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Assisted shops 101: a different way to take part in market research

Paid focus groups and online surveys are the best-known methods of conducting paid market research. Though taking part doesn’t always involve just talking. Assisted shops, or the more snappily titled ‘shopalongs’, are an increasingly popular way of a brand gaining feedback and finding out why people shop the way they do. An assisted shop involves […]

V Day

Date ideas your other half will love!

Valentine’s Day is easily the most romantic day of the year. People traditionally express their love and appreciation for each other with a special dinner, cards, and boxes of chocolates. But, as lovely as these things are, they can become a little bit run of the mill. So, here are some thoughtful Valentine’s Day date […]

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How to get the most from your loyalty card

Most of us have a stack of loyalty cards crammed into our wallets, and nowadays pretty much all retailers offer their customers some kind of reward for loyalty. From big brand supermarkets to individual retailers and even coffee shops and restaurants, whatever the shop, it will more than likely have some kind of loyalty offering. […]