Joyful Woman Gamer Shoots Video on Smartphone on Background of Computer Game what is eSports concept

What is eSports, and what’s market research got to do with it?

In this blog, we answer the question “what is eSports,” explore why the presence of eSports has increased so vastly in recent years, and the essential role that market research (and you!) play in its development and growth.  2021 has been a truly unforgettable summer for sports!  From England reaching the final of the Euros […]