A diverse group of people taking part in a focus group representing accessibility issues in research.

4 big accessibility issues in research (and how they’re being managed) in 2022

Awareness of accessibility and inclusivity has grown hugely in recent years. Thanks to scientific research, medical advancements and growing opportunities for people to express their thoughts and opinions (for example, through social media platforms) awareness of accessibility needs are increasingly on people’s radars – including in the world of market research!  While there are still […]

Trying to understand market research jargon

Angelfish Opinions’ Ultimate Guide to Market Research Jargon

It probably goes without saying, but there’s a lot of jargon that goes on in market research! While some terms have more obvious meanings (such as “interview”), others can look a little intimidating (e.g. “user experience testing”) – especially if you’ve only recently started looking into taking part in paid market research projects!  With that in mind, we’ve put […]

3 young people looking at laptop screen

Have fun and get paid for taking part in market research online!

Market research is very important to businesses, brands and organisations as it allows them to speak directly to the people who use their products – people like you! When you take part in market research online (such as through online focus groups and online communities), market researchers can find out your thoughts about a particular […]

paid research

Paid research 101: what is an online community?

The most popular reason that people take part in paid research is to earn a bit of extra money. The brands whose projects we manage have offered some incredible incentives in the past, from cash to vouchers, which the participants on our panel have regularly enjoyed!  Following up as a very close second reason for people taking part, however, is the pleasure of meeting new people who share similar […]

Health and wellness market research

Five health-boosting hacks for 2020 and beyond

We live in a super busy world. With work deadlines, never-ending to-do lists and overflowing laundry baskets to contend with, as well as making time to see your friends and attempting to schedule in enough time to visit the gym, it’s no wonder we all feel a bit, well, knackered. But if you notice you […]

legit market research companies

How to check that you’re signed up to a legit market research company

We all get junk landing in our inboxes from time to time, spinning us stories about amazing deals that don’t really exist and trying to get us to reveal personal information in return for something that isn’t even real. It can be scary to receive these emails, especially when it’s so difficult to tell the […]

get paid to shop

What’s really involved in an accompanied shop?

You probably think of market research as just filling out online surveys or taking part in focus groups, but it is actually so much more varied than that! Accompanied shops are a popular qualitative market research method used by brands to gain valuable shopper insights. If you love shopping, it’s the dream; you can actually […]

consumer shopping behaviours

Why consumer shopping behaviours are changing

We’ve all been there: the thought of trawling the shops in a search for a wardrobe update can sometimes seem such a time-consuming, laborious task. The dreaded dressing-room dramas are enough to put anyone off; standing in a badly-lit cubicle, holding the flimsy curtain shut to avoid passing shoppers, trying to squeeze into a ridiculously […]

paid market research

Real life examples of paid market research

Taking part in paid market research for the first time can be a bit daunting if you don’t know what to expect. However, there are two important things to remember: firstly, your opinions are really valuable to brands – and secondly, market research is great fun! If you’re thinking about taking part in a market […]

want to make extra money

5 savvy tips shopaholics need in 2017

We all love shopping, and there’s something very pleasurable about a retail splurge every now and then, but it can be a ruinously expensive hobby. However, there are a few simple shopping hacks that will allow you to keep on top of the latest trends without spending all your cash. Read on for our top […]