A group of market researchers discussing their next project, representing the answer to how does market research work.

How does Paid Market Research Work?

A question that many new recruits on our panel ask us is… how does market research work? Well, essentially, you let big brands know what you think about their products, and get rewarded for doing so. Simple as that! It gives you the chance to have your say, share your opinions – and get paid […]

A young woman on her mobile phone and laptop taking part in user research representing the importance of preparing so that you can do remote user research

Taking part in a remote user research project? Here’s how to prepare!

So, you’ve been selected to take part in a remote user research project – fantastic!  Remote user research is a brilliant way to support the brands and businesses you love and help them to make their products and services better than ever before. It’s also good fun, and a great way to make a bit […]

A woman sitting cross legged on a teal sofa playing a game on a hand held device as part of home based market research

How our participants upped their game in a button-smashing ethnography

Ethnographies are just one of the awesome ways you can take part in home-based market research.  If you’ve never taken part in one before, an ethnography is a study of people in a real-world environment, while a mobile ethnography is a combination of this methodology with the additional use of mobile technology.  Essentially, a researcher […]