At Angelfish Opinions, we conduct market research studies with some of the biggest brands in the UK. From retail to health, we cover a wide range of industries. Taking part in a market research study can be highly rewarding as you get to have your say, plus, you can also influence how a brand brings its new product or service to market. If that wasn’t enough to tempt you, you will also receive an incentive for your time – making it a great way to earn a bit of extra cash on the side.
We conduct many different types of market research studies here at Angelfish, but one of the most popular ones are those carried out as an online community. But what is an online community? And what can you really expect from one? This article will take you through everything you need to know so that you can confidently take part and get your opinions heard.
What is an online community?
So, first things first, what is an online community? Well, an online community is made up of a group of people who come together online to discuss a particular service or product by a particular brand. This discussion is held on a secure platform and you can use a tablet, smartphone, app or computer to take part.
How long do online communities take?
This ultimately depends on the brand’s criteria. Generally speaking, though, online communities usually require respondents to log into the community portal (which is kind of like a discussion forum) for around 15-20 minutes a day, for between 7 and 10 days. This makes it easy for you to fit it in around your personal life and other commitments.
How do I answer the questions?
Market research is conducted to find out what customers really think about a product or service. Meaning: say what you think – no filter! Brands want to know where they can improve and what you don’t like, as well as what you think they’re doing well. When it comes to length, you’ll need to ensure your answers are detailed enough to give clear reasoning behind what you’re saying, but there’s also no need to submit essays! Remember, most of the time, you’re required to spend 15-20 minutes in the portal per day – so make sure you use that time fully.
Why should I sign up to an online community?
Online communities are great because they give you the opportunity to influence the brands you use on a regular basis, making everything from user experience to marketing and packaging to branding better for all their customers. The flexibility of an online community really is one of the biggest benefits: you can take part any time, anywhere, so if you want to login from your sofa with a packet of biscuits and a cuppa? No problem – it’s completely up to you!
What about incentives?
Your time is highly valued by both us and the brands we work with, and we’re always super grateful – which is why we offer an incentive for all of our participants. This will usually be in the form of a gift certificate, bank transfer, or cheque. The amount you receive will vary depending on the criteria set by the brand, as well as by how long the study lasts. However, usually, you can expect the incentive to be £40-£150. The exact amount will be clearly identified at the beginning of the research study.
Fancy giving it a go?
Now that you know what an online community is and what you can expect if you take part, why not sign up and get involved? It’s totally free and only takes a few minutes. Once you’ve signed up, we’ll send you invitations to take part in studies that we think are relevant to you. Interested? Click the button below to join us!