Most people have heard of focus groups and have a vague idea of people sitting around discussing a particular product or service, but if you’re thinking of taking part in market research you’ll probably want to know what they entail in a bit more depth. We’ve put together some frequently asked questions to give a bit more detail on what to expect from paid focus groups.
What are paid focus groups?
A paid focus group essentially does what it says on the tin: a group of people have an in depth discussion around a specific topic. Often these discussions are about a particular product or service, but it could be about an idea for something new, a change of branding – pretty much anything! The groups are led by an individual usually known as the moderator, who are there to ensure the group runs smoothly.
What do I have to do in paid focus groups?
The research takes the form of a group discussion that will take place in a specific location, such as a hotel, which you will usually have to travel to, though you will usually be reimbursed for any travel costs. Depending on the project, paid focus groups usually last between 1-2 hours, but you may have to spend a little time before the focus group completing tasks such as filling out a questionnaire.
Why should I take part in a paid focus group?
One of the best things about a focus group is the opportunity to express your opinion on something you care about, which can be very satisfying; you may have the opportunity to give feedback to a big brand, which could impact the development of future products. The brands who commission the focus group really care what you have to say, so you’ll know that your thoughts and opinions are really valued. In addition to this, you also get to try something new and meet new people who are on the same wavelength as you.
What could I get paid?
Along with the satisfaction of contributing to your favourite brands and meeting new people, you will also receive an incentive as a thank you for your time. The amount varies depending on the type of project you are taking part in on and you will receive more if you give more time. Often your incentive will take the form of cash, but it could also come in the form of vouchers or a gift certificate – you can check what you will receive before the group begins. If you’re interested in taking part but would like a more detailed description of what to expect throughout the day when you take part in a paid focus group, check out our blog post here.
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