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The rise and emergence of the uber-mum

‘Super-mum’. The very phrase immediately conjures up images of frazzled women across the UK. So what exactly is a super-mum? SMs are a high-achieving breed of women who are expected to raise perfect, adorable and healthy children whilst at the same time effortlessly juggling the demands of family life, cooking up a Paleo/low-sugar/gluten-free storm every evening, looking devastatingly fabulous at all times (especially on the school run) and of course maintaining that gorgeous size 8-10 figure.

Oh – and they must also be witty, charismatic, host umpteen dinner parties with scintillating intellectual conversations about ‘trending’ topics, be a ‘socialista’, run pristine and whistle clean living quarters – all while still holding down their high flying careers. Sounds exhausting, doesn’t it? Absolutely. And unfortunately, this phrase is creeping up everywhere. You only have to Google it to see what we are getting at.

The birth of the uber-mum

How is it possible to obtain and sustain this near-godly status, you might ask? Well, gradually, more women are waking up to the reality that it just simply isn’t possible in the real world.  In fact, there is a brand new wave of women on the block who are a little more discerning about the parenting and lifestyle deal. They’ve got less of a ‘try-hard’/’must-do’ attitude and are more motivated by a gentler life balance which enables them to enjoy life and parenthood at the same time. It’s about maintaining a healthy and steady balance in life and being able to spend quality time with family whilst earning a few pennies and saving money where possible. Yep, move over ‘super-mum’ and all hail the rise of the ‘uber-mum’!

Uber-mums are savvy and resourceful, making the most of their precious time to find a healthy balance between work, family and self. Uber-mums are time-heroes and choose to spend their time boosting income for the family nest in between those crucial school hours. In fact, we are now finding that many of our market research respondents are actually stay-at-home-mums who contact us to boost their family income and make extra pennies by taking part in our paid online surveys.

Paid Online Surveys

A recent study found that 61% of mothers now work from home and 85% of stay-at-home-mothers are ‘very happy’ or ‘pretty happy’. And taking part in market research studies such as paid online surveys, is a great way for mums to balance the demands of family life, make extra cash around school hours or at weekends, whilst also feeling as if they are part of something important by sharing their opinions and shaping the way a brand new product is launched. It’s official – the rise of the uber-mum is spreading fast and the era of the super-mum is simply fading away.  We say thank goodness for that.

We’re always on the lookout for participants for our research projects – and not only is it a great way to make some extra pennies on the side, but it’s fun too!

If you would like to find out more about how to make extra money through paid online surveys, contact us today.


8 top tips on how to boost your piggy bank!

With living expenses rising all the time, people are always interested in how to make some extra money on the side. After all, who doesn’t want to put a few pennies away for a rainy day or have an extra boost to their cash flow during the long wait until payday? In today’s busy world, though, the problem is finding the time to do so – but there are some easy ways! From taking part in paid market research focus groups to flogging old clothes on eBay, you’d be surprised at the number of money-making options that are out there…

Sell your old things

First things first, good old eBay allows you to sell unwanted goods and old clothes you no longer need and usually pays the best compared to all the other auction sites out there. Check out for more info.

Next up, look at sites such as that specialise in selling old goods to people who are looking for a bargain. The trick is to be targeted in your selling for the best-selling success and profit margin.

Make some extra money on the side

You can register to take part in paid market research studies and join in with focus groups, or check out some online survey sites that offer to pay you for your feedback. Not only can you get your voice heard, but you can also get paid for giving your opinion on exciting brands and products during face-to-face focus groups or taking part in online surveys. It’s really good fun! Check out Angelfish for more information on how to make some extra money on the side and sign up for paid market research.

Get your camera out!

How about making a profit from taking photos? If you’re a bit of a budding photographer, why not upload your digital photos to photo bank websites such as and earn royalties for each one sold. If you’re a keen photographer you probably already have a whole host of photos that are just waiting to be unleashed – so most of the work is already done!

how to make some extra money on the side


If you’re running a small business from home, why not apply to see if you’re eligible for a government grant? Do your research on the Internet via search engines and find out exactly what money you could be entitled to. You could potentially bag a grant in excess of £1000 or more. Check out for more info.

Car boot sale

Why not organise a car boot sale to sell off all your unwanted items? Whilst you’re busy selling you can also buy some goods on site at rock bottom prices then up-sell them to eBay and make a nifty profit. Don’t forget to take a car boot partner with you on the day so they can cover your stall whilst you browse for items!


Start with friends and family to build up your reputation – once you have a proven track record you could command up to £8 per hour!

Do your research

Re-organise your banking and maximise the interest your savings are making for you. So many people are losing out on great rates because they just haven’t bothered to check out the latest high street bank account deals and just five minutes work can save you ££££’s over the year. Check out to compare rates and view the latest offers.

We’re always on the lookout for participants for our paid market research focus groups, online surveys, and online communities. Not only is it a great way to make some extra money on the side, but it’s fun too!

We hope that you’ve found our top tips on money making useful! If you would like to participate in paid market research focus groups, sign up here.

Sign Up Here.