market research survey

Market research is more than just surveys (promise!)

Have you ever thought about taking part in paid market research but changed your mind at the last minute because you didn’t fancy filling out a long market research survey or just didn’t think it was quite right for you? Well, the good news is that with Angelfish, paid market research is about more than just surveys.

Taking part in paid market research is actually much more flexible (and exciting!) than you might think. In fact, there’s a huge range of different research types to get involved with so you can choose a method that works for you. Not only that, but paid market research is a great opportunity to share your opinions with the brands you love and meet new like-minded people too.

Read on to find out more about the different types of market research opportunities available with Angelfish…

Accompanied shopping

See, when we told you there were better options than taking part in a boring market research survey we meant it! Much better in fact: with accompanied shops, you basically get paid to go shopping. Yep, you read that right! When you take part in an accompanied shop, a researcher will witness your shopping habits (think of them as your silent shopping buddy!) who will observe your buyer’s journey and make some notes about what you do.

Occasionally your shopping buddy might ask the odd question but don’t worry, they won’t influence you in any way and you can go about your trip exactly how you normally would when shopping by yourself. Usually, an accompanied shop will last between 30 minutes and 2 hours depending on the type of study, size of the store and how in-depth the research is. You can find out more about accompanied shops here.

Paid focus groups

Do you like sharing your opinions? Well, now you can get paid for doing so! Great news, right? Not only that, but as well as having the chance to voice your opinions and shape your favourite brands, taking part in a paid focus group is also a great way to meet and get to know a group of like-minded people.

When you take part in a paid focus group you’ll discuss a particular product, service or concept. Each group will consist of 6 to 10 people and will last for around 60-90 minutes. You will be monitored by a moderator who will lead the discussion and pose different questions – and don’t worry, there will be plenty of tea and biscuits provided so you can settle in for a good old natter! Find out more about what it’s like to participate in a paid focus group here.

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Online communities

Can’t make it to location-based research like accompanied shops or focus groups? Don’t worry – you can take part in paid market research from the comfort of your own home! That’s right, market research online communities are a really flexible market research methodology that are great if you’re pushed for time and want to take part in market research that you can fit around your own schedule.

When you join an online community you’ll be part of a dynamic group discussion via a private, secure platform using a tablet, smartphone, app or desktop computer – whatever works best for you really! Usually, online communities will require you to log in for around 15-20 minutes a day for 7-10 days, so it’s really manageable and doesn’t take up too much of your time. Sound good? Discover more here.

In-home interviews

In-home interviews are another research method that, you guessed it, you can take part in from the comfort of your own home! You won’t suddenly find a panel of scary looking interviewers descending on your doorstep; in-home researcher is usually just a discussion between you and one or two researchers.

In-home interviews are a great research methodology for brands who are looking to find out more about their customers’ opinions in their everyday environment, or for companies who want to see how people interact with products in their homes. Generally speaking, the discussion can last between 1 and 3 hours depending on the nature of the study. Click here to find out more.

User experience testing

How do you feel when you use a particular website or app? Well, this is essentially what companies want to find out when you take part in a user experience test. User experience tests usually last between 30 minutes and 1 hour. They typically involve you completing various tasks on a website or app.

Whilst you’re doing so, a moderator will watch and listen to your feedback whilst specialist software captures your user behaviour. Just remember that when it comes to user experience tests there are no right or wrong answers; brands just want to know how successful and easy to use their website or app is. It really is as simple as that! Find out more here.

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In conclusion, market research today is much more than just filling in the blanks on a market research survey. It’s fun, it’s interesting – and it’s a great way to earn a bit of extra cash too! Companies are always wanting to hear your feedback in relation to their products or services, so why not take a look at our current projects and see if we’re currently working on anything that tickles your fancy.  

Sound good? Sign up to our panel today to join in the fun!

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15 Easy Ways to Eat Well for Less

There’s a lot of advice out there on how to eat healthily. From green juices and courgetti to paleo this and Low GI that, it can often feel like there’s way too much to think about – especially if you need to feed your family on a budget. However, the good news is that eating healthily doesn’t have to be complicated, boring or expensive. In fact, a few little tweaks here and there is all it takes to make sure your family is fed, happy and healthy. And, to put more money towards your healthy food shop, you could always take part in paid market research opportunities! So, read on to find out 15 simple ways you and your family can eat well for less…

1. Write a shopping list

It sounds obvious, but you’d be surprised how many people do their weekly shop without a shopping list and end up buying things they don’t need. Instead, create nutritious weekly meal plans and stick to your shopping list as rigorously as possible so you can fill your basket with healthy foods that you’ll actually eat.

2. Empty out your cupboards

Before you head out shopping, make sure you root around your kitchen to find any hidden ingredients lurking in your freezer or long-forgotten tins at the back of your cupboards. You might find you’ve got enough ingredients to make a whole meal, or you could plan your weekly meals working around the items you’ve already got.

3. Don’t hit the shops when you’re hungry

It’s true! People who go shopping when they’re hungry are much more likely to splash the cash on high-fat or sugary snacks. Not only are these types of snacks more expensive, but they’re also less healthy too – so make sure you head out shopping with a full belly so you can be strong and resist snacking temptation!

4. Be careful not to waste anything

By creating a meal plan and only shopping for ingredients you really need you can make sure you use up everything and that there’s no wastage. Did you know that the average family with children throws out almost £60 worth of totally good food every month? That’s a lot of money to throw away – so make sure you only buy what you’ll eat and that you freeze any leftovers too! To top up your weekly food budget, why not sign up to some paid market research opportunities?

5. Make use of your leftovers

That leads us on nicely to our next point. Instead of grabbing expensive and often unhealthy meal deals for your lunch, why not take your yummy leftovers into work for lunch the next day?  You can even cook bigger portions when making your evening meal to make sure you’ve got enough left for lunches too.

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6. Try meat free Mondays

Meat and fish are typically the most expensive ingredients on the shopping list – so going meat-free on a Monday and adding more vegetables to your meals can make your food go further for less. And who knows, if you like it you could add a few more vegetarian meals to your weekly meal plan to keep those costs down!

7. Consider buying frozen

If you’re concerned about the cost of fresh fruit and veg, frozen alternatives are actually just as good for you. In fact, they’re usually picked at the point of freshness and frozen to seal in their nutrients – and obviously they last longer too! Try frozen berries in smoothies, and of course frozen veg as a side to your meals.

8. Don’t dismiss own-brand

People often dismiss supermarket own-brand food in favour of bigger and better known brands, but actually there’s not much difference in taste at all. Give it a go and let your taste buds be the judge rather than being attracted by shiny labels and flashy ad campaigns.  

9. Cook with pulses

Pulses such as beans and lentils are the superhero of healthy eating on a budget. Not only are they delicious and cheap with a long shelf life, but they’re also high in fibre, vitamins and minerals and count towards your five a day. Try putting chickpeas in your curries or use beans instead of mince for your chili. It will make your meals go further and you can cook up a storm trying out new recipes!

10. Look up cheap recipes

Cheap and healthy doesn’t necessarily mean boring and bland. With so many food bloggers out there constantly competing to come up with innovative ways to eat for less, there’s tons of recipes online to get you excited and inspired. Check out Change4Life’s meal mixer, One Pound Meals and BBC Good Food to get started.

11. Buy cheaper cuts

If you don’t mind taking a little longer with your cooking, buying cheaper cuts of meat is a fantastic way to save money – without scrimping on the taste! Slow cooking cheaper cuts such as braising steak, shin or shoulder slowly break down the fibres, giving you a fantastic taste at a fraction of the cost.

12. Cook from scratch

However tempting it is to order a takeaway after a long day in the office, it’s much healthier and more cost effective to cook for yourself. Preparing and cooking your own meals is much cheaper than splashing out on a takeaway or warming up a ready meal – and because you can control what goes into your dish it’s also healthier too.

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13. Cut down on luxuries

Cutting down on non-essential items in your shopping basket can save you money and make you healthier too. If you find snack bars, crisps and fizzy drinks are regularly sneaking into your shopping basket, try and cut down or swap them for healthier and cheaper alternatives such as sparkling water instead of fizzy drinks and fruit and yogurt instead of biscuits and cakes.

14. Or shop during happy hour

Instead of doing the food shop online, heading to the supermarket at the end of the day to do your food shopping can be a great way to grab a bargain. If you time it right, the reduced to clear shelves can save you a substantial amount of money – just make sure you keep a close eye on use by and best before dates though! Although, if you freeze on the day of purchase this shouldn’t be too much of a problem.

15. Shop seasonally

Food grown in season not only tastes better, but it’s usually cheaper too. From apples and squashes in autumn to broccoli and berries in the summer, not only will shopping seasonally save you money but it can put variety and colour into your diet too! Check out this website for more information and inspiration.

See, we told you being healthy doesn’t need to be boring! If you’re feeling inspired by any of these ideas, we’d love to hear your thoughts – and if you fancy making a bit more money to put towards the weekly shop, why not register with Angelfish to find out about the latest paid market research opportunities?  Click here to find out more.

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How does Paid Market Research Work?

How does paid market research work? Well, essentially, you let big brands know what you think about their products and get rewarded for doing so. Simple as that. It gives you the chance to have your say, share your opinions and get paid for it too! Taking part in paid market research basically means you can make a real difference to the way your favourite products are launched, branded, packaged, marketed and priced – and it’s also great fun and a fantastic way to meet like-minded people too.

Sounds good, right? What’s even better is that absolutely anyone can get involved with paid market research as long as you are over the age of 16. You don’t need to be qualified or anything – you just need to want to share your opinions and influence the development of new products and services. Really, that’s it! The way companies use the research will vary for each study but it will usually be used to influence an organisation’s branding, market positioning and ethos. Don’t worry though, we always try and give our participants as much information as possible upfront to make sure they clearly understand the objectives of the research.

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So let’s look at how paid market research works in more depth. To get started, you need to sign up to our panel. We’ll then ask you some brief questions about you as well as your key contact information, and then with a click of a button your sign up is complete – it really is that simple! You’ll then be part of our panel of like-minded people who all want to voice their opinions about the products and services they love – and as soon as there’s an opportunity that is right for you, we’ll be in touch. In fact, depending on the information that you’ve given us, you could be contacted as soon as the next day!

If you’ve been selected to take part in a study then a member of our team will contact you over the phone or drop you an email to discuss the opportunity further. Please bear in mind though that in order to ensure we’re speaking to the right people, each project has specific requirements – so it might be that you aren’t eligible for certain projects that you apply for. But don’t worry, we’ll have more invitations on their way to you soon. And if the project isn’t right for you but you think you know someone who might be perfect for it, you can get paid for referring participants as part of our refer a friend scheme. 

There are a few different ways that brands use paid market research to try and understand how their customers think:

Focus groups

Focus groups are a type of research that involves a group of people coming together to take part in a discussion that’s monitored by a moderator. The discussion can be related to anything from a product, service or potential concept, and you will be asked questions and encouraged to discuss your opinions.

Market research online communities

A market research online community is when a group of people come together in a private and secure online platform to take part in discussions surrounding different products or services, or complete a variety of tasks and activities such as video diaries, blogs, or photo libraries.

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In-home interviews

In-home interviews do exactly what they say on the tin! A researcher will come to you to get to know you and your views in the comfort of your own home – it’s a great way for brands to understand your opinions in your everyday environment.

Accompanied shopping

This is a way for brands to find out why people shop the way they do. It involves a researcher joining you on a shopping trip so they can witness your shopping habits first hand and observe what you do, why you do it and the purchasing decisions you make but without interfering.

Once the research has taken place you’ll receive an incentive as a little thank you for taking part. Incentives vary for each study and can come in the form of cash, cheque, bank transfer or vouchers – and depending on the type of incentive you receive you could receive it on the day or up to three weeks later.

So there you have it. See – we told you it was simple! If you’d like to find out more about how paid market research works with Angelfish or have any other questions, please feel free contact us.

Ready to start making waves with your opinions? Sign up today.

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Top Ways to Save Money ready for Half Term

There’s no doubt that half-term can be an expensive time. With the kids at home and bouncing off the walls, the cost of entertaining them can quickly add up. From days out to treats, school holidays can often leave you counting the pennies! That’s why we’ve put together a list of the top ways you can save money in the next few weeks! We’ve included tips such as ‘job spotting’ and paid market research online, so read on to start topping up your piggy bank in time for half-term.

Be a  job spotter

The job spotter app by Indeed is a great way to earn extra money. Whether you’re walking to work or strolling around town at the weekend, if you spot a ‘help wanted’ or Job advert in a business window simply take a snap with the app and get paid. Just a few uploads can quickly mount up and you can claim your money as an Amazon Gift card at any point.

Take part in an online survey

Take part in paid market research online while working around your busy schedule. Before the holidays start, sign up to receive invitations to studies via email. It only takes five minutes! This is a great way to earn a bit of extra cash, plus, you can work from your own home. Online surveys are quick to complete and can be flexible to fit around your life.

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Have a sort out  

Sorting out old clothes and toys can be a great way to clear space in your house and make some extra cash. You can use apps like Depop and Ebay to quickly and easily sell your unwanted clothes. Just upload a photo of the item straight onto the app, add a price and a description and you’re done! Even small amounts of money can quickly add up.

Plan out your week

If money is still tight then planning your half-term in advance can be a great way to stay within your budget and reduce unnecessary expenses. Create a meal plan so that just one trip to the supermarket is enough. Getting everything you need in one go will minimise spending money on items you may not need later on in the week. Take a look at the Savvy Shoppers blog who only shops at budget supermarkets to create delicious menus for all the family.  

Plan a week’s worth of activities in advance; organise play-dates, arrange days out, and book activities to make sure nobody gets bored! Also, look out for early-bird ticket prices to get the best value for money. Check out LittleBird, who offer savings on family days out.

Check for discount vouchers

Many places offer special discounts and offers during the school holidays, so make sure you have a look online to check you’re getting the best deal. On Groupon, you can find local, discounted days out and experiences under their ‘Things to do’ section. Money Saving Expert also has a list of cheap days out including offers for the theatre, cinema and theme parks across the UK.

Find free activities near you

At the end of the day, Kids don’t need a lot of money spent on them to have a super half-term. Quite often all they will remember is the fun that you had together, whether that’s making a cake at home or collecting conkers on a autumnal walk. Make the most of free activities and days out to save money this half-term. Your local library is a great source of activities and inspiration for all ages. You can also find a list of free museums and art galleries near you on Money Saving Expert.

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To voice your opinion on brands you love and earn some extra cash throughout the year why not take part in paid market research online? Sign up today and get paid for your opinions.