The market research industry is continuously changing. Emerging trends, evolving customer behaviour and values, technological advancements, and environmental factors are all contributing to the changes. More brands are adapting to these changes than ever before. The changes are especially radical during this post-pandemic era when brands are striving towards adapting to the new normal of […]
Awareness of accessibility and inclusivity has grown hugely in recent years. Thanks to scientific research, medical advancements and growing opportunities for people to express their thoughts and opinions (for example, through social media platforms) awareness of accessibility needs are increasingly on people’s radars – including in the world of market research! While there are still […]
It probably goes without saying, but there’s a lot of jargon that goes on in market research! While some terms have more obvious meanings (such as “interview”), others can look a little intimidating (e.g. “user experience testing”) – especially if you’ve only recently started looking into taking part in paid market research projects! With that in mind, we’ve put […]
Market research is very important to businesses, brands and organisations as it allows them to speak directly to the people who use their products – people like you! When you take part in market research online (such as through online focus groups and online communities), market researchers can find out your thoughts about a particular […]
The most popular reason that people take part in paid research is to earn a bit of extra money. The brands whose projects we manage have offered some incredible incentives in the past, from cash to vouchers, which the participants on our panel have regularly enjoyed! Following up as a very close second reason for people taking part, however, is the pleasure of meeting new people who share similar […]
We live in a super busy world. With work deadlines, never-ending to-do lists and overflowing laundry baskets to contend with, as well as making time to see your friends and attempting to schedule in enough time to visit the gym, it’s no wonder we all feel a bit, well, knackered. But if you notice you […]
We all get junk landing in our inboxes from time to time, spinning us stories about amazing deals that don’t really exist and trying to get us to reveal personal information in return for something that isn’t even real. It can be scary to receive these emails, especially when it’s so difficult to tell the […]
You probably think of market research as just filling out online surveys or taking part in focus groups, but it is actually so much more varied than that! Accompanied shops are a popular qualitative market research method used by brands to gain valuable shopper insights. If you love shopping, it’s the dream; you can actually […]
We’ve all been there: the thought of trawling the shops in a search for a wardrobe update can sometimes seem such a time-consuming, laborious task. The dreaded dressing-room dramas are enough to put anyone off; standing in a badly-lit cubicle, holding the flimsy curtain shut to avoid passing shoppers, trying to squeeze into a ridiculously […]
Taking part in paid market research for the first time can be a bit daunting if you don’t know what to expect. However, there are two important things to remember: firstly, your opinions are really valuable to brands – and secondly, market research is great fun! If you’re thinking about taking part in a market […]
