Why should I take part in market research?

Every single day of the week, you use or experience products and services that have been through the market research process, from your kitchen utensils to your train journey to work. It’s difficult to sell a badly designed or unappealing product, which is why paid market research is so important for finding out what people do and don’t like. There are various ways to take part in market research, from meeting people face-to-face in focus groups to taking part in online communities to surveys, so there is something that will suit everyone.

But how will I benefit?

Paid market research isn’t a one-way street, and you, the participant, should get as much out of it as the company you are helping will. Your opinion can really help to influence the products that you use regularly, an experience that is particularly exciting if it’s something that you really care about. For example, if you’re a bit of a tech lover, trying out the latest gadgets and giving your opinion on them could help to shape their future.

It’s a great feeling to know that your thoughts and opinions really count. Whether you would enjoy taking part in lively group discussions or would like to earn some extra cash from home by filling in online questionnaires or surveys, there will be a way for you to get involved.

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Shape the future of products you love

Whilst some paid market research studies will require you to meet with a group and take part in a discussion, others can happen in the comfort of your own home, such as online focus groups and online communities.

This means there is often the opportunity to really get to grips with a product and experience it as part of your day-to-day life. The areas of market research that we work within are very diverse and some recent topics have included health and fitness, fashion, technology and food and drink, so you could end up trying out a brand new blender or getting to grips with a brand new app. We always try to fit the people who apply to take part in market research with us to the right study, meaning that you’ll get the maximum enjoyment from taking part.

Earn some extra money

Another excellent reason to take part in market research is the financial incentive. As outlined here, your opinions are incredibly important to all sorts of companies and they are prepared to make taking part worth your while.  Depending on the time the research takes you could take home anything between £40 and £200 in cash or vouchers, which will hopefully be the icing on the cake after you’ve had an enjoyable experience taking part in the research. You will always know what you are going to receive from the outset and we guarantee you’ll be properly rewarded for your involvement.

But you don’t just have to take our word for it! Have a look at our testimonials section and see what some of our happy participants have to say. If you already think paid market research is for you, click on the button below to sign up to our panel and get started.

Sign Up Here.


What happens with my personal data when I take part in market research?

In the digital age, our personal information is worth money, so it’s understandable that you might be wary about giving it out to market research companies like ours. If you choose to take part in market research you will usually have to tell us some personal details, but we can guarantee that they will be safe in our hands.

However, it’s a good idea to be wise to the ways of fraudsters so that you can make informed decisions about who you give your details to. If you’re concerned that a market research company aren’t on the level, there are some simple checks you can do that will help you to decide whether to hand over your information.

Are they a member of an official governing body?

 Most industries have a number of governing bodies who advise on things like best practice and help keep an eye on the industry, and paid market research is no different. Angelfish Opinions is proud to be a member of the Market Research Society, which is world’s leading research association. Never be afraid to ask if a company is affiliated with a governing body and be wary if they aren’t.

Do their sign up forms seem legitimate?

Real market research companies want to match you with a project that suits you, so they will ask lots of questions about your life and interests. If a sign-up form asks you for little more than your name and email address you might want to investigate them a bit further before you sign up.

Does the reward seem too good to be true?

One of the reasons people take part in market research is that they receive an incentive, an appropriate award for giving up your time and sharing your opinions. Paid market research studies are not intended to be money-making schemes, so if the reward seems far too big, you should think twice before taking part.

Take part in market research

Does the company offer plenty of information about itself?

It only takes a few minutes on Google to find out if a market research company is real or not. A real company will have extensive information about the work they do, as well as legitimate contact details and a testimonial section.

But can a real market research company keep my details safe?

As any market research company worth its salt will. They will also uphold the data protection act, which controls how your personal information is used. Again, if you aren’t sure that a company is complying with the data protection act, you should ask them for more details. Another good tip is to ask about the company’s privacy policy, as this will provide in-depth details on what they will do with your information (you can read ours here).

There are cases when we will ask you if you are happy for us to pass on some details, for example, if one of our clients would like to speak to you directly, but we will always ask you beforehand to make sure you are willing. Happy participants make for good paid market research, which is why we would never do anything without your permission.

Would you like to take part in paid market research?

Sign Up Here.