paid market research

Why brands care about what you think

Paid market research gives you the chance to let brands know what you think about their products and services – all the while getting paid to do so! It’s fun, it’s flexible, and it enables you to have your say and make a difference. But why do brands care what you think? 

Well, from designer handbags to dustbin liners, stylish shoes to cleaner for loos, whatever they are selling, brands want their products to be as appealing as possible. And how do they understand what their consumers want and make sure their products appeal? That’s where you come in…

How paid market research works

Brands undertake market research to understand what makes their customers tick. As companies across the world compete to offer the best experience to their customers, your wants, needs and opinions are more important than ever before.

So, whether they need to make decisions about branding, want to test ad campaigns or are trying to improve the customer experience, market research is essential to brands today. 

From market research online communities and focus groups to accompanied shopping and UX testing, there are a number of different methodologies that brands can use to get to know their customers. Read on for five reasons why brands want to understand their customers and why they really do care about what you think.

You can help them create new products and services

Before a brand launches a new product or service, they need to identify a gap in the market. By pinpointing something their customers need, they can be sure that their new offering will be a hit with their target audience – and that’s where market research comes in. 

By using market research, brands can test their ideas to make sure they are heading in the right direction, and any suggestions you make along the way are also really helpful because they can help the brand improve their product. This means when the product is launched, they know they are offering something that their customers truly want and need – all because of you!

You can help them do what they do better

It’s not just about launching new products, though. In order to get ahead of the competition, brands need to constantly improve their current offerings to make sure they continue to appeal to their customers. Your feedback on a brand’s existing products means they can amend, tweak and refine their products to make sure they really hit the spot.

As a customer, your needs and expectations change over time – especially in today’s technologically savvy world where things are changing by the day. By using paid market research to check in with their customers and gain feedback on their existing products, brands can keep up with the times and make sure their offerings remain relevant so they can stay ahead of the competition. 

You can help them make more informed decisions

When brands conduct market research, they collect data from their customers to help them make customer-centric decisions. From price points to packaging and branding to ad campaigns, by asking your opinion, brands can make better-informed business decisions. 

After all, when it comes to making customer-centric decisions, there’s nothing more important than real customer feedback – which means your opinions can shape decisions all the way up to board level!

Canva Woman Typing A Business Plan On Laptop

You can help them improve their customer experience

In today’s world, the customer is king, and all brands are constantly competing to get ahead and offer the best possible customer experience. Whether it’s getting to grips with your experience of a brand’s different social platforms or user testing to find out how easy it is to use their website, it all adds up to deliver a complete customer experience. 

The only way that brands can make sure that they are offering an unbeatable customer experience is to ask you, the customer! By telling brands exactly what you want from your customer experience, you can help them to improve theirs. Better brand experiences means happier customers too – so everyone’s a winner!

And your kids can help them, too!

But it’s not just your opinion that matters; brands care about what your kids think, too! Young people today are the generation of tomorrow – so if brands want to appeal to their future consumers and stay one step ahead, they need to understand what makes young people tick.

We are living in a digital world, and young people today are digital natives. They have a much better grasp of technology than previous generations, and as such, they are essential for brands to interact with. If brands want to improve their products and services and appeal to younger audiences, market research with kids is essential; plus, kids are often more open and honest than adults, which can lead to much more insightful results.


See, we told you your opinion was really important to brands! If you’ve got thoughts on how different products are marketed, packaged or priced, and want to influence the decisions of your favourite brands, sign up to paid market research with Angelfish and let big brands know what you think.

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kids market research

Top boredom-busting activities for the Easter holidays and beyond

We’re all living in pretty uncertain times right now. With school out for the foreseeable future and the UK on lockdown, if you’re struggling to think of ways to entertain your kids you’re definitely not alone! Don’t worry, though; if you’re stuck for ideas on how to stop the squabbles and entertain your little ones, whilst learning something at the same time, check out these seven super boredom-busting activities that the whole family will love. From scavenger hunts and self-care to kids market research, these activities are sure to keep everyone entertained. 

Plan an indoor scavenger hunt

Who said scavenger hunts have to be outdoors? Just because you’re stuck inside, it doesn’t mean you can’t enjoy a good old scavenger hunt. Kids love finding hidden objects (especially when there’s a prize at the end!) so simply write your clues on some pieces of paper and get creative! Leave as many clues as you want all around the house (and in the garden if you have one) making a trail to the final clue and the prize – which could be anything from chocolate to a colouring book, a magazine, a new DVD or a couple of coins to add to their piggy bank.

Have a self-care day

Life is pretty stressful at the moment and self-care is more important than ever. But who said self-care is only for grown-ups? Having a self-care day with your kids is a great way to pamper everyone and also spend some quality time with your little ones away from the madness of juggling working from home with homeschooling. From meditation to yoga (there are some fab family-friendly classes online) to making your own bath bombs and face masks or even just giving each other back massages, dedicate a day to relaxing and pampering and we guarantee you’ll all feel much better for it! 

kids market research

Put on a play

Does anyone else remember putting together and performing plays for their family when they were little? Putting on a play is a fantastic free activity to keep kids entertained, so get ready to raid the dressing up box! It’s a great way to get them all playing together nicely and encouraging them to use their imagination and get creative. Once they’ve practised their performance, why not set up a makeshift stage so they can really put on a show?

Get creative in the kitchen

Getting your kids to help out in the kitchen is a great way to keep them entertained whilst also teaching them about healthy eating at the same time – and if you’re struggling to teach the kids maths from home, you can make it fun in the kitchen by getting them to help with measuring out foods. It also provides a good chance to get creative and use up all of those ingredients in the cupboards! Whether you encourage them to help you with dinner every night or want to whip up some delicious sweet treats, the kitchen is the perfect place to get all the family involved in an activity together.

Make a stained glass window

You’ve probably already seen paintings of rainbows put up in windows across the country to cheer people up during the coronavirus outbreak – but in addition to a colourful rainbow, why not go one step further and create your own stained glass window to spread a little joy? All you need is paper, glue, and squares of tissue paper for a simple, fun and effective indoor activity! Find out how to do it (and discover other fun tissue-paper craft activities!) here.

Indoor camping

What kid doesn’t like camping? If you can’t get outside – no problem – just set up a tent in the living room or your kids’ bedroom Don’t have a tent? No worries – get creative and make a den with blankets, sheets, and fairy lights. It’s the perfect place to snuggle up and read some books by torchlight – and if you’re feeling crafty, you could even paint some toilet rolls and use tissue paper to make a fake campfire!

Grow a herb garden

If you and the family are stuck indoors and don’t have any outside space, growing a herb garden is a great way to stay connected to the outdoors. All you need is a sunny windowsill, plastic trays (the ones that tomatoes and mushrooms come in will do fine!) and some compost. Why not try to grow salad leaf seeds such as pea shoots and rocket too? Keep the soil moist with an old spray bottle and voila – get ready to teach your kids the magic of homegrown!

Check out online resources

One of the biggest positives to come out of this troubling time is how the world is coming together to help each other through. As a result, there are a number of online resources that can offer fun, free activities to keep your kids happy and entertained. From Joe Wicks’ morning PE classes to Tumble Tots online streamed from Facebook and to online interactive storytimes and even virtual museum tours, there are loads of free resources out there.

Bonus activity – take part in paid market research

Another fun activity that you can do in the comfort of your own home is taking part in paid kids market research! At Angelfish, we work with some of the country’s biggest brands who want to know what you think about their products and services, so make sure you keep a look out for the studies we’ve got coming up. The best bit? With online methodologies such as mobile communities and digital ethnography, you and the family can take part in kids market research without leaving the house. Fancy getting involved? Simply sign up here to find out more!

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market research at home

Want to take part in research remotely? Here’s how!

Remote market research – how to make some extra money during the lockdown

Due to the COVID-19 coronavirus pandemic, everyone in the UK is currently in lockdown. It’s an uncertain time, and all of us are understandably feeling a bit uneasy about the coming weeks and months as we all try to navigate this new normal. We’ve got some good news for you though – if you are due to take part in paid market research with Angelfish, you can still join in with market research at home! And if you haven’t signed up to take part and find yourself getting bored at home, there’s even more good news – all you have to do is click here to get involved! So if you’re looking for a way to make a bit of extra cash whilst you’re stuck inside, look no further.

What is paid market research?

Paid market research basically allows you to let brands know what you think about their products and services whilst getting paid to do so. It gives you the chance to share your opinions, make a difference, and have a bit of fun, too – something we could all do with at the moment! And the truly great thing about paid market research with Angelfish is that it can take place remotely from the comfort of your own home. Not only do we frequently carry out research using online methodologies such as mobile communities and user experience testing which typically take part remotely, but technology today means that most of our methodologies can be done digitally too.

So, for example, whilst you might usually have to travel to take part in a paid focus group, you can now do so online. And if you were booked in to take part in an in-home interview? No problem! It can be conducted via video call or a good old-fashioned phone call instead. So if you’re looking for a way to make some extra money during these stressful times, why not give paid market research a go? Read on to find out all about how online market research at home methodologies with Angelfish work…

Online communities

Online communities involve a group of people taking part in market research via a secure online platform. You can use a tablet, smartphone, app or a computer to take part and there are a range of different tasks to complete, from discussion forums to video diaries – so if you’re bored at home, online communities are a great way to pass the time! You’ll also get the chance to chat to like-minded people too – which our participants always really enjoy. Generally speaking, you’ll have to log in for about 10-20 minutes every day for seven to 10 days. Sound good? Click here to find out more.

Market research at home

User experience testing

User experience testing is a way for brands to find out what you like and dislike about their website or app. You’ll be asked to complete a variety of tasks on a website or app so they can assess how usable it is. Don’t worry; there are no right or wrong answers – they just want to understand your experience so they can make their website or app as enjoyable as possible. User experience tests usually last between 30 minutes to an hour and all you need is an internet connection to take part – making it the perfect methodology to get involved with at home. Want to find out more? Check out this blog for more info. 

Online focus groups

Focus groups are a type of research where a group of people take part in a discussion that is monitored by a moderator. You could be asked to chat about anything from a potential concept to an existing product or even an ad campaign – the important thing is that you all share your opinions. Each group will consist of three to five people and will last between 60-90 minutes. Typically, focus groups take part in person – but they can also be conducted online, so if you were due to be taking part in a focus group with Angelfish, it could well still go ahead via the internet. Focus groups are a great way to meet like-minded people, have a bit of fun and get paid to have your say – so if you want a chance to get involved, find out more here!

One-to-one interviews

One-to-one interviews are another research technique that can take place in the comfort of your own home. Usually, a researcher will come to your house – but as an alternative, video calls such as Skype or Zoom can be used, or of course, there’s a good old fashioned telephone call! The point of a one-to-one interview is that it allows researchers to really get to know you and build a rapport with you so they can understand what you are thinking and feeling and they usually last between one and three hours depending on the nature of the study. Interested? Read all about in-home interviews here.

Why not get the kids involved?

Market research tends to be associated with adults, but children’s opinions are just as important and can offer an important perspective too, so it’s always worth checking with us to see if we are currently working on any projects aimed at children. It’s a fun and stimulating experience and will give them something different to do during these days stuck at home! Find out more about kids and market research here.

Sign up to market research with Angelfish

So, if you are currently booked to take part in market research with Angelfish, make sure you check to see if the research is still going ahead online. And if you’re looking for a way to make a bit of extra money from home, sign up here to start your market research journey! Already signed up? If you know a friend who might be interested in getting involved too, you could earn up to £20 if they successfully take part. Check out our Facebook page for more information. 

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Market research process

What is paid market research and how do I get selected?

Have you ever thought about taking part in paid market research? Or perhaps you’ve wondered what is involved and how the market research process works? Well, wonder no more – we’re here to tell you all about it! Paid market research with Angelfish is fun, it’s flexible – and it’s a great way to make a bit of extra cash. So if you fancy sharing your opinions with your favourite brands whilst meeting like-minded people and making new friends, read on to find out how to get started.

What is paid market research?

At its most basic, paid market research allows you to let brands know what you think whilst getting paid to do so. It gives you the chance to share your opinions and have your say so that you can make a difference – and you can have some fun along the way, too!

The research could be used for a number of things, from driving decisions about a company’s branding and marketing to helping improve the customer experience. It varies for each study, but don’t worry – we’ll always give you as much information as we can. So if you’ve got any thoughts on how products are marketed, branded, packaged, or priced, market research gives you a chance to let big brands know what you think and why.

Who can get involved?

The great thing about paid market research with Angelfish is that absolutely anyone over the age of 16 can take part. You don’t need to have any previous experience or special qualifications; it’s just about wanting to share your opinions in order to help brands make customer-centric decisions!

What about privacy and data protection?

Rest assured that at Angelfish, we take your privacy very seriously and we will do everything in our power to protect it. As members of the Market Research Society, we strictly adhere to all the necessary codes of conduct, including the Data Protection Act 1998. And don’t worry, we’ll never sell or pass your information on to third parties either. If you want to find out more, our Personal Information Policy and Privacy Policy explain how we handle your information in more detail.

How do I sign up?

It couldn’t be easier to get the market research process started – all you need to do is sign up to our panel! We’ll ask some quick questions about you and ask for your contact information and voila – your sign up is complete! Once you’ve signed up, you’ll join our panel of like-minded people who want to share their opinions and make a difference to the brands they love. 

As soon as the right opportunity comes up for you, we’ll send you an email with the option to apply online and complete some eligibility questions. After that, a member of our lovely team with contact you over the phone to have a chat and discuss the opportunity further.  

What if I don’t get picked?

Each market research study is unique and depending on the objectives of their research, our clients often have pretty specific criteria – so it is possible that you might not always meet our clients’ criteria to take part. Don’t worry, though – we’re working on new studies all the time, so there will be more invitations winging their way over to you soon!

In the meantime, keep your eyes peeled on our Facebook, Twitter and Instagram pages for information about any upcoming studies which you might be interested in. Also, if we send you an invitation and you think it isn’t quite right for you but that it might be perfect for a friend, you can get paid for referring participants as part of our refer a friend scheme too!

What do I get for taking part?

Once the research has taken place, you’ll receive an incentive as a little thank you from us for taking part. These vary for each study and mainly come in the form of vouchers, and depending on the type of incentive on offer you could receive it the same day or up to three weeks later.

Market research process

What is involved?

At Angelfish Opinions, we use a variety of fun and exciting methodologies to find out what you think and why. Here are a few examples of the types of market research methods we use:

Accompanied shopping  

This is where you essentially get paid to go shopping! Yep, you read that right – accompanied shops are a way for brands to find out why people shop the way they do. It involves a researcher joining you on a shopping trip to observe your shopping habits first hand (don’t worry though, you won’t have to buy anything out of your own pocket!). They’ll watch what you do and why you do it so they can understand why you make the decisions you do. Usually, an accompanied shop will last between 30 minutes and two hours depending on the type of study, the size of the store and how in-depth the research is.

Paid focus groups 

Focus groups are a type of research where a group of people come together to take part in a discussion monitored by a moderator. You’ll discuss anything from a product to a potential concept and are encouraged to share your opinions with the group. As well as getting paid to say what you think, focus groups are a great way to meet like-minded people and have a bit of fun. And there’s tea and biscuits, too! Each group will consist of six to 10 people and will last for around 60-90 minutes.

Online communities 

In an online community, a group of people join a secure online platform to take part in a discussion or complete a variety of different tasks. With an online community, you can take part in paid market research from the comfort of your home, so it’s a great one to fit in around busy lives. Online communities also give you the chance to chat to other like-minded people, which our respondents always really enjoy. Usually, online communities will require you to log in for around 15-20 minutes a day for seven to 10 days, so it’s really manageable and doesn’t take up too much of your time. 

In-home interviews 

This is another method that takes place in your own home (yay!). A researcher will come to you to get to know you and your opinions in your everyday environment. Don’t worry, you won’t suddenly find a panel of scary-looking interviewers descending on your doorstep; in-home interviews are usually just a discussion between you and one or two researchers, and we’ll always let you know who will be attending in advance and send you a little bio about them too. In-home interviews can last between one and three hours depending on the nature of the study.

User experience testing 

User experience testing allows researchers to find out what you feel when you use a particular website, app or product. User experience tests typically last between 30 minutes and an hour and usually involve you completing various tasks on a website or app or using a product so that researchers can assess its usability. There are no right or wrong answers with user experience tests; brands just want to know how easy things are to use!

Sound good?

If you want to get involved with paid market research with Angelfish Opinions, simply click here to sign up, start the market research process and begin your journey – it couldn’t be easier!

Sign Up Here

Market research community

Seven apps you need in your life

Is life getting a bit hectic? With work, activities and endless to-do-lists, it’s no wonder that most of us feel rushed and anxious – and you’re not alone if you’re feeling a bit frazzled. Luckily, thanks to today’s technology, there are more options for getting things done and staying on track than ever before.

From to-do lists to travel, food to fitness, and even making a bit of extra money with a market research community, there’s an app for absolutely everything. But with millions of apps out there, it can be difficult to determine which ones will transform your life and which ones you will just make you feel more flustered. 

That’s why we’ve put together this list of seven essential apps that will make your life that little bit easier. What are you waiting for? Start downloading now!

1. Wunderlist – for organisation

Need to pop to the supermarket on the way home from work? Perhaps you need to pick up a birthday card for a friend’s birthday? Or maybe there’s a work email that you keep forgetting to reply to. If you feel like you’re balancing too many plates and there’s just too much to remember, let us introduce you to Wunderlist.

From little tasks to big assignments, it’s a great all-round task management tool  – and if you find yourself drowning in to-do lists, this app is an absolute life-saver. It’s easy to use, allowing you to manage lists, set reminders and keep track of important documents in one intuitive interface so you can say goodbye to that frazzled feeling for good!

2. Map My Fitness – for exercise and fitness

If you’re just getting started on your fitness journey, Map My Fitness is a great app. With hundreds of activities to track, it allows you to keep on top of your fitness goals – and the great thing about this app is that it lets you record absolutely everything you do so you can see how your everyday activities add up to a fitter lifestyle.

So from walking the dog to cleaning the bathroom, any time you start an activity, simply launch the app and record how much time you spend doing it to see exactly how many calories you are using up. Every little helps – and the beauty of this app is that because you can see that in action, you’ll be encouraged to keep up your new active lifestyle!

3. Headspace – for wellbeing

Feeling stressed or anxious? You’re not alone – in fact, three million people in the UK are thought to suffer from anxiety. If you feel like you’re running on empty, it could be time for a bit of Headspace,  an app which guides you through a simple meditation practice that is guaranteed to get you sleeping better and feeling less stressed. 

Meditation has an incredible number of benefits to your health. From lowering blood pressure, reducing anxiety, and even helping you to sleep more soundly, meditation is an all-round wellbeing winner. And best of all, with Headspace, you only need to give up 10 minutes of your time – perfect for all you busy bees!

Market research community

4. Yolt – for money management 

Are you in control of your finances or do you limp towards payday every month? If it’s the latter, you’re in good company – in fact, over half of Brits run out of cash in the lead up to payday. But the clever folks at Yolt believe that in order for people to be able to control their money, they need to understand it – and so the app was born.

Yolt is one easy-to-use app that allows you to view your current account, credit cards, savings account and pension pot all in one place so you can see exactly where your money is. They’ll also do some number crunching so you know exactly where you are spending money each month. 

What’s more, if you’re caught out by direct debits or struggling with pending payments, the payday countdown also learns your habits and takes into account all the payments due before you get paid, giving you the real amount of money left for you to play with after all of your bills have been taken care of. So if you want to make 2020 the year you really manage your money, this is the app for you!

5. Elevate – for brain training

Want to train your brain and build some mental muscle? Then you need to add Elevate to your apps.

With over 40 educational expertly-devised games, Elevate can help you to track, analyse and improve your reading, speaking, listening, writing and mathematical skills.

It starts by testing your existing strengths and weaknesses, before creating a bespoke selection of games to help you hone the areas that need improvement. You only need to put in a few minutes a day to start reaping the benefits, so you’ll start to see an improvement in your skills pretty much straight away. Plus, it’s good fun, too!

Market research community

6. Yummly – for meal planning 

Meal planning is undoubtedly one of the best ways to save money and take back control of your shopping bill. But no matter how good your intentions, if you find yourself struggling to stick to your meal plans, you need to enlist the help of Yummly.

It allows you to customise different diets (vegan, vegetarian, gluten-free, etc) as well as highlight foods that you have allergies too. You can also pick your favourite cuisine, make a note of any ingredients you don’t like and log how accomplished your cooking skills are, so they can come up with a perfect meal plan for your needs.

You’ll have lots of yummy recipes to choose from, and you can add all of the ingredients from each recipe straight to your shopping list. You can even set reminders to make sure you start prepping and cooking your food in plenty of time for dinner!

7. Habit List – for self-improvement

Need a gentle nudge in the right direction when it comes to self-improvement? Habit List is an app geared towards developing habits and reaching your personal goals. The tagline is “build a better you” – so if you need a bit of help sticking to your exercise routine or need to be reminded to file your receipts and paperwork, this is the app for you. 

It’s super easy to use: all you have to do is mark down your achievements on a calendar or schedule wannabe habits, and the app will remind you of your daily tasks and send you regular progress reports to monitor how things are going. What’s more, with its user-friendly interface, it’s easier than ever before to set positive habits and start reaching your goals!

Market research with Angelfish

As well as helping you organise your life and reach your goals, did you know that you can also make money with your mobile, too? It’s true – by taking part in paid market research, such as a market research community, with Angelfish, you can make money whilst having fun. So if you fancy trying something new this year, taking part in a market research community is a fantastic way to have fun and save some pennies – all via an app! Want to find out more? Sign up to our panel today.

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Health and wellness market research

Five health-boosting hacks for 2020 and beyond

We live in a super busy world. With work deadlines, never-ending to-do lists and overflowing laundry baskets to contend with, as well as making time to see your friends and attempting to schedule in enough time to visit the gym, it’s no wonder we all feel a bit, well, knackered. But if you notice you are tired in the morning despite a good night’s sleep or find yourself gulping back the coffee just to get through the day, it could be time to make some changes.

We get it – with so much to juggle, it can be difficult to put your health and wellbeing first. But if one of your 2020 resolutions was to start focusing more on self-care, read on to discover our five easy and sustainable ways to incorporate health and wellbeing into your everyday life – including taking part in health and wellness market research with us!

1. Make time to meditate
Meditation has an incredible number of benefits to your health. From lowering blood pressure, reducing anxiety, and even helping you to sleep more soundly, meditation is an all-round wellbeing winner and one of our top health hacks. And best of all? It only takes 10 minutes per day! Try and get into the habit of meditating in the morning: research has found that a shocking 90% of people check their phones within the first hour of waking up – which not only harms your circadian rhythm by exposing your eyes and skin to artificial blue light instead of sunlight, but it also puts the brain into an immediate stressed state as you start scrolling through emails and mentally putting together to-do lists.

Instead, set aside 10 minutes at the beginning of the day to set your intentions for that day, practising gratitude and fueling your mind, body and soul. If you’re struggling to get started, there are plenty of meditation apps to help you switch off and tune in. We love the Calm app, with over 100 guided meditations designed to lower stress levels, reduce anxiety and improve your sleep as well as physical stretches and exercises to help you get rid of tension – which sounds like a pretty good way to start the day to us!

2. Be more social
Being more social is another proven way to make you feel happier. In fact, socialising has a number of benefits to your physical and mental health. For starters, did you know that those with more social support tend to live longer? Or that regularly socialising can lower your chances of dementia? And that social engagement is associated with a stronger immune system, too? Of course, there are plenty of mental health benefits linked to socialising as well, with interaction with others helping to reduce feelings of depression and boosting wellbeing.

The good news is there are a number of super fun ways to get out there and meet new people. Why not sign up to a dance class or join a book club so you can make new friends whilst doing something you love at the same time? Alternatively, another fab way to meet new people is to take part in market research. At Angelfish, we’re always working on fun health and wellness market research projects, often with big brands. It’s a great way to try something different, meet new people and get paid to have your say! Sound good? Simply sign up here to find out more!

3. Get outside
Did you know that spending time outdoors is directly associated with greater vitality? In fact, fresh air can do wonders for health and wellbeing – and can give you the energy you need to get through the day without the help of coffee! Most of us are guilty of not getting enough fresh air, which can have a really negative impact on our circadian rhythms, leading to brain damage, metabolism damage and sleep complications, to name but a few (eek!). We wake up before the sun, spend the day inside and are exposed to blue light from our screens all day before heading home to slob out in front of the TV.

But luckily, the solution is simple! Try and get outside three times a day during the morning, midday and within two hours of sunset. The light frequency from the sun at these times will activate the energy cells in your body, elevating your mood, boosting metabolism, decreasing the stress hormone cortisol and combating insomnia. It could be as easy as walking or cycling to work – see, we told you it was simple!


4. Put down your phone and do something different
We are officially slaves to our smartphones. There are 3.5 billion smartphone owners in the world, with the average smartphone user touching their phone a whopping 2,617 times a day – it’s no wonder 60% of smartphone users admit to being addicted to their phones. But a digital detox – that’s a whole 24 hours with no phone, computer, internet, anything – is like a magical cure for an instantly happier and healthier life. From improving your posture to curing insomnia and making you more creative to boosting your self-esteem (let’s face it, there’s nothing like a bit of social media comparison to get you feeling down), stepping away from your phone is one of the best things you can do for your health and wellbeing.

Worried about what to do without your phone? Go for a bike ride, play some board games, have a picnic, visit a museum, bake a cake, do a cookery class, or finally get started on that book you’ve been meaning to read; there are so many fun things to do that don’t rely on a screen! And if you really fancy trying something different, how about taking part in market research? Paid market research studies with Angelfish are a great way to do something different, meet like-minded people and have fun whilst making a difference. Find out more here.

5. A healthy body = a healthy mind
This one is pretty obvious, but it’s so important it’s still worth a mention. Love it or loathe it, exercise is essential for boosting your mood and living a healthy, well-balanced life. If the thought of the treadmill fills you with dread, you’re not alone – but with so many options out there today, it’s about choosing the right type of exercise for you. From yoga to Zumba and pilates to pole fitness, there are a number of different ways to get moving and get those endorphins pumping.

What’s more, with apps such as FIIT, Freeletics and Daily Yoga, you no longer have to pay for expensive classes or pricey gym memberships and can instead fit exercise in around your life. If that all seems too much, simply try and increase your steps and take the stairs instead of the lift. It’s all about making small life changes that add up to make a big difference.

This may sound like a lot of changes, but…

By incorporating these into your routine step by step, you’ll be well on your way to a healthy lifestyle in no time. In fact, studies suggest that it takes approximately 66 days on average before a new habit becomes second nature – so set a date in your calendar for 66 days time, and see how far you’ve come when you reach it!

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The Oscars 2020 – your definitive round-up

Can you believe that the awards season is over already? Yep, the most dazzling night of the year took place on Sunday night as Hollywood’s finest headed to the Dolby Theatre in LA ready for the 92nd Academy Awards to find out who was to be honoured with the industry’s most prestigious awards. Couldn’t face the prospect of pulling an all-nighter to watch the Awards live? No problem: from shock winners and surprise snubs to super-glam presenters and why the Academy has been getting some bad press again this year, read on for our definitive Oscars round-up…

The nominees

Todd Phillips’ creepy psychological thriller Joker led the pack this year with a whopping 11 nominations including Best Actor, Best Picture and Best Director, whilst Once Upon a Time In Hollywood, The Irishman and 1917 all followed with 10 nominations each. Renee Zellweger was predicted to win Best Actress for her portrayal of Judy Garland in Judy, whereas Jennifer Lopez was controversially snubbed for her role in Hustlers (more on that below…). Interestingly, streaming platform Netflix had over 20 nods this year, including Best Picture for Martin Scorcese’s The Irishman featuring acting powerhouses Robert De Niro and Al Pacino and drama film Marriage Story starring Scarlett Johansson, showing Hollywood’s resistance to streaming was short-lived as audiences continue to choose mediums such as Netflix and Amazon Prime to view films and TV programmes.

The hosts

Last year, the Oscars famously went without a host for the first time in 30 years after Kevin Hart pulled out following public backlash over homophobic tweets. Instead, the show focused on its presenters, such as Tina Fey, Maya Rudolph and Amy Poehler, as well as actors Helen Mirren, Samuel L. Jackson and Constance Wu. The new format went down pretty well – and as a result, the Academy decided to make do without a host this year too. Previous hosts Steve Martin and Chris Rock were the first up to present an award, joking about their demotion from hosting – but this year, the lack of hosts really made it seem like no one was in charge. Presenters showed up in strange places around the theatre, some performers weren’t even introduced and winners were allowed to ramble on for minutes. However, the absolute chaotic highlight had to be Rebel Wilson and James Corden presenting in full Cats costume and makeup, poking fun at the box office flop of 2019. 

The winners

As was largely expected, Brad Pitt scooped up the award for Best Supporting Actor in Once Upon a Time in Hollywood, Joaquin Phoenix completed his awards season run by taking home the Best Actor gong for Joker, Renee Zellweger won Best Actress for her role in Judy and Laura Dern won Best Supporting Actress for Netflix’s A Marriage Story. The shock of the night, however, had to go to the Best Picture award, which was won by Parasite, a social satire about two families in Seoul that managed to do what no other subtitled film has done before by winning the coveted Best Picture award. 

The controversy

The Oscars famously came under fire for its lack of diversity in nominations back in 2016 when the infamous hashtag #OscarsSoWhite started trending worldwide – and this year, despite Hollywood being more diverse than ever, the nominations were criticised yet again for their lack of diversity. 31 of the 100 top-grossing films from 2019 cast a non-white person in a starring or co-starring role – that’s a 14% increase from 2018 and a 138% increase from 2007, whilst women and girls starred or co-starred in 3 of the top 100 films in 2019, a 13-year high. However, whilst it’s clear that Hollywood is taking steps to be more inclusive, and despite diverse stars and directors receiving Oscars buzz, this year’s nominees remained as non-diverse as ever. Women were once again completely shut out of the Best Director category (with Natalie Portman’s stunning Dior cape embroidered with the names of all the female directors who weren’t nominated making a powerful statement) whilst the writing categories were male-dominated too – and shockingly, Cynthia Erivo was the only non-white actor to be nominated at the 92nd Awards for her role in Harriet

A global focus

However, despite the lack of diversity in nominations, the Academy certainly tried to rectify things on the night itself. For starters, Parasite’s Best Picture shock win showed that the Oscars might finally be opening up to the world and joining the 21st century, and there was also a strong emphasis on internationalism throughout the night. There was a speech championing foreign films by Penelope Cruz, a segment about documentary films which included Malala Yousafzai and Greta Thunberg, and when Idina Menzel performed her nominated song from Frozen 2, she was joined by the other Elsas who had sung the song from the film’s non-English versions around the world. 

The importance of diversity

Whilst lack of representation is still a major problem in the industry, diversity has never been more important. Diversity in Hollywood is no longer just about morals and ethics – if studios today want to create successful films, those films need to be diverse. People want to see themselves on screen – so it makes sense that films need to be inclusive. The proof is in the pudding, with a 2018 Hollywood Diversity study showing audiences prefer diverse films, with minority casts enjoying bigger box office success. As audiences become more diverse and equality becomes more important in society, it makes sense that Hollywood is responding to demand – and by its global focus on the night, it looks like the Oscars are finally getting the message. too. Let’s just hope it is reflected in the nominations next year as well!

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Immersive Tech Trends

How immersive technology is changing the brick-and-mortar retail store

We are living in a virtual world. Well, almost. As the digital world continues to evolve, we’re able to interact with consumer innovations that would have been unfathomable even a decade or so ago.

In the modern age, things are getting ultra-techy. And, without a doubt, one of the most disruptive of all recent trends is immersive technology.

The likes of virtual reality (VR) and augmented reality (AR) are becoming regular fixtures of our everyday lives, changing the way we interact with the world around us.

Immersive technology is on the rise. In fact, by the end of 2020, experts predict that the AR and VR market will be worth a whopping $15.6 billion. Plus, last year alone, around six million consumer VR headsets were sold worldwide (yes, you read that right).

Of all of the industries that immersive technology has transformed in recent times, brick-and-mortar retail is perhaps the most notable (particularly if you’re a tech-hungry gadget hunter).

In this blog, we’ll look at how the likes of VR and AR are changing the traditional brick-and-mortar store as we know it. 

Buckle up, because things are about to get futuristic…

1. Omnichannel experiences

Omni what, you say? Immersive technology has reached a stage where the gap between the digital and physical world has been well and truly bridged.

Rather than creating separate shopping experiences on separate channels or touchpoints (in-store, in-app, social media, etc.), many of today’s brands have mapped their customer journeys to connect everything up.

The result? A cohesive and immersive consumer journey that makes the brick-and-mortar shopping experience all the more rewarding. The next time you’re in a store, look around you. Are there screens to browse? Does your mobile app deliver exclusive content to your phone as you browse the store? You’re in the middle of an omnichannel adventure, my friend.

2. Immersive technology apps

After you’ve browsed the aisles of your favourite brick-and-mortar store, you might find that there’s an immersive app on offer. A mobile application that places you at the very heart the heart of the shopping experience.

Take IKEA Place, for example. Not too long ago, the Swedish flatpack giant launched its very own AR-powered app—an innovation that proved to be a roaring success.

The intuitive app encourages users to immerse themselves in the brand by allowing them to place items of furniture, virtually, in a particular room in their home. A tech-powered ‘try before you buy’ kind of deal.

An inspiring feat of immersive creativity and an app that according to IKEA’s head honcho, marked an exciting new chapter in IKEA’s digital transformation journey.

3.  In-store VR

Yes, in-store VR experiences do exist, and you should try as many as you can.

Virtual reality experiences thrust the customer into the heart of the action, empowering them to get up close and personal with a brand and everything they have to offer.

This year, we expect an increasing number of high street players to jump on the VR bandwagon. In the meantime, here is an unlikely example from traditional retailer, Marks & Spencer

In collaboration with Mindshare, M&S created a pop-up VR experience that uses Oculus Rift and Leap Motion technology, thus allowing shoppers to create their ideal living space through physical interaction. A concept that was not only well-received but offers a glimpse into an exciting new future in retail.

4. Enhanced customization

In addition to the mind-blowing sci-fi-like consumer experiences immersive technology offers, the ability to interact with an increasing number of gadgets, gizmos, and touchpoints also offer another bonafide brick-and-mortar benefit.

As you engage with VR tech and AR-powered apps, you will essentially build a profile that helps your favourite brands to customise your shopping experience completely to you.

A devoted shopper, you deserve to have personalised deals, discounts, and in-store product recommendations delivered direct to your smartphone. You deserve content that answers your burning consumer issues head-on and inspires you in more ways than you ever thought possible. And, with immersive tech, you will.

By engaging with immersive technology, you will find that your shopping experiences will become increasingly tailored to you. Welcome to the new age of retail.

We are living in exciting times. This year, immersive technology will continue to transform the brick-and-mortar retail experience even further, and as a tech-savvy consumer, you have everything to gain. So, get out there and start interacting.

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Christmas days out for kids

Six super money-saving ideas for the festive season

We’ve probably said it a hundred times, but we love Christmas here at Angelfish! From choosing our favourite Christmas ads all the way to sharing boredom-busting Christmas days out for kids, it’s fair to say that we’re getting pretty excited for the festive season – albeit a little early! There’s just one small downside: Christmas can get expensive – and fast! As we mentioned in our recent blog on taking care of your mental health during the festive season, however, it doesn’t have to. In fact, we’ve found six great money-saving ideas that you can use this year to keep your bank account healthy, and everybody happy!

1.   Stay in

There’s usually a lot of going out to be had around Christmas time – parties, nights on the town, pantomime trips, to name just a few scenarios! But why go out and spend money when you can enjoy staying in? Invite all your friends and/or family around for a Christmas movie marathon, have a mince pie baking session, curl up with a good winter novel and a hot chocolate. It’ll help preserve your energy for the big day, too!

2.   But if you have to go out…

There are ways to keep it cheap. Christmas markets, for example, are a wonderful way to soak up the Christmas atmosphere without spending anything – just take a flask of coffee or hot chocolate with you so you’re not tempted by the vendors!

3.   Don’t go nuts on the food

Next to presents (more on that below), food is probably one of the most expensive aspects of Christmas. People will often fork out to get the “best food” the most expensive supermarkets can offer because – well, it’s Christmas! But blind taste tests have revealed that, in a lot of cases, the cheaper brands are the ones that win out for the best Christmas culinary experience – definitely a  great money-saving idea to invest in!

great money saving ideas

4.   Presence over presents

When it comes to presents and gift-giving, we’re sure we’re not the only ones who’d agree that quality is far superior to quantity. Buying presents for the sake of it is never worth the stress or the money – especially when so many of them just end up going to charity shops! So when choosing something for a loved one, make sure it’s something they need or want (yes, even if it really is just socks!), and that you’ve put more thought that money into it. What’s more, people are much more likely to want you to be there at Christmas than to receive gifts from you but not see you! In sum, presence is greater than presents.

5.   Get your Christmas craft on

One great money-saving idea – in fact, even a way you could make some money and spend more time with friends and family – is to get crafty and creative! Christmas time brings a lot of local fetes and markets along with it; so why not make some Christmas cards or baked goods with help from loved ones and see how much you can sell?

6.   Take part in paid market research

Another wonderful way you can save money – as well as make money – is by taking part in paid market research. We have lots of exiting projects going on here at Angelfish that’ll keep you occupied during the festive season and pop some money in the Christmas fund. If you’d like to know more, check out our current projects here, or register to join our panel of people looking to voice their opinions on their favourite products and services via the button below!

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