Trying to understand market research jargon

Angelfish Opinions’ Ultimate Guide to Market Research Jargon

It probably goes without saying, but there’s a lot of jargon that goes on in market research! While some terms have more obvious meanings (such as “interview”), others can look a little intimidating (e.g. “user experience testing”) – especially if you’ve only recently started looking into taking part in paid market research projects!  With that in mind, we’ve put […]

3 young people looking at laptop screen

Have fun and get paid for taking part in market research online!

Market research is very important to businesses, brands and organisations as it allows them to speak directly to the people who use their products – people like you! When you take part in market research online (such as through online focus groups and online communities), market researchers can find out your thoughts about a particular […]

paid research

Paid research 101: what is an online community?

The most popular reason that people take part in paid research is to earn a bit of extra money. The brands whose projects we manage have offered some incredible incentives in the past, from cash to vouchers, which the participants on our panel have regularly enjoyed!  Following up as a very close second reason for people taking part, however, is the pleasure of meeting new people who share similar […]

Health and wellness market research

Five health-boosting hacks for 2020 and beyond

We live in a super busy world. With work deadlines, never-ending to-do lists and overflowing laundry baskets to contend with, as well as making time to see your friends and attempting to schedule in enough time to visit the gym, it’s no wonder we all feel a bit, well, knackered. But if you notice you […]

Christmas AFO

8 tech gifts every man needs on his Christmas list

Tech is truly taking over the world – and, subsequently, our Christmas stockings! If you or someone you know is a gadget-lover but you don’t quite know what you’re after this year, we’ve picked out some really cool gadgets for Christmas that we’ve had our own eyes on to help you narrow down your search. […]

legit market research companies

How to check that you’re signed up to a legit market research company

We all get junk landing in our inboxes from time to time, spinning us stories about amazing deals that don’t really exist and trying to get us to reveal personal information in return for something that isn’t even real. It can be scary to receive these emails, especially when it’s so difficult to tell the […]

get paid to shop

What’s really involved in an accompanied shop?

You probably think of market research as just filling out online surveys or taking part in focus groups, but it is actually so much more varied than that! Accompanied shops are a popular qualitative market research method used by brands to gain valuable shopper insights. If you love shopping, it’s the dream; you can actually […]

consumer shopping behaviours

Why consumer shopping behaviours are changing

We’ve all been there: the thought of trawling the shops in a search for a wardrobe update can sometimes seem such a time-consuming, laborious task. The dreaded dressing-room dramas are enough to put anyone off; standing in a badly-lit cubicle, holding the flimsy curtain shut to avoid passing shoppers, trying to squeeze into a ridiculously […]

paid market research

Real life examples of paid market research

Taking part in paid market research for the first time can be a bit daunting if you don’t know what to expect. However, there are two important things to remember: firstly, your opinions are really valuable to brands – and secondly, market research is great fun! If you’re thinking about taking part in a market […]

exercise this summer

Get fit for summer with the best fitness gadgets of 2018

The nights are getting shorter and the days are getting longer – spring is officially here! That means summer is just around the corner – and with summer looming, many of us are starting to think about working off those extra calories consumed over the winter. Whether you’re a fitness fanatic, looking to get back […]