but we often don’t realise just how important our opinions are, especially to brands. Whether they’re selling loo cleaner or luxury cars, brands want to make their products as appealing as possible to customers – and as a result, consumers’ wants, needs and opinions are more important than ever before. That’s where paid market research comes in. From focus groups to online communities, there’s loads of ways you can get involved in paid market research and have a real impact on what brands do and why. Here’s four important ways your opinion can change a brand…

Help them to launch a new product or service

Before they launch a new product, companies will always have identified a gap in the market and have an idea of what their customers need. They will then use paid market research to prove or disprove these ideas as well as find out any suggestions you have on how they could improve their product so they can be sure they are only bringing the best possible products to market. So when you think about it, your opinion is the only way brands can guarantee they are creating a product or service that their consumers actually want to buy – which makes it pretty important!

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Help them to improve an existing product or service

Just as with launching new products, your feedback gives brands a chance to review, amend and tweak existing products to check they still solve a customer problem or fulfil a need. This means they can be confident that they are always offering the very best products, and that they can continue to improve on products in the future, too. As a customer, your needs and expectations change over time. Would you have thought even 10 years ago that you would want a watch that could monitor your fitness levels, for example? Nope, we didn’t think so – but keeping up with your changing wants and needs is exactly what gives brands their competitive edge.

Help them to create a better customer experience

Offering an amazing customer experience is how brands stand out from the crowd and keep you coming back for more. In fact, today’s marketing is all about people’s experiences with brands – but they can’t perfect their customer experience without you! From customer service to how easy it is to use their website, it all counts. By telling brands exactly what you want from your customer experience, you can help them to improve theirs – which means better brand experiences and happier customers, too. Win-win!

Help them to make better business decisions

By conducting paid market research, brands can collect data from their customers to make decisions. Customer feedback is by far the most reliable source for this type of data – and brands can then use this info to make better informed business decisions. From what colour their logo should be and how much they should sell a product for to what products they should even sell in the first place – your opinion is what decides it all!

How you can take part in paid market research

There are a number of different ways you can get involved in paid market research. Paid focus groups consist of a group of 6-10 people taking part in a discussion monitored by a moderator – and they’re great fun. Alternatively, there’s online communities where a small group of people take part in a discussion or complete tasks via a private secure platform – so it’s a great option for busy mums as you can take part whenever and wherever you like! There’s also in-home interviews where a researcher comes to your house to interview you on a one-to-one basis.

If you would like to have your say and influence everything from products and prices to logo design and customer experience, paid market research could be a great option for you – and it’s a good way to earn a few extra pennies, too! Sign up today and start to get your opinion heard.

Sign Up

Track your spending

7 ways to track your spending habits

Take back control of your money…

Have you ever tried to eat more healthily by keeping a record of everything you eat? If you have, you’ll know that sometimes the results can take you by surprise and you don’t actually realise how many biscuits you’re scoffing with your tea until you see it written down. Well, budgeting is the same – you probably have no idea how much you’re really spending on the daily coffee run or frittering away on your lunch break until you actually track the data. Just as a food diary allows you to monitor your diet, noting down all your spending habits will help you discover where your money is really going. If you want to start keeping track of your spending, follow these simple tips…

Choose a time period

To get a true idea of your spending habits, we’d recommend tracking your spending for two weeks to one month so you can get a clear idea of exactly what you are splurging and where. By tracking your spending you can also start to put together a budget and keep on top of your outgoings every month – don’t forget to keep checking back to make sure your spending habits actually line up with the ideas you’ve outlined in your budget, though!

Be detailed

In order to successfully track your expenses, you need to know exactly what’s going where – and why. Broad categories such as ‘car expenses’ or ‘pets’ make it easy to forget the little things – and it’s the little things that really add up. Instead, try and make sure you note down every last detail, from pet food to insurance and cat litter to treats, so you can have a full overview of exactly where your money is going.

Write it down

Make sure you always ask for your receipts and keep a small notebook in your bag – or make a note on your phone – so you can jot down every transaction you make. Writing everything down will not only ensure you have a detailed record of exactly where your money is going, but it will also make you think harder about each expense and help you to become more conscious about your spending habits.


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Stop using cash

If keeping a physical record of every penny you spend doesn’t appeal to you, you could always stop using cash completely. After all, you already have automatic electronic records for every credit card, debit card and online transaction – in fact the only type of transaction that isn’t recorded is cash. If you stop buying things with cash, you’ll spare yourself the hassle of having to manually record your spending and have an electronic record ready to view instead.

Unless you need to track your cash

It’s all very well and good to stop using cash – unless you’re the type of person who flashes the plastic and finds it hard to track your digital spending, in which case you should most definitely stick to physical money. If cash is king for you, you could always withdraw a certain amount to last you for a week and make sure you stick to it so you still have a clear idea of your cash flow.

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Try the envelope system

At the beginning of each week, fill a series of envelopes with money which you can divide into different categories – for example, ‘lunch’, ‘petrol’ and ‘misc’. This is a really easy way to track your cash as you’ll be able to see your spending habits in broad categories, as well as if you need to move some money across from one envelope to another one so you can start to identify patterns in your spending as well.

Use an app

Another great way to keep on top of your spending is to use an app to track everything that goes in and out of your bank accounts by taking details of your spending and organising them into categories. There are tons out there, from Mint and Money Dashboard to Monzo and more. Just remember to read the reviews and check the ratings before you make a decision – and keep an eye out for add-on tools you might have to pay for, too.

Once you know where you’re spending your money, you can start to prioritise what’s important to make sure you stay within your means.

If you’re looking for a way to make a bit of extra cash, why not try paid market research – not only is it fun, but you can put a few extra pennies away and give your budget a bit of a nudge in the right direction too! If you’d like to sign up to paid market research with Angelfish Opinions, register here.

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assisted shops observe your shopping habits

Assisted shops 101: a different way to take part in market research

Paid focus groups and online surveys are the best-known methods of conducting paid market research. Though taking part doesn’t always involve just talking. Assisted shops, or the more snappily titled ‘shopalongs’, are an increasingly popular way of a brand gaining feedback and finding out why people shop the way they do. An assisted shop involves someone joining you on a shopping trip and learning about the decisions you make when shopping. Whilst a verbal explanation of the way you shop is helpful, actions often speak louder than words. Here are some guidelines on what you can expect if you take part in an assisted shop.


How do assisted shops work? 

An assisted shop is very simple. A researcher accompanies you whilst you go about your shopping trip, observing what you do and the decisions you make, but without interfering. They may ask you some questions whilst you browse, but they won’t attempt to influence you in any way. By observing your shopping habits first hand, the researcher can capture all sorts of things that they might not have learned using another method of paid market research, such as a focus group or online survey.

What exactly are they trying to learn?

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The researcher will closely watch everything you do in the store, from where you go first, the way you walk around the shop, what catches your eye, to making a purchase. They will observe the way you make your way around the shop, what is important to you about a shopping experience and whether the retailer is providing it, how you feel about the layout of the store, what you think the store is doing well and what you think it could do better. Creating a good shopping experience for a customer means you’re more likely to buy something from a well-organised, attractive shop than a messy, disorganised one – so this type of paid market research is very important to a brand.

What’s the format?

An assisted shop usually takes between 30 minutes and two hours, depending on the size of the store and how in depth the research is. The location of the shop you’re visiting will be chosen depending on how convenient they are for you, so you don’t need to worry about having to travel any great distance to take part. As with all paid market research, you will receive an incentive as a thank you for your assistance, which generally rrangesbetween £40 and £150 – again depending on the length of the shopalong.

Assisted shops and technology

Assisted shops go a step beyond the usual interview-based market research methods. They replicate real life shopping experiences and allow your behaviour to be observed in the moment. Just as in every other area of our lives, this type of research has been affected by new technologies, meaning that you may not be ‘physically’ assisted on your shop, and may have a digital assistant instead. Using mobile technology to log customer journeys through pictures, videos, texts and checklists is becoming increasingly popular and may be a more effective method. You are likely to feel more relaxed and therefore act more naturally, giving the most authentic insights to the way you shop.

Do you love a bit of retail therapy? Sign up now to take part in an assisted shop and earn some extra cash.

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Date ideas your other half will love!

Valentine’s Day is easily the most romantic day of the year. People traditionally express their love and appreciation for each other with a special dinner, boxes of chocolates and cards, but, lovely as these things are, they can become a little bit run of the mill. Here are some ideas for thoughtful Valentine’s Day date ideas that your other half will truly appreciate.

Spa day

Everybody appreciates a really good pampering, so rather than buy your partner a solo massage, why not enjoy some quality relaxation together? Unwind in the hot tub, bliss out with a couples massage, sip some bubbly and enjoy a delicious meal. If it sounds expensive – don’t worry! There are some excellent deals on Groupon and many spas do offers, so you can find something to suit any budget, and both and are offering tailored Valentine’s Day packages.

Skype date

If you’re in a long distance relationship or your partner is working away, Valentine’s Day can seem terribly bleak, but it doesn’t have to be – you can still enjoy a romantic date for two. Dress up, prepare a nice meal and pour yourself a glass of wine, then switch on Skype or Facetime and enjoy it with your loved one, no matter how far away they are. Don’t forget a toast to the wonder of modern day technology for making your date possible!

Classic home-cooked meal

Going out is all well and good, but all of your favourite restaurants are going to be heaving on Valentine’s Day, which won’t foster the intimate and romantic atmosphere you’ll be looking for (plus it will be expensive!). Cooking together is fun, or, if your partner isn’t much of a chef, you could let them relax whilst you whip up something delicious. If neither of you wants to cook, there are some great deals available for easy, home-cooked dinners: Marks & Spencers offer a quality meal for two at just £10, including wine, Waitrose has a special Valentine’s Day meal deal, offering a starter, main, two sides and wine for £20 and the Co-op will be selling one of the cheapest deals of a main and two side dishes for just £6.


Ice skating and après skate

Just because Christmas is over, it doesn’t mean ice skating has to be. There’s something about ice skating that is delightfully romantic, even if you aren’t up to the standard of Torvill and Dean. Whether you’re performing twirls for your partner or clinging onto each other’s hands to stay upright, you’re guaranteed plenty of fun and laughs. And once you’re all skated out, you can head to a cosy bar for some post-rink drinks.

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Spend the night somewhere unusual

Spending the night somewhere other than your own home is automatically exciting, so why not pack an overnight bag and escape this Valentine’s Day? A swanky hotel is a great option if you have the inclination and the budget, but why not think outside the box and go for something really quirky? Airbnb has thousands of cool properties in the UK, so you could end up spending Valentine’s night in a yurt, a tree house, a converted cowshed or even a ‘boatel’.


A romantic evening dinner is usually associated with Valentine’s Day, but, for some, all of that sentimental nonsense is a little bit cringeworthy. If you want to mark the day without excessive soppiness, why not go out for a casual brunch? Every town and city in the UK has plenty of cafes offering a truly stellar selection of hipsterish brunching opportunities, so take your loved one to their favourite place; food, after all, is the way to everyone’s heart.

Recreate your first date

Sometimes the small, thoughtful things make a much deeper impression than the big, flashy ones. Recreating your first date for your partner will show them just how much you care and how much you appreciate the first moments of your relationship journey. Take them through the evening down to the last detail – where you went, what you did, what you ate and drank, even what you wore – if you can remember! It will be deeply romantic and make them weak at the knees all over again.

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Whatever you decide, it’s about making the effort to spend quality time together. If you need a little extra cash to fund your romantic day, register to take part in research with Angelfish here.

Don’t forget to like our Facebook page to keep up to date on the latest market research opportunities that you could take part in!

Paid market research

How to get the most from your loyalty card

Most of us have a stack of loyalty cards crammed into our wallets, and nowadays pretty much all retailers offer their customers some kind of reward for loyalty. From big brand supermarkets to individual retailers and even coffee shops and restaurants, whatever the shop, it will more than likely have some kind of loyalty offering. But what are the best loyalty schemes? How do they work? And how can you get the most out of your loyalty cards? We’ve rounded up the best loyalty offers out there as well as some handy hints and top tips on how you can make the most out of them. Read on to find out more…

Tesco Clubcard

As one of the best-known loyalty schemes out there, Tesco Clubcard offers customers the chance to accumulate points at a rate of one per £1 spend. The points can be collected in loads of ways, from in store and online to Tesco Fuel and Tesco Mobile, as well as through Tesco bank accounts, credit cards and mortgages. The amount of points you’ve accumulated are then sent out as vouchers every three months. You can choose to spend your vouchers in store, online or at the pump, or alternatively Tesco Reward Partners is a great way to do more with your vouchers. Choose from family meals, hotels, train tickets, magazine subscriptions or even a family day out – there’s so many options available! Have a look online for a full list of exactly what’s on offer.

Sainsbury’s Nectar

Another great supermarket offering is Sainsbury’s Nectar that allows you to gain one point every time you spend £1 – but make sure you keep an eye out for special in-store promotions that give you the chance to double, triple or even quadruple your points, too. With lots of partners to choose from you can collect and spend your points on what really matters to you – and with offers changing weekly, there’s always tons of choice available. You can redeem your points across 500 different brands such as Argos, BP, Debenhams and more, put them towards theme park passes and concerts or even meals and cinema tickets – or alternatively just put it back towards your shop. Check out the website for updates on what’s available and when.

Boots Advantage Card

Boots Advantage Card is one of the most popular reward schemes out there – and considering it gives you four points for every £1 spent, it’s easy to see why it’s such a firm favourite! You can use your points in store or online with points lasting for an impressive three years. There’s loads of offers available that change every day, so make sure you keep an eye on the website, sign up to receive news and offers via email or download the app. Alternatively, in larger stores you can also enter your card details into ‘Extra Offers Kiosks’ for offers that are personal to you. There are even more bargains to be had if you’re over 60 with 10 points up for grabs for every £1 spent, and members of the Parenting Club can also get 10 points per pound for baby products, too.


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Everyone automatically qualifies for ASOS A-List as soon as they make a purchase worth more than £1 with a registered UK account. So if you’re a frequent ASOS shopper, chances are you’ve already started accumulating points without even realising it! In order to redeem them you need to ‘unlock’ the first level by accumulating 400 points (at five points per pound that’s the equivalent of spending £80) to get benefits such as double points days, 15% off for your birthday and exclusive competitions and offers from ASOS as well as a £5 voucher for every £100 you spend. Phew! As you accumulate more points, you can unlock more levels which offer double and triple point days, 20% off for your birthday as well as advance warning and early access to sales. You’ll have six months to spend your points – so don’t forget to use them!

My Waitrose

Unlike other reward schemes, you don’t actually collect points with a My Waitrose card – but if you ask us it’s definitely still worth it for the free tea and coffee! Not only that but you also get to enjoy the rewards from day one without having to accumulate points, allowing you to save money on shopping and win exclusive prizes. Offers include a free Waitrose Food magazine, Waitrose Drinks magazine and online access to the Good Food Guide as well as special offers in store at the fish and meat counter, discounted dry cleaning and seasonal offers and prizes, too. Check out the website to keep up with the offers available.

When it comes to using loyalty cards, make sure you shop smart to get the most out of your points. It’s definitely worth putting a little bit of thought and planning into  – who knows, you could just get a family trip out of it, knock some money off the Christmas shop or even indulge in a little treat for yourself – you deserve it, after all!

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