paid market research

Why brands care about what you think

Paid market research gives you the chance to let brands know what you think about their products and services – all the while getting paid to do so! It’s fun, it’s flexible, and it enables you to have your say and make a difference. But why do brands care what you think? 

Well, from designer handbags to dustbin liners, stylish shoes to cleaner for loos, whatever they are selling, brands want their products to be as appealing as possible. And how do they understand what their consumers want and make sure their products appeal? That’s where you come in…

How paid market research works

Brands undertake market research to understand what makes their customers tick. As companies across the world compete to offer the best experience to their customers, your wants, needs and opinions are more important than ever before.

So, whether they need to make decisions about branding, want to test ad campaigns or are trying to improve the customer experience, market research is essential to brands today. 

From market research online communities and focus groups to accompanied shopping and UX testing, there are a number of different methodologies that brands can use to get to know their customers. Read on for five reasons why brands want to understand their customers and why they really do care about what you think.

You can help them create new products and services

Before a brand launches a new product or service, they need to identify a gap in the market. By pinpointing something their customers need, they can be sure that their new offering will be a hit with their target audience – and that’s where market research comes in. 

By using market research, brands can test their ideas to make sure they are heading in the right direction, and any suggestions you make along the way are also really helpful because they can help the brand improve their product. This means when the product is launched, they know they are offering something that their customers truly want and need – all because of you!

You can help them do what they do better

It’s not just about launching new products, though. In order to get ahead of the competition, brands need to constantly improve their current offerings to make sure they continue to appeal to their customers. Your feedback on a brand’s existing products means they can amend, tweak and refine their products to make sure they really hit the spot.

As a customer, your needs and expectations change over time – especially in today’s technologically savvy world where things are changing by the day. By using paid market research to check in with their customers and gain feedback on their existing products, brands can keep up with the times and make sure their offerings remain relevant so they can stay ahead of the competition. 

You can help them make more informed decisions

When brands conduct market research, they collect data from their customers to help them make customer-centric decisions. From price points to packaging and branding to ad campaigns, by asking your opinion, brands can make better-informed business decisions. 

After all, when it comes to making customer-centric decisions, there’s nothing more important than real customer feedback – which means your opinions can shape decisions all the way up to board level!

Canva Woman Typing A Business Plan On Laptop

You can help them improve their customer experience

In today’s world, the customer is king, and all brands are constantly competing to get ahead and offer the best possible customer experience. Whether it’s getting to grips with your experience of a brand’s different social platforms or user testing to find out how easy it is to use their website, it all adds up to deliver a complete customer experience. 

The only way that brands can make sure that they are offering an unbeatable customer experience is to ask you, the customer! By telling brands exactly what you want from your customer experience, you can help them to improve theirs. Better brand experiences means happier customers too – so everyone’s a winner!

And your kids can help them, too!

But it’s not just your opinion that matters; brands care about what your kids think, too! Young people today are the generation of tomorrow – so if brands want to appeal to their future consumers and stay one step ahead, they need to understand what makes young people tick.

We are living in a digital world, and young people today are digital natives. They have a much better grasp of technology than previous generations, and as such, they are essential for brands to interact with. If brands want to improve their products and services and appeal to younger audiences, market research with kids is essential; plus, kids are often more open and honest than adults, which can lead to much more insightful results.


See, we told you your opinion was really important to brands! If you’ve got thoughts on how different products are marketed, packaged or priced, and want to influence the decisions of your favourite brands, sign up to paid market research with Angelfish and let big brands know what you think.

Sign Up Here

kids market research

Top boredom-busting activities for the Easter holidays and beyond

We’re all living in pretty uncertain times right now. With school out for the foreseeable future and the UK on lockdown, if you’re struggling to think of ways to entertain your kids you’re definitely not alone! Don’t worry, though; if you’re stuck for ideas on how to stop the squabbles and entertain your little ones, whilst learning something at the same time, check out these seven super boredom-busting activities that the whole family will love. From scavenger hunts and self-care to kids market research, these activities are sure to keep everyone entertained. 

Plan an indoor scavenger hunt

Who said scavenger hunts have to be outdoors? Just because you’re stuck inside, it doesn’t mean you can’t enjoy a good old scavenger hunt. Kids love finding hidden objects (especially when there’s a prize at the end!) so simply write your clues on some pieces of paper and get creative! Leave as many clues as you want all around the house (and in the garden if you have one) making a trail to the final clue and the prize – which could be anything from chocolate to a colouring book, a magazine, a new DVD or a couple of coins to add to their piggy bank.

Have a self-care day

Life is pretty stressful at the moment and self-care is more important than ever. But who said self-care is only for grown-ups? Having a self-care day with your kids is a great way to pamper everyone and also spend some quality time with your little ones away from the madness of juggling working from home with homeschooling. From meditation to yoga (there are some fab family-friendly classes online) to making your own bath bombs and face masks or even just giving each other back massages, dedicate a day to relaxing and pampering and we guarantee you’ll all feel much better for it! 

kids market research

Put on a play

Does anyone else remember putting together and performing plays for their family when they were little? Putting on a play is a fantastic free activity to keep kids entertained, so get ready to raid the dressing up box! It’s a great way to get them all playing together nicely and encouraging them to use their imagination and get creative. Once they’ve practised their performance, why not set up a makeshift stage so they can really put on a show?

Get creative in the kitchen

Getting your kids to help out in the kitchen is a great way to keep them entertained whilst also teaching them about healthy eating at the same time – and if you’re struggling to teach the kids maths from home, you can make it fun in the kitchen by getting them to help with measuring out foods. It also provides a good chance to get creative and use up all of those ingredients in the cupboards! Whether you encourage them to help you with dinner every night or want to whip up some delicious sweet treats, the kitchen is the perfect place to get all the family involved in an activity together.

Make a stained glass window

You’ve probably already seen paintings of rainbows put up in windows across the country to cheer people up during the coronavirus outbreak – but in addition to a colourful rainbow, why not go one step further and create your own stained glass window to spread a little joy? All you need is paper, glue, and squares of tissue paper for a simple, fun and effective indoor activity! Find out how to do it (and discover other fun tissue-paper craft activities!) here.

Indoor camping

What kid doesn’t like camping? If you can’t get outside – no problem – just set up a tent in the living room or your kids’ bedroom Don’t have a tent? No worries – get creative and make a den with blankets, sheets, and fairy lights. It’s the perfect place to snuggle up and read some books by torchlight – and if you’re feeling crafty, you could even paint some toilet rolls and use tissue paper to make a fake campfire!

Grow a herb garden

If you and the family are stuck indoors and don’t have any outside space, growing a herb garden is a great way to stay connected to the outdoors. All you need is a sunny windowsill, plastic trays (the ones that tomatoes and mushrooms come in will do fine!) and some compost. Why not try to grow salad leaf seeds such as pea shoots and rocket too? Keep the soil moist with an old spray bottle and voila – get ready to teach your kids the magic of homegrown!

Check out online resources

One of the biggest positives to come out of this troubling time is how the world is coming together to help each other through. As a result, there are a number of online resources that can offer fun, free activities to keep your kids happy and entertained. From Joe Wicks’ morning PE classes to Tumble Tots online streamed from Facebook and to online interactive storytimes and even virtual museum tours, there are loads of free resources out there.

Bonus activity – take part in paid market research

Another fun activity that you can do in the comfort of your own home is taking part in paid kids market research! At Angelfish, we work with some of the country’s biggest brands who want to know what you think about their products and services, so make sure you keep a look out for the studies we’ve got coming up. The best bit? With online methodologies such as mobile communities and digital ethnography, you and the family can take part in kids market research without leaving the house. Fancy getting involved? Simply sign up here to find out more!

Sign Up Here

market research at home

Want to take part in research remotely? Here’s how!

Remote market research – how to make some extra money during the lockdown

Due to the COVID-19 coronavirus pandemic, everyone in the UK is currently in lockdown. It’s an uncertain time, and all of us are understandably feeling a bit uneasy about the coming weeks and months as we all try to navigate this new normal. We’ve got some good news for you though – if you are due to take part in paid market research with Angelfish, you can still join in with market research at home! And if you haven’t signed up to take part and find yourself getting bored at home, there’s even more good news – all you have to do is click here to get involved! So if you’re looking for a way to make a bit of extra cash whilst you’re stuck inside, look no further.

What is paid market research?

Paid market research basically allows you to let brands know what you think about their products and services whilst getting paid to do so. It gives you the chance to share your opinions, make a difference, and have a bit of fun, too – something we could all do with at the moment! And the truly great thing about paid market research with Angelfish is that it can take place remotely from the comfort of your own home. Not only do we frequently carry out research using online methodologies such as mobile communities and user experience testing which typically take part remotely, but technology today means that most of our methodologies can be done digitally too.

So, for example, whilst you might usually have to travel to take part in a paid focus group, you can now do so online. And if you were booked in to take part in an in-home interview? No problem! It can be conducted via video call or a good old-fashioned phone call instead. So if you’re looking for a way to make some extra money during these stressful times, why not give paid market research a go? Read on to find out all about how online market research at home methodologies with Angelfish work…

Online communities

Online communities involve a group of people taking part in market research via a secure online platform. You can use a tablet, smartphone, app or a computer to take part and there are a range of different tasks to complete, from discussion forums to video diaries – so if you’re bored at home, online communities are a great way to pass the time! You’ll also get the chance to chat to like-minded people too – which our participants always really enjoy. Generally speaking, you’ll have to log in for about 10-20 minutes every day for seven to 10 days. Sound good? Click here to find out more.

Market research at home

User experience testing

User experience testing is a way for brands to find out what you like and dislike about their website or app. You’ll be asked to complete a variety of tasks on a website or app so they can assess how usable it is. Don’t worry; there are no right or wrong answers – they just want to understand your experience so they can make their website or app as enjoyable as possible. User experience tests usually last between 30 minutes to an hour and all you need is an internet connection to take part – making it the perfect methodology to get involved with at home. Want to find out more? Check out this blog for more info. 

Online focus groups

Focus groups are a type of research where a group of people take part in a discussion that is monitored by a moderator. You could be asked to chat about anything from a potential concept to an existing product or even an ad campaign – the important thing is that you all share your opinions. Each group will consist of three to five people and will last between 60-90 minutes. Typically, focus groups take part in person – but they can also be conducted online, so if you were due to be taking part in a focus group with Angelfish, it could well still go ahead via the internet. Focus groups are a great way to meet like-minded people, have a bit of fun and get paid to have your say – so if you want a chance to get involved, find out more here!

One-to-one interviews

One-to-one interviews are another research technique that can take place in the comfort of your own home. Usually, a researcher will come to your house – but as an alternative, video calls such as Skype or Zoom can be used, or of course, there’s a good old fashioned telephone call! The point of a one-to-one interview is that it allows researchers to really get to know you and build a rapport with you so they can understand what you are thinking and feeling and they usually last between one and three hours depending on the nature of the study. Interested? Read all about in-home interviews here.

Why not get the kids involved?

Market research tends to be associated with adults, but children’s opinions are just as important and can offer an important perspective too, so it’s always worth checking with us to see if we are currently working on any projects aimed at children. It’s a fun and stimulating experience and will give them something different to do during these days stuck at home! Find out more about kids and market research here.

Sign up to market research with Angelfish

So, if you are currently booked to take part in market research with Angelfish, make sure you check to see if the research is still going ahead online. And if you’re looking for a way to make a bit of extra money from home, sign up here to start your market research journey! Already signed up? If you know a friend who might be interested in getting involved too, you could earn up to £20 if they successfully take part. Check out our Facebook page for more information. 

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