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What are paid focus groups?

Most people have heard of focus groups and have a vague idea of people sitting around discussing a particular product or service, but if you’re thinking of taking part in market research you’ll probably want to know what they entail in a bit more depth. We’ve put together some frequently asked questions to give a bit more detail on what to expect from paid focus groups.

What are paid focus groups?

A paid focus group essentially does what it says on the tin: a group of people have an in depth discussion around a specific topic. Often these discussions are about a particular product or service, but it could be about an idea for something new, a change of branding – pretty much anything! The groups are led by an individual usually known as the moderator, who are there to ensure the group runs smoothly.

What do I have to do in paid focus groups?

The research takes the form of a group discussion that will take place in a specific location, such as a hotel, which you will usually have to travel to, though you will usually be reimbursed for any travel costs. Depending on the project, paid focus groups usually last between 1-2 hours, but you may have to spend a little time before the focus group completing tasks such as filling out a questionnaire.

Why should I take part in a paid focus group?

One of the best things about a focus group is the opportunity to express your opinion on something you care about, which can be very satisfying; you may have the opportunity to give feedback to a big brand, which could impact the development of future products. The brands who commission the focus group really care what you have to say, so you’ll know that your thoughts and opinions are really valued. In addition to this, you also get to try something new and meet new people who are on the same wavelength as you.

Paid focus groups

What could I get paid?

Along with the satisfaction of contributing to your favourite brands and meeting new people, you will also receive an incentive as a thank you for your time. The amount varies depending on the type of project you are taking part in on and you will receive more if you give more time. Often your incentive will take the form of cash, but it could also come in the form of vouchers or a gift certificate – you can check what you will receive before the group begins. If you’re interested in taking part but would like a more detailed description of what to expect throughout the day when you take part in a paid focus group, check out our blog post here.

It only takes a moment to sign up to our database and start taking part in paid focus groups now!

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Five best sales & useful tips for Black Friday

Black Friday is the biggest shopping day of the year and the perfect opportunity to grab some bargains in the run-up to Christmas. Last year Brits spent a whopping £5.8 billion over the four days between Black Friday and Cyber Monday (typically the busiest day of the year for online shopping). This year’s Black Friday falls on November 24th, but where will be the best places to get the best deals? We’ve put together a handy guide to help you prepare. And, to get your hands on some extra cash for Black Friday, check out the best ways to make money from home. We always have a range of market research studies to get involved in, so find out what there are here.


Amazon aren’t afraid to go all out on sales, as we saw on Prime Day, which this year was the company’s biggest day ever. They tend to build a few days of sales around Black Friday, so you won’t need to be poised at your computer on the stroke of midnight. But, you can still expect a discount of up to 50% of some items. Usually, Amazon-own brand products such as the Echo and the Firestick.


Argos fell foul of technology when they had some problems with their website last year, but they will be back with a bang once again this year. The Argos catalogue is where many people turn for Christmas presents, and sifting through their many thousands of products is much easier online. Expect great deals on tablets, toys, and smartphones.

John Lewis

Although a high-end retailer, John Lewis aren’t afraid of getting involved in Black Friday and it’s paying off; last year five orders were placed every second on their website at its busiest time. They also matched their competitors for deals on tech goods such as TVs, and they have excellent offers on womenswear, homewares and garden goods too. So, look out of high-quality items at low prices.


Boots have confirmed that they will be taking part in Black Friday this year, which is great news for all health and beauty lovers. Offers will include perfume, makeup, and electrical products. All of these products can make thoughtful and useful Christmas gifts for friends and family, or just a lovely treat for yourself!


Tesco is a very heavy hitter when it comes to Black Friday retailers, so much so that fights actually broke out in their stores a few years ago! And, last year, 250 Tesco Extra stores had to close between midnight and 5 am to allow staff to prepare for the sheer volume of people expected through the doors! Hopefully, Tesco has got some solid Black Friday plans in place to cope this year so that you can grab some great bargains with as little stress as possible.

best ways to make money from home

Our top tips for Black Friday shopping

    • Be sure to check the above retailers’ Black Friday web pages. These will be placed on their sites in the run-up to Black Friday. Plus, they may also release new deals here before November 24th and you don’t want to miss out.
    • Do your research on particular products you want to bag before the day of the sale. It will save you the stress of searching around all the sites on Black Friday and give you the peace of mind of knowing you’re buying exactly the right thing. Plus, you’ll know you’re getting the product at the best available price. Doing a price comparison will help you make sure you keep your spending in your preferred price range. And, remember to have a look at the best ways to make money from home – you can easily pick up some extra cash in times for the sales!
    • Think long-term. Whilst snapping up some perfume or a flatscreen TV on a whim is brilliant, you could save serious money in the long run by doing all your Christmas shopping at the same time. Plus, many stores offer vouchers or bonuses every time you shop which you can also use to put towards Christmas gifts.
    • Set up online accounts to speed up the process! Setting up accounts will make the checkout process much faster than usual. This can be particularly useful if there is limited stock of products and lots of people trying to purchase the same thing!
  • Check delivery times – especially for Christmas presents. Although you’ll be buying products in November, big items such as furniture could take longer to arrive. Ensure that you always check the estimated delivery times when you are buying items.

Want to know the best ways to make money from home? Sign up now to take part in market research and earn a little extra cash to put towards your Black Friday bargains.


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