Market research community

Seven apps you need in your life

Is life getting a bit hectic? With work, activities and endless to-do-lists, it’s no wonder that most of us feel rushed and anxious – and you’re not alone if you’re feeling a bit frazzled. Luckily, thanks to today’s technology, there are more options for getting things done and staying on track than ever before. From […]

Immersive Tech Trends

How immersive technology is changing the brick-and-mortar retail store

We are living in a virtual world. Well, almost. As the digital world continues to evolve, we’re able to interact with consumer innovations that would have been unfathomable even a decade or so ago. In the modern age, things are getting ultra-techy. And, without a doubt, one of the most disruptive of all recent trends […]

fieldwork agency

Meet the team: five minutes with Kelly

At Angelfish Opinions, one of the things we pride ourselves on most is the people in our team and the relationships we build with our participants – we believe it’s something that really sets us apart as a market research agency with a difference! As we know so much about you, we thought it was […]

get paid to shop

What is “fast fashion”?

And should we be paying more attention to it? Of all the industries in the world, fashion has probably seen the biggest evolution over time. What started as a means of bodily protection from the elements and predators in prehistoric times gradually became a symbol of status and cultural identity throughout the ages, until its […]

get paid for shopping

Why ‘vanity sizing’ is driving shoppers mad

When shopping for new clothes, it can sometimes be a demoralising and frustrating experience. Going from shop to shop, the labels on clothes seem to hold no relevance to the actual measurements of the clothing, leaving many questioning their true size. The lack of standardisation across high street stores and online fashion retailers is causing […]

get paid for shopping

Why you shouldn’t clean & tidy before your in-home interview

When someone comes over to your house, it’s perfectly natural to do a quick once over before they arrive. Plump up the cushions, brush those biscuit crumbs off the sofa, cram that pile of dirty dishes into the dishwasher – whether you’ve got family coming over or are hosting friends for a catch-up, everybody wants […]

paid market research question

Our top FAQs from people who take part in paid market research

Taking part in market research is a fantastic way to let brands know your thoughts and opinions on their products and services –  it’s great fun and a chance to meet new people, too! But that’s not all: paid market research is also an excellent way to earn a bit of extra cash that you […]

user experience

User Experience Testing 101

What is user experience testing? Whilst it may sound a little on the technical side, and has various other names including user testing, usability testing and UX testing, it’s actually a straightforward concept that involves testing to understand what people do, and why they do it. It allows researchers to really get to the bottom […]

freestocks org 187367

Assisted shops 101: a different way to take part in market research

Paid focus groups and online surveys are the best-known methods of conducting paid market research. Though taking part doesn’t always involve just talking. Assisted shops, or the more snappily titled ‘shopalongs’, are an increasingly popular way of a brand gaining feedback and finding out why people shop the way they do. An assisted shop involves […]

Paid market research Manchester

What are in-home interviews? Paid research explained

Paid research is a great way to earn extra money, but many people think it will require a lot of time or travel, or be in some other way inconvenient. However, there are many ways to take part in paid market research without leaving your house, one of which is taking part in a chat […]