Influence brands with paid market research

4 mind blowing ways your opinion can really change a brand

From your favourite cereal to your preferred washing up liquid, we’ve all got opinions – but we often don’t realise just how important our opinions are, especially to brands. Whether they’re selling loo cleaner or luxury cars, brands want to make their products as appealing as possible to customers – and as a result, consumers’ wants, needs and opinions are more important than ever before. That’s where paid market research comes in. From focus groups to online communities, there’s loads of ways you can get involved in paid market research and have a real impact on what brands do and why. Here’s four important ways your opinion can change a brand…

Help them to launch a new product or service

Before they launch a new product, companies will always have identified a gap in the market and have an idea of what their customers need. They will then use paid market research to prove or disprove these ideas as well as find out any suggestions you have on how they could improve their product so they can be sure they are only bringing the best possible products to market. So when you think about it, your opinion is the only way brands can guarantee they are creating a product or service that their consumers actually want to buy – which makes it pretty important!

Give your opinion on anything from laundry products to nail varnish

Help them to improve an existing product or service

Just as with launching new products, your feedback gives brands a chance to review, amend and tweak existing products to check they still solve a customer problem or fulfil a need. This means they can be confident that they are always offering the very best products, and that they can continue to improve on products in the future, too. As a customer, your needs and expectations change over time. Would you have thought even 10 years ago that you would want a watch that could monitor your fitness levels, for example? Nope, we didn’t think so – but keeping up with your changing wants and needs is exactly what gives brands their competitive edge.

Help them to create a better customer experience

Offering an amazing customer experience is how brands stand out from the crowd and keep you coming back for more. In fact, today’s marketing is all about people’s experiences with brands – but they can’t perfect their customer experience without you! From customer service to how easy it is to use their website, it all counts. By telling brands exactly what you want from your customer experience, you can help them to improve theirs – which means better brand experiences and happier customers, too. Win-win!

Help them to make better business decisions

By conducting paid market research, brands can collect data from their customers to make decisions. Customer feedback is by far the most reliable source for this type of data – and brands can then use this info to make better informed business decisions. From what colour their logo should be and how much they should sell a product for to what products they should even sell in the first place – your opinion is what decides it all!

How you can take part in paid market research

There are a number of different ways you can get involved in paid market research. Paid focus groups consist of a group of 6-10 people taking part in a discussion monitored by a moderator – and they’re great fun. Alternatively, there’s online communities where a small group of people take part in a discussion or complete tasks via a private secure platform – so it’s a great option for busy mums as you can take part whenever and wherever you like! There’s also in-home interviews where a researcher comes to your house to interview you on a one-to-one basis.

If you would like to have your say and influence everything from products and prices to logo design and customer experience, paid market research could be a great option for you – and it’s a good way to earn a few extra pennies, too!

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7 ways to track your spending habits

Take back control of your money…

Have you ever tried to eat more healthily by keeping a record of everything you eat? If you have, you’ll know that sometimes the results can take you by surprise and you don’t actually realise how many biscuits you’re scoffing with your tea until you see it written down.

Well, budgeting is the same – you probably have no idea how much you’re really spending on the daily coffee run or frittering away on your lunch break until you actually track the data. Just as a food diary allows you to monitor your diet, noting down all your spending habits will help you discover where your money is really going. If you want to start keeping track of your spending, follow the simple tips in this blog. Plus, for new ways to make money on the side, why not sign up to paid market research with Angelfish? It’s a great way to top-up the piggy bank!

Choose a time period

To get a true idea of your spending habits, we’d recommend tracking your spending for two weeks to one month so you can get a clear idea of exactly what you are splurging and where. By tracking your spending you can also start to put together a budget and keep on top of your outgoings every month – don’t forget to keep checking back to make sure your spending habits actually line up with the ideas you’ve outlined in your budget, though!

Be detailed

In order to successfully track your expenses, you need to know exactly what’s going where – and why. Broad categories such as ‘car expenses’ or ‘pets’ make it easy to forget the little things – and it’s the little things that really add up. Instead, try and make sure you note down every last detail, from pet food to insurance and cat litter to treats, so you can have a full overview of exactly where your money is going.

Write it down

Make sure you always ask for your receipts and keep a small notebook in your bag – or make a note on your phone – so you can jot down every transaction you make. Writing everything down will not only ensure you have a detailed record of exactly where your money is going, but it will also make you think harder about each expense and help you to become more conscious about your spending habits.

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Stop using cash

If keeping a physical record of every penny you spend doesn’t appeal to you, you could always stop using cash completely. After all, you already have automatic electronic records for every credit card, debit card and online transaction – in fact the only type of transaction that isn’t recorded is cash. If you stop buying things with cash, you’ll spare yourself the hassle of having to manually record your spending and have an electronic record ready to view instead.

Unless you need to track your cash

It’s all very well and good to stop using cash – unless you’re the type of person who flashes the plastic and finds it hard to track your digital spending, in which case you should most definitely stick to physical money. If cash is king for you, you could always withdraw a certain amount to last you for a week and make sure you stick to it so you still have a clear idea of your cash flow.

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Try the envelope system

At the beginning of each week, fill a series of envelopes with money which you can divide into different categories – for example, ‘lunch’, ‘petrol’ and ‘misc’. This is a really easy way to track your cash as you’ll be able to see your spending habits in broad categories, as well as if you need to move some money across from one envelope to another one so you can start to identify patterns in your spending as well.

Use an app

Another great way to keep on top of your spending is to use an app to track everything that goes in and out of your bank accounts by taking details of your spending and organising them into categories. There are tons out there, from Mint and Money Dashboard to Monzo and more. Just remember to read the reviews and check the ratings before you make a decision – and keep an eye out for add-on tools you might have to pay for, too.

Once you know where you’re spending your money, you can start to prioritise what’s important to make sure you stay within your means.

If you’re looking for new ways to make money on the side, why not try paid market research – not only is it fun, but you can put a few extra pennies away and give your budget a bit of a nudge in the right direction too! If you’d like to sign up to paid market research with Angelfish Opinions, register below.

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