From your favourite cereal to your preferred washing up liquid, we’ve all got opinions – but we often don’t realise just how important our opinions are, especially to brands. Whether they’re selling loo cleaner or luxury cars, brands want to make their products as appealing as possible to customers – and as a result, consumers’ wants, needs and opinions are more important than ever before. That’s where paid market research comes in. From focus groups to online communities, there’s loads of ways you can get involved in paid market research and have a real impact on what brands do and why. Here’s four important ways your opinion can change a brand…
Help them to launch a new product or service
Before they launch a new product, companies will always have identified a gap in the market and have an idea of what their customers need. They will then use paid market research to prove or disprove these ideas as well as find out any suggestions you have on how they could improve their product so they can be sure they are only bringing the best possible products to market. So when you think about it, your opinion is the only way brands can guarantee they are creating a product or service that their consumers actually want to buy – which makes it pretty important!
Help them to improve an existing product or service
Just as with launching new products, your feedback gives brands a chance to review, amend and tweak existing products to check they still solve a customer problem or fulfil a need. This means they can be confident that they are always offering the very best products, and that they can continue to improve on products in the future, too. As a customer, your needs and expectations change over time. Would you have thought even 10 years ago that you would want a watch that could monitor your fitness levels, for example? Nope, we didn’t think so – but keeping up with your changing wants and needs is exactly what gives brands their competitive edge.
Help them to create a better customer experience
Offering an amazing customer experience is how brands stand out from the crowd and keep you coming back for more. In fact, today’s marketing is all about people’s experiences with brands – but they can’t perfect their customer experience without you! From customer service to how easy it is to use their website, it all counts. By telling brands exactly what you want from your customer experience, you can help them to improve theirs – which means better brand experiences and happier customers, too. Win-win!
Help them to make better business decisions
By conducting paid market research, brands can collect data from their customers to make decisions. Customer feedback is by far the most reliable source for this type of data – and brands can then use this info to make better informed business decisions. From what colour their logo should be and how much they should sell a product for to what products they should even sell in the first place – your opinion is what decides it all!
How you can take part in paid market research
There are a number of different ways you can get involved in paid market research. Paid focus groups consist of a group of 6-10 people taking part in a discussion monitored by a moderator – and they’re great fun. Alternatively, there’s online communities where a small group of people take part in a discussion or complete tasks via a private secure platform – so it’s a great option for busy mums as you can take part whenever and wherever you like! There’s also in-home interviews where a researcher comes to your house to interview you on a one-to-one basis.
If you would like to have your say and influence everything from products and prices to logo design and customer experience, paid market research could be a great option for you – and it’s a good way to earn a few extra pennies, too!