A young woman on her mobile phone and laptop taking part in user research representing the importance of preparing so that you can do remote user research

Taking part in a remote user research project? Here’s how to prepare!

So, you’ve been selected to take part in a remote user research project – fantastic!  Remote user research is a brilliant way to support the brands and businesses you love and help them to make their products and services better than ever before. It’s also good fun, and a great way to make a bit […]

A woman sitting cross legged on a teal sofa playing a game on a hand held device as part of home based market research

How our participants upped their game in a button-smashing ethnography

Ethnographies are just one of the awesome ways you can take part in home-based market research.  If you’ve never taken part in one before, an ethnography is a study of people in a real-world environment, while a mobile ethnography is a combination of this methodology with the additional use of mobile technology.  Essentially, a researcher […]