Can children take part in paid market research?

Market research tends to be associated with adults, but children’s opinions are just as important and they can offer a very different perspective. If a product or service is aimed directly at children, then it’s vital to get feedback from the appropriate age group so that changes, improvements, and developments can be made. And it’s not just a one-way street: children actively enjoy taking part in paid market research because it’s a fun and stimulating experience, plus there are great incentives offered in return for their time. Parents might be concerned about allowing their children to participate, but there are strict guidelines in place to ensure that children are safeguarded throughout the process, such as a code of ethics and the necessity of parental consent. More information on this can be found in publications such as the MRS Code of Conduct.

Why do brands want to hear from children?

Children think differently to adults and that is what makes their opinions so vital, especially when talking about a product, service or idea that is aimed squarely at them. Children can be relied on to provide honest, non-censored opinions and their thoughts and feelings tend to be more spontaneous than those of adults. Children also have a fresh perspective on the world, which has not been influenced by many years of exposure to advertising and subliminal messaging. Being naturally present and free-spirited, children are less likely to be swayed by the ideas or opinions of others.

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What types of paid market research can children take part in?

The types of market research that children take part in are broadly the same as those that adults do, though they will be carefully tailored to make sure they are fun and easy.

  • Friendship pairs. In this method, two children who know each other are interviewed at the same time. Talking to two children who are already friends banishes feelings of shyness or fear and encourages open, free-flowing discussion.
  • Focus groups. These are a wonderful way for getting children really engaged and stimulated, and provide a lot of fun for everyone involved. Children love to be listened to, and will revel in the friendly and positive atmosphere that the researcher will create. They’re also perfect for your children to make friends that share the same likes and dislikes.
  • Interviews at home. Sometimes children feel comfortable and most confident when they’re at home in familiar surroundings. Seeing children in their own environment also allows researchers to put what they’re learning about their subjects into context.
  • Online communities. Children are so used to using the internet that they can quickly and confidently express their opinions and supply instant feedback. This is also a great method if they are shy or find it hard to interact with others.

What are the benefits?

The main benefit of participating in paid market research is that it is fun. Your child will feel valued and important, and will have an exciting and rewarding experience. They may get to play with new toys and games, or the latest technology and apps, and learn how their opinion can help to shape these things. Depending on the type of research, they may get to meet other like-minded kids and make friends who are interested in similar subjects and brands. There is also the all-important incentive, likely to be toys or vouchers, which will be offered as an appreciation of their valuable time.

If you’d like your child to take part in paid market research, click the button below to learn more and sign up:

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Five top tips to be a paid market research superstar

When you’re taking part in paid market research, fitting the right criteria and being chosen for a research project is only half of the story; there are plenty of things you can actively do during the process to make sure you get the most enjoyable and useful experience possible.  Here are five top tips to help you become a paid market research superstar.

Be on time!

Being punctual is crucial, because if you’re not there when the research starts you might not be eligible for the research, and may not receive the incentive. This is particularly important when attending focus groups, as there will be a whole group of people relying on each other to arrive on time and get things off to a smooth start. If you’re attending a focus group, leave yourself a margin of error of at least 15 minutes to ensure you have plenty of time to get to the venue and are prepared in case something happens on the way, such as a missed bus or flat tire. Remember to ask the company who recruited you for contact details so you can get in touch if you are running late. If you’re taking part in a market research online community or online focus group, it’s vital that you remember to log in every day. If you know you have a mind like a sieve and are likely to forget, set yourself a reminder.

Be prepared

Paid market research isn’t just about turning up and talking, you will also have to remember to bring certain items with you. Photographic ID will be required for all face-to-face research methods, otherwise, you won’t be allowed to participate, plus, as the research is client specific, you may be asked to bring other items along with you. You will need to be responsible for bringing along things that you know will make you more able to participate in and enjoy the research, such as reading glasses.

Paid Market Research

Speak up

Market researchers really value your opinion, so it’s super important that you are happy to give it. Focus groups rely on all the participants being open, chatty, honest and forthcoming about their own thoughts and enjoying engaging with other people about their opinions. If you just sit back and let others do the talking or don’t want to talk to the other participants, you might not be eligible for other research projects. Your opinion really counts, so don’t be afraid to share it!

Are you listening carefully?

Alongside giving your opinion, the other vital skill for taking part in market research and focus groups is the ability to listen well. Listening carefully to other people’s opinions allows you to participate more effectively in the conversation and helps you remained mentally engaged in what is going on. You might learn some nifty hacks about your favourite products and services that will ultimately enhance the way you use them.

Confidence is key

Speaking in front of a group of strangers can be scary but you can take real confidence from the fact that your opinions are incredibly valuable and people want to hear what you’re saying. If you demonstrate a passion for your topic you will make more of an impact on the discussion and the researchers, meaning you’re more likely to be considered for future research.

There is a huge amount to gain from being a paid market research superstar, so why not sign up to our panel now and find out for yourself?

Sign Up Here.