Paid Focus Groups

Take part in market research and have fun whilst earning money!

Market research is very important to businesses, brands and organisations as it allows them to speak directly to the people who use their products: people like you! When you take part in market research and share your opinions through fun and engaging ways such as focus groups and online communities, this allows researchers like us to find out your thoughts about a particular product or service. We then share this information back to the business or brand, who uses your feedback to make important changes to the way they do things.

 What are the most popular areas of market research at Angelfish Opinions?

Food and drink. Who doesn’t enjoy eating and drinking (and getting paid for it)? Some of our lucky participants have recently taken part in studies that we have conducted for highly popular restaurant chains, plus we have also had opportunities for people to try products at home, including vegetarian food and tasty confectionery.

Technology. Do you know your apps from your interfaces? If technology is your thing, you could take part in one of our tech studies, which can range from chatting with others as part of an online community to usability testing for new gadgets; perfect for those who love to play with new toys!

Fashion is a hugely popular area within paid market research, especially studies focussing on online shopping habits and trialing popular shopping apps. This type of research is very varied and could take the form of group discussions, online communities, and even creative workshops. At Angelfish Opinions we have conducted studies for a number of leading international fashion brands.

Health and fitness. Health and fitness are a big part of our culture and you can take part in market research that covers many areas, from diets and keeping fit to giving up smoking. If you care about your health, you’ll definitely enjoy taking part in the group discussions and online communities that we run.

Why should I take part?

If you take part in market research, this allows you to give your opinion on the services, brands and products that you love and that are part of your day-to-day life, something that is both satisfying and fun. As well as this, there is the financial incentive; your opinions are so important that companies are prepared to pay for them. Plus, you can take part in many of the research methods from the comfort of your own home!
How can you get involved?

If there is a particular area of paid market research that you would like to get involved in, we recommend you keep a close eye on our Facebook page, where we post details of all of our upcoming studies. If you have a real passion for fashion, are a technology geek or have a keen interest in any of the many other areas of research that we cover, you’ll probably find that something that suits you comes up pretty quickly!

Would you like to take part in market research? Sign up now!

Sign Up Here.

WTF is paid market research?!

The term ‘market research’ might be a familiar one, but what does it actually mean? Put simply, market research means gathering information to find out what people think and feel about a product or service. Market research is used to find out people’s opinions on things that are brand new, as well as to make changes and improvements to those that already exist.

Taking part in paid market research can provide many benefits:

• Your thoughts and opinions can have a real influence. One of the most exciting benefits is that your feedback can make a huge impact on big brands and the products and services they provide, even more rewarding if this is a product or service you really care about.
• You will meet people with similar interests to you. If you take part in a study involving others, you might get some useful hints and topics on the products and services you love. You might also make some new friends!
• The financial incentives: companies really do value your time and opinions and are prepared to make it worth your while to get involved.

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What is the value of paid market research to a brand?

Market research provides a company with a very clear picture of how their product or service is received by their customers. It also helps companies make better-informed business decisions. It is valuable because:

• By exploring how customers respond through paid market research, companies can tailor their offerings to the customers and have a much better idea of how it will perform

• First-hand feedback from real people can genuinely help to create a competitive advantage within the marketplace

• Better understanding of customer behaviour, such as why the customer made their purchase

What are the different types of paid market research?

There are two main types of market research that provide different insights into customer behaviour: qualitative and quantitative. Qualitative research allows companies to understand why customers may behave a certain way by gathering in-depth feedback. Types of qualitative paid market research are:

• Focus groups. A small group of people, generally between 6 and 10, are gathered together to discuss a product or service. These groups allow for spontaneous and honest reactions from the participants.
• One-to-one interviews. Meeting someone face-to-face allows the interviewer to gather rich, first-hand data about someone’s thoughts and feelings related to a product or service.
• Online communities. This method of research is similar to a focus group, apart from that it takes place remotely, using a social networking platform or private website.

Quantitative research uses measurable data (such as statistics) to uncover patterns and formulate facts about customers.

Examples of this are:

• Online surveys. Many surveys are now conducted online and are usually self-administered, which means you don’t have to interact with a researcher.
• Polls. Polls are usually less involved than surveys and questionnaires and will usually involve one or more multiple choice question.

Find out more in our latest blog: What types of paid market research can I take part in?

Whatever method you choose, paid market research is a fun, stimulating and interesting way to share your opinions about your favourite brands, and earn a bit of extra cash.

Would you like to take part in paid market research? Sign up to our panel now:

Sign Up Here.