legit market research companies

How to check that you’re signed up to a legit market research company

We all get junk landing in our inboxes from time to time, spinning us stories about amazing deals that don’t really exist and trying to get us to reveal personal information in return for something that isn’t even real. It can be scary to receive these emails, especially when it’s so difficult to tell the difference between real, legitimate emails and fake ones, masquerading as real. And it’s not just via email anymore – scams and fake news are spreading everywhere on social media, too.

So, when it comes to taking part in market research, how can you spot the fact from the fiction? And how can you spot the legit market research companies from the fake? In this post, we’ll identify the ways in which you can assess the credibility of research agencies so that you can sign up to studies with confidence.

1. Look at reviews

When buying a new product or investing in a new service, how often do you check online reviews before parting with your hard earned money? You want reassurance that what you’re about to buy is going to be worth your time. You want back-up and reassurance from others who’ve previously purchased the item, who can give you information about their experience. Reviews, for the most part, give a good overview of a company. So, why act any differently before you sign up to market research? You won’t be parting with your money, but you will be signing over your contact information. So, have a browse for some online reviews from others who’ve taken part in research with that particular company before you go for it. Ensure you’re looking at reviews from people who have taken part in market research before and can give a well-rounded response.

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2. Assess the claims

Some claims out there are posted by people who don’t have any evidence to support their comments, some aren’t always true, and some are just plain funny! You just have to trust your instinct and make a judgement call as to whether you think these claims are true – are lots of people saying the same things, or is it just a one-off comment?

3. Check out their social media profiles

Every company has social media profiles nowadays, connecting with others in the same industry to chat and share ideas. Angelfish Opinions is our participant facing side of our market research business. Angelfish Fieldwork is our client facing side of the business and you can check out our LinkedIn social media profile – yep, we really do love market research! If you find that the market research agency in question is not on social media, then this would be a red flag; agencies use social networks as one of the top ways to find respondents for their research.

Another thing to consider is their following. Accounts with just one or two followers, who claim to be top research agencies, are probably fake! Look closely at what they post or tweet about; a good market research agency will post about their upcoming studies and share engaging content to interact with respondents. Checking social media for legit market research companies will give you a good idea of whether or not you should trust them.

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4. Check for a website and contact details

Does the company have a website? If not, it’s unlikely that they’re legitimate – are there any businesses out there that don’t have a website these days?! If they do have a website and their contact details available, assess their credibility. Are they local? Does the email address work? Another good tip is to look out for a FAQ page where you’ll be able to find answers to the most common queries the company gets, plus, it is a great place to learn more about what they do.

Open and honest research

At Angelfish Opinions, we take an open and honest approach to market research recruitment. If you ever have any questions about any of our studies, don’t hesitate to get in touch. Our friendly team will be happy to answer your queries.

If you’d like to take part in market research and get your opinions heard by big brands, sign up to our panel. We’ll send you emails to the studies that are relevant to you. It’s a fantastic opportunity to express your thoughts, plus, you get to earn a bit of extra cash as you go!

Meet the Angelfish Opinions team…

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The Angelfish Opinions team!
From left to right: Molly, Jade, Sian, Kelly, Lisa

Sign Up Here.

ways to make extra money

The bank of mum and dad: why young adults are living at home for longer

With the rising cost of living, it’s no surprise that more and more young people are having to live with their parents in order to be able to save up enough money to eventually move out. House prices are skyrocketing, meaning it’s now more difficult than ever to buy, and renting isn’t cheap either – often people opt for houseshares to further save on costs. But what does all of this mean for you? And what can you do to raise extra funds?

The stats

  • Nearly one million more young adults are living with their parents compared to 20 years ago (2.4 million in 1997 to 3.4 million in 2017). 
  • In London, the number of young people living with parents grew by 41% between 1996-98 and 2014-15. 
  • The number of young people living alone in the UK has fallen from 1.8 million in 2002 to 1.3 million in 2017.

Housing

Why spend an absolute fortune on rent when you can continue living at home for free, or for a lot less? You may decide to stay at home because the cost of housing is just so high. Many believe that paying rent is just ‘money down the drain’ as you pay off someone else’s mortgage without getting anything of your own. And, with costs getting higher and higher, especially in cities, the more attractive living at home becomes. Renting just a one-bed flat in London eats up nearly half of the average salary, and the average cost of a one bedroom flat in Bristol is a huge £767 per month. And that’s before bills. 

It’s not just the cost of rent putting people off – house prices are also on the rise. The annual increase in the year to May 2019 was the fastest recorded since January 2017 and comes after a 5% rise in April. The average property will now set you back £237,837.

Millennials are moving significantly less often than earlier generations of young adults. Among 25- to 35-year-olds, who were living at home in 2016, 91% reported that they resided at the same address one-year earlier, much higher than the previous generation. Among Gen Xers living at home in 2000, 86% reported living at that address one year earlier, an indication that moving away from home is increasingly less common. 

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Cost of living

The general cost of living is getting more and more expensive. Costs of weekly food shops, travel and entertainment are all rising, making saving money very difficult. From council tax to TV licence, water bills to gas bills, general house bills are also on the rise, again deterring young people from finding their own place. Plus, what was once considered by many as ‘luxuries’ are now becoming necessities. Could you live without your Netflix or Spotify subscriptions in order to save money? The ‘fear of missing out’ or ‘FOMO’ haunts many! Plus, travelling is now more popular than ever. With youth travel representing more than 23% of the one billion tourists travelling internationally each year, it’s clear that saving for experiences such as this is now quite important for this age group.

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What you can do to make extra money

There are lots of ways to earn a bit of extra money, including selling old clothes on eBay or DePop, getting a weekend or part-time job, or even dog walking! To save money, decide on what is a luxury and what is a necessity. Could you go without catching up on a Netflix series this month? Could you make your coffee at home instead of buying it at your local coffee shop? Little things like this can really start to add up, so make sure you’re only spending where you have to.

Making more money doesn’t always have to be boring and a chore – taking part in market research is also a great opportunity to get some extra cash. You can work this around your day-to-day life and you get to communicate with big brands, telling them what you really think of their products or services. You’ll meet like-minded people and, if you’d rather, you could take part in the comfort of your own home (or your Mum & Dads!). So, to get started, join our panel and start receiving invitations to take part in studies that are relevant to you.

Sign Up Here.