Focus Groups

5 most common paid market research questions answered…

Have you heard of paid market research? Have you got any idea what it actually involves? You might have lots of questions about paid market research, but some of the most common questions that we get asked by participants are usually what is it? and what are the next steps? Put simply, it’s a way for companies and brands to find out how the general public feel and think about a particular product, and it’s so valuable to them that they’re very prepared to make it worth your while! Read on to find out everything you need to know and more.

But how does it work?
As humans we are subjected to new experiences every day, from your morning macchiato to your train journey to work, have been thoroughly researched. It is vital for companies to understand how their customers think and feel about new products, and they are constantly trying to make tweaks and improvements to old favourites. And this is where you come in! There are loads of different types of paid market research, like focus groups, surveys, online communities and telephone interviews (to name just a few!), so you can pick and choose the way that suits you and your lifestyle best.

That sounds great, but is it legitimate?
Paid market research is a legitimate service, but some of the companies that claim to offer it are not, so it’s important that you do your research and make sure you’re working with a proper company and not a scam site as sometimes paid market research can seem too good to be true. Check out our blog to learn how to tell if a research company is legit.
We are a well-established company based in Cheltenham with years of experience behind us, and we’re members of well-known market research organisations such as the Market Research Society (MRS), AQR and ESOMAR, which means we have a set of strict rules to stick to. Take a moment to check out each company’s website before signing up, as any market research outfit worth their salt will have a professional and information packed internet presence (like ours!).

I’m worried about my personal information – what do you do with it?
Selling personal data is big business nowadays, so we understand your concerns, but don’t worry: we know how important your privacy is and we do everything we possibly can to keep your information safe. As we said just now, we are members of the MRS and we are an absolute goody two shoes about following their code of conduct, which includes the Data Protection Act 1998. We can also guarantee that we won’t pass on or sell your information to third parties. We love it when people return to our company, again and again, so we want to keep you happy!

Paid Market Research

You haven’t selected me to take part – how come?
You won’t get selected to take part every time you apply for paid market research – but there’s no need to worry! It’s often the case that a client is looking for particular people that fit within a certain bracket such as age range, gender, job or location. If you’re really keen you can keep an eye on our Facebook and Twitter pages for any opportunities that you are just the ticket for, plus we’ll email you invitations to studies that we think might be a good fit. We have loads of studies happening all the time, so one will soon come up that is perfect for you.

What’s in it for me?
There are lots of brilliant things about taking part in paid market research! One of the best things is that you’ll be given the chance to give your opinion on a product or service and make a very real and important contribution to its development, which is especially satisfying when it’s something you’re passionate about. Depending on the study, you may get to test a new product, which is especially fun for techies who may get to play with the latest gadgets before anyone else such as the Amazon Echo or the Pixel Phone! And of course, for most paid market research you will receive a thank you for your time, which will come in the form of cash, cheque, bank transfer or a gift card.

Does that answer all your questions? Sign up now and get started!

Sign Up Here.


5 ways to make 2017 the healthiest year of your life!

The festive season is traditionally a time of eating, drinking and making merry, but many of us don’t stop to consider the havoc we wreak on our bodies by overindulging. The British Dietetic Association reports that the average person will eat over 6,000 kcals on Christmas day, and other studies have suggested that people can gain a whopping 5lbs over the Christmas period. And of course, now January has hit, the regret sets in and we want to lose all those extra pounds, but you might not want to fork out the pennies for an expensive gym. However, all is not lost! There are a few simple things you can do to help shift the extra weight – just follow our top 5 tips. Plus, here’s how you can earn extra money on the side to fund exercise classes or sports equipment!

1) Get out and move!

Recent research has suggested that spending too much time sitting down is worse for you than smoking, so it’s vital that you spend plenty of time being active. You should aim to move your body for at least two hours over the course of each week. Mixing up how you get a sweat on will help keep you motivated and interested, whether you choose a brisk walk, a refreshing swim or a fun team game like Ultimate Frisbee. Combining exercise with nature is a wonderful experience, so try getting out into a beautiful outdoor place you have access too, be it park, forest or beach.

2) Buddy up

January is the time of year when you’re more likely to have a few pounds to lose, yet it’s one of the hardest times to motivate yourself to get outside and exercise! It’s cold, dark and watching a film under a duvet will be ten times more tempting. Getting a mate to become your exercise buddy is a fab idea as you will be more likely to keep up your exercise regime because you won’t want to let them down. If you commit to your ‘fitness dates’ with the same enthusiasm you would a romantic date, or other important meetings, you’ll find the weight falling off in no time.

3) Make food your friend, not your enemy

The simplest and healthiest way to lose weight is to eat right, rather than eat less.

There are so many faddy diets in the media these days making claims such as you should only eat 500 calories per day, but with more people than ever before being diagnosed with eating disorders, information such as this is not only misleading but can also be harmful. Eating too little just deprives you of energy and stops you enjoying life to the full, whilst taking extreme measures such as cutting out whole food groups (such as carbs and fat) can lead to an unbalanced and unhealthy diet.

If you think you’re suffering from eating disorders, then please contact Beat today for free support services.

Instead of focusing on calories, eat a moderate amount of carbs, fat, proteins and fibre, and try to cut right back on sugar and alcohol. However, don’t deprive yourself so much that you’re miserable: if you want the cookie, eat the cookie – just don’t stuff down the whole box! Check out the NHS Choices website for loads of great information on this!

earn extra money on the side

4) Stay hydrated!  

You may think water has little to do with your weight, but staying hydrated will definitely help you lose your love handles according to Women’s Health Magazine.

Many people confuse thirst with hunger, as these processes are regulated from the same part of the brain, and will reach for a snack before they reach for a glass of water, so always drink something first and wait to see if that satisfies you before eating. You should aim to drink 1.5 litres of water a day: not only will it curb cravings but it will work miracles for your skin and also help your body function healthily.

5) Get some serious shut-eye

Unlikely as it might sound, numerous studies have shown that sleep plays a vital part in weight loss. When you don’t sleep enough your body produces hormones that stimulates hunger and slows down your metabolism, meaning you eat more calories and burn less. You should aim for 7-8 hours of quality sleep every night and develop good ‘sleep hygiene’ by going to bed and getting up at the same time every day.

We hope that this inspires you to get healthier for 2017 and to try something new without splashing the cash!

We hope that this inspires you to get healthier for 2017 and to try something new without splashing the cash! If you’re looking to try something new and earn extra money on the side, then why not sign up to our panel to take part in market research?

Sign Up Here.