Market research process

What is paid market research and how do I get selected?

Have you ever thought about taking part in paid market research? Or perhaps you’ve wondered what is involved and how the market research process works? Well, wonder no more – we’re here to tell you all about it! Paid market research with Angelfish is fun, it’s flexible – and it’s a great way to make a bit of extra cash. So if you fancy sharing your opinions with your favourite brands whilst meeting like-minded people and making new friends, read on to find out how to get started.

What is paid market research?

At its most basic, paid market research allows you to let brands know what you think whilst getting paid to do so. It gives you the chance to share your opinions and have your say so that you can make a difference – and you can have some fun along the way, too!

The research could be used for a number of things, from driving decisions about a company’s branding and marketing to helping improve the customer experience. It varies for each study, but don’t worry – we’ll always give you as much information as we can. So if you’ve got any thoughts on how products are marketed, branded, packaged, or priced, market research gives you a chance to let big brands know what you think and why.

Who can get involved?

The great thing about paid market research with Angelfish is that absolutely anyone over the age of 16 can take part. You don’t need to have any previous experience or special qualifications; it’s just about wanting to share your opinions in order to help brands make customer-centric decisions!

What about privacy and data protection?

Rest assured that at Angelfish, we take your privacy very seriously and we will do everything in our power to protect it. As members of the Market Research Society, we strictly adhere to all the necessary codes of conduct, including the Data Protection Act 1998. And don’t worry, we’ll never sell or pass your information on to third parties either. If you want to find out more, our Personal Information Policy and Privacy Policy explain how we handle your information in more detail.

How do I sign up?

It couldn’t be easier to get the market research process started – all you need to do is sign up to our panel! We’ll ask some quick questions about you and ask for your contact information and voila – your sign up is complete! Once you’ve signed up, you’ll join our panel of like-minded people who want to share their opinions and make a difference to the brands they love. 

As soon as the right opportunity comes up for you, we’ll send you an email with the option to apply online and complete some eligibility questions. After that, a member of our lovely team with contact you over the phone to have a chat and discuss the opportunity further.  

What if I don’t get picked?

Each market research study is unique and depending on the objectives of their research, our clients often have pretty specific criteria – so it is possible that you might not always meet our clients’ criteria to take part. Don’t worry, though – we’re working on new studies all the time, so there will be more invitations winging their way over to you soon!

In the meantime, keep your eyes peeled on our Facebook, Twitter and Instagram pages for information about any upcoming studies which you might be interested in. Also, if we send you an invitation and you think it isn’t quite right for you but that it might be perfect for a friend, you can get paid for referring participants as part of our refer a friend scheme too!

What do I get for taking part?

Once the research has taken place, you’ll receive an incentive as a little thank you from us for taking part. These vary for each study and mainly come in the form of vouchers, and depending on the type of incentive on offer you could receive it the same day or up to three weeks later.

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What is involved?

At Angelfish Opinions, we use a variety of fun and exciting methodologies to find out what you think and why. Here are a few examples of the types of market research methods we use:

Accompanied shopping  

This is where you essentially get paid to go shopping! Yep, you read that right – accompanied shops are a way for brands to find out why people shop the way they do. It involves a researcher joining you on a shopping trip to observe your shopping habits first hand (don’t worry though, you won’t have to buy anything out of your own pocket!). They’ll watch what you do and why you do it so they can understand why you make the decisions you do. Usually, an accompanied shop will last between 30 minutes and two hours depending on the type of study, the size of the store and how in-depth the research is.

Paid focus groups 

Focus groups are a type of research where a group of people come together to take part in a discussion monitored by a moderator. You’ll discuss anything from a product to a potential concept and are encouraged to share your opinions with the group. As well as getting paid to say what you think, focus groups are a great way to meet like-minded people and have a bit of fun. And there’s tea and biscuits, too! Each group will consist of six to 10 people and will last for around 60-90 minutes.

Online communities 

In an online community, a group of people join a secure online platform to take part in a discussion or complete a variety of different tasks. With an online community, you can take part in paid market research from the comfort of your home, so it’s a great one to fit in around busy lives. Online communities also give you the chance to chat to other like-minded people, which our respondents always really enjoy. Usually, online communities will require you to log in for around 15-20 minutes a day for seven to 10 days, so it’s really manageable and doesn’t take up too much of your time. 

In-home interviews 

This is another method that takes place in your own home (yay!). A researcher will come to you to get to know you and your opinions in your everyday environment. Don’t worry, you won’t suddenly find a panel of scary-looking interviewers descending on your doorstep; in-home interviews are usually just a discussion between you and one or two researchers, and we’ll always let you know who will be attending in advance and send you a little bio about them too. In-home interviews can last between one and three hours depending on the nature of the study.

User experience testing 

User experience testing allows researchers to find out what you feel when you use a particular website, app or product. User experience tests typically last between 30 minutes and an hour and usually involve you completing various tasks on a website or app or using a product so that researchers can assess its usability. There are no right or wrong answers with user experience tests; brands just want to know how easy things are to use!

Sound good?

If you want to get involved with paid market research with Angelfish Opinions, simply click here to sign up, start the market research process and begin your journey – it couldn’t be easier!

Sign Up Here

Market research community

Seven apps you need in your life

Is life getting a bit hectic? With work, activities and endless to-do-lists, it’s no wonder that most of us feel rushed and anxious – and you’re not alone if you’re feeling a bit frazzled. Luckily, thanks to today’s technology, there are more options for getting things done and staying on track than ever before.

From to-do lists to travel, food to fitness, and even making a bit of extra money with a market research community, there’s an app for absolutely everything. But with millions of apps out there, it can be difficult to determine which ones will transform your life and which ones you will just make you feel more flustered. 

That’s why we’ve put together this list of seven essential apps that will make your life that little bit easier. What are you waiting for? Start downloading now!

1. Wunderlist – for organisation

Need to pop to the supermarket on the way home from work? Perhaps you need to pick up a birthday card for a friend’s birthday? Or maybe there’s a work email that you keep forgetting to reply to. If you feel like you’re balancing too many plates and there’s just too much to remember, let us introduce you to Wunderlist.

From little tasks to big assignments, it’s a great all-round task management tool  – and if you find yourself drowning in to-do lists, this app is an absolute life-saver. It’s easy to use, allowing you to manage lists, set reminders and keep track of important documents in one intuitive interface so you can say goodbye to that frazzled feeling for good!

2. Map My Fitness – for exercise and fitness

If you’re just getting started on your fitness journey, Map My Fitness is a great app. With hundreds of activities to track, it allows you to keep on top of your fitness goals – and the great thing about this app is that it lets you record absolutely everything you do so you can see how your everyday activities add up to a fitter lifestyle.

So from walking the dog to cleaning the bathroom, any time you start an activity, simply launch the app and record how much time you spend doing it to see exactly how many calories you are using up. Every little helps – and the beauty of this app is that because you can see that in action, you’ll be encouraged to keep up your new active lifestyle!

3. Headspace – for wellbeing

Feeling stressed or anxious? You’re not alone – in fact, three million people in the UK are thought to suffer from anxiety. If you feel like you’re running on empty, it could be time for a bit of Headspace,  an app which guides you through a simple meditation practice that is guaranteed to get you sleeping better and feeling less stressed. 

Meditation has an incredible number of benefits to your health. From lowering blood pressure, reducing anxiety, and even helping you to sleep more soundly, meditation is an all-round wellbeing winner. And best of all, with Headspace, you only need to give up 10 minutes of your time – perfect for all you busy bees!

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4. Yolt – for money management 

Are you in control of your finances or do you limp towards payday every month? If it’s the latter, you’re in good company – in fact, over half of Brits run out of cash in the lead up to payday. But the clever folks at Yolt believe that in order for people to be able to control their money, they need to understand it – and so the app was born.

Yolt is one easy-to-use app that allows you to view your current account, credit cards, savings account and pension pot all in one place so you can see exactly where your money is. They’ll also do some number crunching so you know exactly where you are spending money each month. 

What’s more, if you’re caught out by direct debits or struggling with pending payments, the payday countdown also learns your habits and takes into account all the payments due before you get paid, giving you the real amount of money left for you to play with after all of your bills have been taken care of. So if you want to make 2020 the year you really manage your money, this is the app for you!

5. Elevate – for brain training

Want to train your brain and build some mental muscle? Then you need to add Elevate to your apps.

With over 40 educational expertly-devised games, Elevate can help you to track, analyse and improve your reading, speaking, listening, writing and mathematical skills.

It starts by testing your existing strengths and weaknesses, before creating a bespoke selection of games to help you hone the areas that need improvement. You only need to put in a few minutes a day to start reaping the benefits, so you’ll start to see an improvement in your skills pretty much straight away. Plus, it’s good fun, too!

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6. Yummly – for meal planning 

Meal planning is undoubtedly one of the best ways to save money and take back control of your shopping bill. But no matter how good your intentions, if you find yourself struggling to stick to your meal plans, you need to enlist the help of Yummly.

It allows you to customise different diets (vegan, vegetarian, gluten-free, etc) as well as highlight foods that you have allergies too. You can also pick your favourite cuisine, make a note of any ingredients you don’t like and log how accomplished your cooking skills are, so they can come up with a perfect meal plan for your needs.

You’ll have lots of yummy recipes to choose from, and you can add all of the ingredients from each recipe straight to your shopping list. You can even set reminders to make sure you start prepping and cooking your food in plenty of time for dinner!

7. Habit List – for self-improvement

Need a gentle nudge in the right direction when it comes to self-improvement? Habit List is an app geared towards developing habits and reaching your personal goals. The tagline is “build a better you” – so if you need a bit of help sticking to your exercise routine or need to be reminded to file your receipts and paperwork, this is the app for you. 

It’s super easy to use: all you have to do is mark down your achievements on a calendar or schedule wannabe habits, and the app will remind you of your daily tasks and send you regular progress reports to monitor how things are going. What’s more, with its user-friendly interface, it’s easier than ever before to set positive habits and start reaching your goals!

Market research with Angelfish

As well as helping you organise your life and reach your goals, did you know that you can also make money with your mobile, too? It’s true – by taking part in paid market research, such as a market research community, with Angelfish, you can make money whilst having fun. So if you fancy trying something new this year, taking part in a market research community is a fantastic way to have fun and save some pennies – all via an app! Want to find out more? Sign up to our panel today.

Sign Up Here